Reporting available for OTT and CTV campaigns, includes key metrics such as Video Completion Rates, % Viewed Quartiles, and Spend per Video Complete. Reporting is also available by Deal, Device Type, and App, providing insight into where each impression was served.

While standard conversion attribution is not available for CTV and OTT due to the cookieless nature of these environments, Pontiac has developed proprietary attribution solutions that can be used to register both digital and physical conversions. Through the IP Conversion Pixel, Advertisers can attribute a website visit, online purchase or other action to a CTV campaign via the IP address of the user. Read more here: IP Conversion Pixels

Through Pontiac’s integrated Foot Traffic Report attribution, Advertisers can also measure lift in Foot Traffic at physical stores or locations from CTV or OTT campaigns. Read more here: Foot Traffic Attribution

Both attribution technologies as well as video completion rate reporting can be used to measure the effectiveness of CTV and OTT efforts on the Pontiac platform.