Macros for Mobile Impressions
| MACROS | DESCRIPTION |
|---|---|
| ${CARRIER_ID} | The Pontiac integer representing the mobile carrier ID. |
| ${DEVICE_AAID} | The Android advertising identifier, when the impression is from an Android device. |
| ${DEVICE_APPLE_IDA} | The Apple advertising identifier, when the impression is from an Apple device. |
| ${DEVICE_IFA} | The unique identifier representing the device. |
| ${DEVICE_IFA_TYPE} | The type of identifier represented by the ${DEVICE_IFA}. Possible values include:AAID (Android Advertising ID/Google)IDFA (Identifier for Advertising/Apple) AFAI (Amazon Fire ID) RIDA (Roku ID) OPENUDID TIFA (Tizen Identifier for Advertising (Samsung Ad ID)) VIDA (Vizio Advertising ID) LGUDID (LG Unique Device ID) ${DEVICE_IFA_TYPE} should be used in conjunction with ${DEVICE_IFA}, and this setup is recommended over individual device macros specific to each IFA type. These macros are applicable to both mobile and CTV device types. |
| ${DEVICE_MAKE_ID} | The Pontiac integer representing the ID of the make of the mobile device (e.g., 26). |
| ${DEVICE_MD5} | The MD5-encrypted unique identifier representing the mobile device. |
| ${DEVICE_MODEL_ID} | The Pontiac integer representing the ID of the mobile device model (e.g., 301). |
| ${DEVICE_ODIN} | The ODIN-encrypted unique identifier representing the mobile device. |
| ${DEVICE_OPENUDID} | The OPENUDID-encrypted unique identifier representing the mobile device. |
| ${DEVICE_SHA1} | The SHA1-encrypted unique identifier representing the mobile device. |
| ${DEVICE_WIN_ID} | The Windows Ad ID for the device on which this impression occurred (if applicable). |
| ${EXT_APP_ID} | The external identifier for the application requesting the impression. This is useful only for impressions from mobile apps. |
| ${GEO_LAT} | The latitude of the user’s location, when GPS data is available from a mobile device. Expressed in the format “snn.ddd,snn.ddd” (e.g., +12.345 or -45.123), where south is represented as negative. There can be a maximum of 5 decimal places of precision. |
| ${GEO_LON} | The longitude of the user’s location, when GPS data is available from a mobile device. Expressed in the format “snn.ddd,snn.ddd” (e.g., +12.345 or -45.123), where west is represented as negative. There can be a maximum of 5 decimal places of precision. |
| ${SUPPLY_TYPE} | This macro will be populated with a numeric value that denotes the supply type of the impression. Allowed values include: 0: web1: mobile web2: mobile app3: facebook sidebar4: toolbar |