When exploring available DOOH inventory, select a Venue on the map to open the Inventory Details window. This provides information about the placement, Creative requirements, estimated audience impressions, and bidding.

Inventory Details

The Inventory Details window includes:

• Venue Name & Type: Name and classification of the advertising location.
• Publisher Name: Media owner providing the inventory.
• Creative Size: Required Creative dimensions for the placement.
• Location: State, City, Street, Building Number, and Postal Code.
• Status: Indicates whether the Venue is Active.
• Average Daily Impressions: Estimated average number of audience impressions available at the Venue per day.
• Bid Price: CPM pricing guidance for the placement.
• Impressions Per Spot: Estimated number of audience impressions associated with a single ad play.

Understanding Venue Metrics

• Average Daily Impressions: The estimated average number of individuals per day who will view an ad displayed on this venue’s screen. This metric is provided by Vistar and is estimated through a combination of mobile data and other location-based tactics to triangulate the number of individuals exposed.
• Bid Price: The recommended CPM (cost per 1,000 impressions) to serve an ad on this screen. This is a price floor provided by the publisher and will be the minimum bid required to win inventory on this screen.
• Impressions per Spot: The estimated average number of individuals who will view an ad displayed on this venue’s screen during a 15 second spot. This metric is provided by Vistar and is estimated through a combination of mobile data and other location-based tactics to triangulate the number of individuals exposed.

Important: Impression estimates do not represent confirmed individual views or unique viewers. Actual delivery may vary based on inventory availability, targeting, and bidding.

Venue Actions

The Inventory Details window provides three actions:

• Target Venue: Add the selected Venue to the Line’s targeting.
• Frame Venue: Center the map on the selected Venue.
• Close: Close the Inventory Details window.

Recommendation: Before targeting a Venue, confirm that its Creative Size, estimated inventory availability, and Bid Price align with your Line’s configuration and delivery goals.

For additional instructions, see:

• Adding Venues to Targets
• Venue Metrics
• Get DOOH Creative Sizes