Pontiac DOOH provides access to digital screens across a variety of physical environments, including transit, retail, outdoor, entertainment, and healthcare locations.

Venues are organized into Venue Categories and Venue Types, allowing advertisers to identify inventory that aligns with their audience, geographic strategy, and advertising goals.

• Venue Category: A broader classification of DOOH inventory, such as Transit, Retail, or Entertainment.
• Venue Type: A more specific environment within a category, such as Airports, Grocery, or Movie Theaters.

Available Venue Categories

The following table outlines common DOOH Venue Categories and their associated Venue Types available through Pontiac.

Venue Category	Venue Types
Transit	Airports, Buses, Taxi & Rideshare TV, Taxi & Rideshare Top, Subway, Train Stations
Retail	Gas Stations, Convenience Stores, Grocery, Liquor Stores, Malls, Dispensaries, Pharmacies, Parking Garages
Outdoor	Billboards, Urban Panels, Bus Shelters
Health & Beauty	Gyms, Salons, Spas
Point of Care	Doctor’s Offices, Veterinary’s Offices
Education	Schools, Colleges & Universities
Offices	Office Buildings
Entertainment	Recreational Locations, Movie Theaters, Sports Entertainment, Casual Dining, Bars, QSR, Hotels
Government	DMVs, Military Bases
Financial	Banks
Residential	Apartment Buildings

Finding and Targeting DOOH Venues

Advertisers can explore available DOOH inventory and select placements based on their advertising objectives.

When evaluating venues, consider:

• Venue Category & Type: Select environments relevant to the intended audience and campaign message.
• Geographic Location: Narrow available inventory by location, including State and ZIP Code.
• Publisher: Review the media owners providing available inventory.
• Media Type: Consider whether the placement supports the intended Creative format.
• Venue Availability: Review available screens, estimated impressions, and venue details before adding placements to a Line.

Important: Venue Categories and Types describe the physical environment where advertisements may appear. They do not guarantee that individuals viewing the advertisements belong to a particular demographic or audience segment.

Actual inventory availability depends on the selected location, publisher, screen specifications, and other targeting criteria.

For additional instructions, see:

• Finding DOOH Venues
• Adding Venues to Targets
• Venue Metrics