Before creating a DOOH Line, you must create an Advertiser. Advertisers organize the Creatives and Lines associated with a particular brand.

Create an Advertiser

1. Navigate to the DOOH platform.
2. Select New Advertiser.
3. Enter the Advertiser Name.
4. Enter the Brand associated with the advertisements.
5. Save the Advertiser.
6. Select the Advertiser’s name to access its Creatives and Lines.

Important Brand Requirements

• Brand Matching: The Brand must match the brand being advertised in the Creative for auditing purposes.
• Brand Cannot Be Changed: Once the Advertiser is saved, its Brand cannot be edited.
• Separate Brands: Create a separate Advertiser for each brand running DOOH advertisements.

Example: If the Creative advertises Starbucks, the Brand should be entered as Starbucks.

Next Steps:

• Finding DOOH Venues
• DOOH Creative Upload