In the Line Item screen under the standard ‘Performance’ chart and metrics, there will be an additional section for Audio and Video Line Items with completion quartile metrics. These metrics are on a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

• Spend per Complete: Total Spend divided by the number of 100% video or audio completions. This is the cost for each completion on this date.
• 25% Complete: The number of users that viewed or listened to at least 25% of the ad on this date.
• 50% Complete: The number of users that viewed or listened to at least 50% of the ad on this date.
• 75% Complete: The number of users that viewed or listened to at least 70% of the ad on this date.
• 100% Complete: The number of users that viewed or listened to 100% of the ad, these are video or audio completions on this date.
• Completion Rate: The percentage of viewers or listeners who watched or listened to the entire video or audio clip. Calculation: (Number of viewers or listeners who completed the video or audio clip / Total number of viewers or listeners who started the video or audio clip ) * 100
• Skips: The number of users that skipped the ad on this date.
• Starts: The number of users that started viewing or listening to the ad on this date.