CPA Weighting
When CPA is selected as the KPI, a sliding bar labeled ‘CPA Weighting’ will appear next to the optimization schedule. This allows you to adjust the optimization focus between post-click or post-view conversions.
If your conversion pixel uses a hybrid trigger (both click and view), it is recommended to set the weighting to 50/50 to balance the optimization between both types of conversions. This ensures that the algorithm optimizes for both post-click and post-view actions effectively.