Line Item Flight Metrics

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Line Item Flight Metrics


Upon clicking on and opening a Line Item you will see a section called ‘Flight Metrics’ above the configuration menu. This section will display metrics for the line from start date to ‘yesterday’, changing the Reporting Interval will not change these metrics. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

  • Clicks: The number of clicks in the lifetime of the Line.
  • Budget Type: Either imp or spend depending on how the Line was configured.
  • Daily Budget: This will display either the dollar amount or the number of impressions that the Line will attempt to spend each day. This daily budget will incorporate your budget multiplier to estimate daily budget.
  • Split Count: The number of optimizations that have been made to the Line.
  • Pacing: This is the % of the Line’s budget that has been spent compared to the ideal pacing based on the set budget and flight dates. Ideally a Line should pace between 90-110%. For tips to improve pacing see here: Improving Pacing.
  • Total Imps Served: The total number of impressions that the Line has served to date.
  • Spend: Total dollar amount the Line has spent to date.
  • Measured Imps: Number of impressions that are measured for viewability by the publisher from start date to ‘yesterday’.
  • Viewable Imps: Number of impressions that were registered as viewable from start date to ‘yesterday’. This means that 50% of the Creative was viewable for at least 1 second. Edit the Line Targeting parameters to include a viewability threshold to improve viewability.
  • Post Click Convs: The total number of post-click conversions driven by this Line from start date to ‘yesterday’.
  • Post View Convs: The total number of post-view conversions driven by this Line from start date to ‘yesterday’.
  • Last Opt Date: This is the date of the most recent optimization made to the Line Item.
  • Performance: This will display the performance of the Line Item in relation to the selected KPI. If you are optimizing to CTR, performance will display the lifetime CTR for the Line. If you are optimizing to CPA, performance will display the lifetime CPA in dollars.