The ‘Onboarded’ section of the ‘Audiences’ tab is a space to house external data that has been pushed to the platform, allowing you to associate these segments with your campaigns. These segments can be integrated using your CRM data through LiveRamp or leverage the Pontiac Team’s partnerships with Bombora and OnSpot to access intent-based and location-based data.

If you would like to leverage your own relationship with a data provider, reach out through the Help Center for more information on how segments can be onboarded from your partners.