In addition to open exchange inventory, DOOH can also be purchased through PMPs. These Deals can be either Biddable First Price or Fixed Price, and provide access to inventory that may not otherwise be available through the open exchange. These Deals are readily available to all users directly in the Pontiac platform, create an DOOH Line Item, then under ‘Deals’, select the PMPs you would like to target. The Pontiac system will automatically increase your bid on the Line to meet the price floor of the Deals selected.

For Gas Station TV locations, only 15 second video spots will be available through the Open Exchange. To run 30 second video, you will need to select the Evergreen PMP shown below:

Once this PMP is associated to the Line, you can also select the specific GSTV screens you would like to target. The Price Floor for the Deal is $25 and the Line’s bid will be increased to $25 when the Deal is associated.