In addition to open exchange inventory, DOOH can also be purchased through PMPs. These Deals can be either Biddable First Price or Fixed Price, and provide access to inventory that may not otherwise be available through the open exchange. These Deals are readily available to all users directly in the Pontiac platform, create an DOOH Line Item, then under ‘Deals’, select the PMPs you would like to target. The Pontiac system will automatically increase your bid on the Line to meet the price floor of the Deals selected.