By creating a Full URL Targeting Audience, you can target specific articles or exact pages within a website, with support for up to 20 subdirectories per domain. For example, targeting nypost.com/2020/08/17/didnt-take-long-for-giants-saquon-barkley-to-impress-joe-judge ensures ads will only serve on this exact page, rather than across the broader category subdirectory.

To set up Full URL Targeting, enter each URL on a separate line in the ‘Custom Audience’ text box. Remove ‘https://’ and ‘www.’ if applicable. Each list can contain up to 50,000 Full URLs.