Post-Cookie Addressability Blog Series

Post Cookie Era Update #1 February 2021

There is a tremendous amount of information and discussion around changes on iOS and Google Chrome. We will be posting updates about what is happening and how we are planning to handle any changes. We will continue to evaluate the cookie-less identity solutions, and we feel we’re in good shape with our LiveRamp relationship. In this blog series CEO Keith Gooberman will address many of the changes that are around the corner, speculate how this plays out, and address how Programmatic Mechanics and Pontiac Intelligence are preparing for all possible scenarios.

Is addressability coming to an end?  What channels are impacted? How does this impact programmatic and social advertising? How are ProgMechs & Pontiac planning to handle this change? Read part 1 of this series to get the answers: http://progmechs.com/post-cookie-era/

Post Cookie Era Update #2 March 2021: Identity Solutions, Contextual & Native

Find out about new identity solutions from two of our partners, LiveRamp and Semcasting, as well as the power of Pontiac contextual targeting and native placements. Read the full blog post here: http://progmechs.com/post-cookie-era-2/

Post Cookie Era Update #3 Q4 2021: Preparing for Post-Cookie Era

How do we prepare for the world with no cookies (and less addressability in general)? There are three distinct areas marketers can test and begin to strategize.
Read more here: http://progmechs.com/preparing-post-cookie-era-q4-2021-edition/