OTT is defined here as TV content delivered via an internet connection that is streamed on Mobile, Desktop, and Tablets ONLY.

The following is an overview of the best practices for setting up a successful OTT campaign on the platform:

1. Run through Deals as opposed to the Open Exchange, as this will allow for premium, fraud free placements. Deal access can be requested in the ‘Inventory’ tab, then associated to the Line under ‘Targeting’. To ensure the Line only serves through selected Deals, DO NOT ASSOCIATE ANY EXCHANGES.
2. Do not add frequency caps. Although Frequency Capping is available for OTT lines, it is often inaccurate and will severely limit scale as many OTT publishers do not consistently pass device IDs and user IDs across platforms.
3. Enable the ‘Allow for Cookieless Users’ box. Cookies are not consistently passed by OTT/CTV publishers, and requiring them may prevent lines from serving.
4. Target ‘Instream’ Inventory by selecting ‘PreRoll’, ‘MidRoll’ and ‘PostRoll’ video playback types.
5. It is only recommended to use audiences from the providers TruAudience (Tru Optik), Lotame and Comscore. While these audiences are intended for OTT, they may still limit scale.