The ‘Onboarded’ section of the ‘Audiences’ tab is a space to house external data pushed to the platform, that can then be associated to a campaign. These segments can be integrated using your CRM data through LiveRamp, or they can be custom data segments created by the Pontiac Team through our partnerships with Bombora, and OnSpot.

If you would like to leverage your own relationship with a data provider, reach out through the Help Center for more information on how segments can be onboarded from your partners.