The Pontiac platform requires every user to fund their seat before you can start buying ad space. Under the ‘Admin’ tab, your initial balance will be displayed as -$100 USD. The first $100 USD that you fund will cover the one-time sign-up fee. Any amount funded over $100 USD can be used for media. All media is purchased on a CPM basis. Select ‘Add Payment Option’ to enter your credit card information, then select ‘Add Credit’ to fund the account.

Pre-Pay: This is the default payment method. Funds are to be prepaid via credit card, and the ad spend is deducted from the balance each day.

Stripe Daily: This payment method will charge your credit card each morning for the costs incurred the previous day.  To utilize Stripe Daily, you must have 30 days of proven spend within the platform. Once this criterion is met, send a request through the Help Center. Each request is evaluated on a case by case basis. 

Net Terms: Pontiac will send you a bill at the end of the month for all media and associated costs incurred. To be billed monthly on net terms, the following criteria must be met: 

• A minimum of $10k spent on the platform. 
• A formal Credit Application must be submitted and approved by the Pontiac Intelligence Credit Department.

If funding becomes low in your account, you will receive an email notification that your seat has been deactivated. Your balance is lower than the estimated daily spend so the platform switches your campaigns to ‘Inactive’ because it does not want you to spend more than the budget you have allocated to your seat. 

The platform pauses the campaigns on the account until either a budget is added that is more than the daily spend or the daily spend is lowered so it is less than the budget in your account. To reactivate your account, either add funds to your account or adjust the Lines to spend less.