To get started with your DOOH campaigns, you must first create an Advertiser. Select ‘New Advertiser’ and give the Advertiser a name. Enter the Brand that will be displayed when the Creatives run under this Advertiser. For auditing purposes, this Brand must match the brand that will be displayed in the Creative unit. For example, if a banner ad is uploaded for Nike, this Brand must be ‘Nike’. Once the Advertiser is saved, this Brand cannot be changed. A new Advertiser must be created for each Brand that will run ads in a seat. Once the Advertiser appears in the dashboard, click on the name of the Advertiser to open the Advertiser menu.