Through Pontiac Intelligence you can leverage Bombora Audience Solutions to build custom audiences of users who work at specific companies or specific job titles/roles. For example, you can target ads exclusively to users with the title Marketing Manager or employees of Programmatic Mechanics.

To get started, compile and send the list of job titles or company domains (e.g., cisco.com) to the Pontiac Team through the Help Center. who will then push Companies (using their domain name, ie: cisco.com) or Job Titles to Bombora. The team will process the request and push the segments to Bombora. Within three business days, the segments will be available under the ‘Onboarded’ section of the ‘Audiences’ tab in Pontiac.

Bombora segments carry an additional flat CPM fee, which varies by segment. To set your bids accordingly, add the segment cost (as listed in the ‘Audiences’ tab) to the recommended bid range for your campaign’s media type.