Buying CTV & OTT through Disney Networks
It is recommended that all Advertisers looking to run Hulu, or other Disney Networks, reach out to the Pontiac team via the Help Center as Disney has an approval process required to be eligible to run on across their Deals. All Creatives should be run through their QA process to ensure that they meet the specific specs for the Deal. We recommend a 2 week lead time to run through Disney Networks.
The following are Networks under the Disney umbrella:
- ABC
- ESPN
- Freeform
- FX
- Hulu
- National Geographic
- Disney-Hulu Cross Portfolio
To get started creating a custom Deal or using an existing Pontiac-Disney deal, reach out to the Pontiac team through the Help Center and provide the following information:
- Network of Interest (“I want to advertise on…ESPN, Hulu, DHXP, etc.”)
- Flight Dates
- Estimated Budget
- Advertiser Name
- Advertiser Landing Page URL
- Tags/Creative Assets so we can QA ahead of launch
Creatives should meet the Disney specs listed here: Publisher Specific CTV & OTT Specs
Note that while these are the standard specs, requirements may vary between networks or by Deal, and all Creatives should be sent through the Disney QA process to ensure that they meet the required specs before launch.