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CPA Weighting

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  5. CPA Weighting

CPA Weighting

When CPA is selected as the KPI, a sliding bar labeled ‘CPA Weighting’ will appear next to the optimization schedule. This allows you to adjust the optimization focus between post-click or post-view conversions.

If your conversion pixel uses a hybrid trigger (both click and view), it is recommended to set the weighting to 50/50 to balance the optimization between both types of conversions. This ensures that the algorithm optimizes for both post-click and post-view actions effectively.

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