By clicking on the name and opening the specific page for an Advertiser or Line Item you can see quick metrics for each Creative. Creatives with a red box are inactive and Creatives with a green check-mark are active. By evaluating metrics at the Creative level, you can make decisions and optimize your campaign to serve the Creatives with the best performance. For example, if one Creative accounts for 70% of impressions, but only 10% of clicks, overall campaign performance may improve if you remove this Creative. These metrics are useful for A/B testing of different Creatives and provide valuable insight into the effectiveness of a Creative. These metrics are updated hourly with a 3 hour delay.
Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:
Audit Status: The audit status of each Creative will be displayed with a symbol. Hovering over this symbol will display a text box with additional details as to the status of this Creative, a yellow triangle for ‘audit pending’, a green check box for ‘passed audit’, a green triangle for ‘marked as sensitive’ and a red box for ‘rejected’. For more info on the audit process see here: Creative Audit.
Total Imps: Impressions this Creative has served during the selected Reporting Interval
Total Spend: Dollar amount spent to serve this Creative during the selected Reporting Interval
Total Clicks: The number of clicks this Creative has received during the selected Reporting Interval
Total PcConvs: The number of post-click conversions this Creative has driven during the selected Reporting Interval
Total PvConvs: The number of post-click conversions this Creative has driven during the selected Reporting Interval