Privacy Macros
MACRO | DESCRIPTION |
${GDPR_APPLIES} | Designates whether GDPR regulations are applied. It specifically indicates whether the user is located in a GDPR impacted country, or if we have a GDPR-required signal passed with the request. Possible values include: 0 for no1 for yes |
${GDPR} | This is an alias for ${GDPR_APPLIES} , and behaves in the same manner. |
${GDPR_CONSENT_STRING} | This macro specifies the IAB GDPR consent string. If the GDPR applies, it will contain a list of user-approved vendors based on the IAB GDPR Transparency and Consent Framework. For more information, see IAB GDPR Transparency and Consent Framework. |
${GDPR_CONSENT} | This macro is an alias for ${GDPR_CONSENT_STRING} , and behaves in the same manner. |
${XANDR_DOMAIN} | Dynamically retrieves the appropriate Xandr domain based on the cookie consent settings included in the TCF string. If the user has cookies enabled from their browser settings but has:not given consent for their cookies to be included in the TCF string, the adnxs-simple.com domain will be used to prevent the browser from attaching cookies to subsequent ad calls. given consent for their cookies to be included in the TCF string, the adnxs.com domain will be used to pass cookies in the header of each ad call. |
${GPP_SID} | Designates whether a section (i.e. regulatory framework) of the Global Privacy Platform should be applied. Specifically, it indicates whether the user is located in a country affected by legislation covered by the GPP. |
${GPP_STRING_XXXXX*} | This is the IAB Global Privacy Platform (GPP) string. If a section of the GPP applies, then this will contain framework-dependent information reflecting the consent elections of the user. |