With the launch of The Audience Research Tool (ART), Pontiac Intelligence provides an innovative solution for privacy compliant audience insights and targeting.

The Audience Research Tool (ART) is a proprietary cookie-less identity solution designed by Pontiac Intelligence to enable Advertisers to both better understand and better reach the users of highest potential value to their brands. As privacy updates push Advertisers into a cookieless world and the days of layering Third-Party Audience segments are ending, ART focuses on ad personalization through clever geo targeting, delivering privacy compliant audience insights and targeting strategies to maximize ROAS.

Create an IP Pixel in the Pontiac platform, place it on the Advertiser’s website and generate detailed insight reports. Leveraging the correlation between zip codes and demographics, ART uses the zip codes of an Advertiser’s site traffic combined with U.S. Census Data to build a detailed profile of the brand’s audience across variables such as age, gender, income, education, and more. Through look-a-like modeling, the ART report will also output new zip code targets with the highest correlation to your existing web traffic across the selected demographic variables. Export the correlated zip codes for a powerful cookieless targeting solution across all channels and media types.

Read more here: ART Documentation