In the Pontiac platform you can opt to receive Foot Traffic Attribution reporting when setting up a Line Item. Check the ‘Enable Foot Traffic’ box then proceed to the section below under ‘Foot Traffic Reporting’ and select the ‘Add Location’ button to start adding the locations you would like to track.

Foot Traffic Attribution is only available in the United States at this time. The cost for Foot Traffic Attribution is set according to the Media Type. For campaigns receiving Foot Traffic reports, we recommend adding the associated cost CPM to the bid recommendations for the media type of the campaign.