The Pontiac platform is a simple, straightforward interface designed for all users, including those new to programmatic advertising. If you choose to activate and manage your own campaigns, you will pay a fully transparent 20% software license fee on all media purchased through the platform and all other applicable fees as detailed in the Pricing section. You will have full control of all aspects of your campaigns and can request support from the Pontiac Team via the Help Center. 

The following services are included in the Self-Service Offering: 

• Access to the DSP platform, DOOH platform, the AI, Reporting Dashboard and Custom Reporting  
• Access to the Help Center to message our team about issues and questions
• Access to our Documentation Center, an important tool that offers in-depth guidance on all things Pontiac