Pontiac Analytics Suite Overview

Understand > Activate > Prove

Insights are only as powerful as your ability to act on them. With Pontiac’s Analytics Suite, you can move from analysis to optimization instantly by applying model outputs directly to your campaigns with no manual translation or workflow gaps.

No complex integrations. No big lift. Just seamless activation within the same platform where you run your campaigns.

Deep Dive

• Analytics Documentation: Deep dive into each pipeline and how to generate reports
• Audience Documentation: Learn how to understand your audience, build personas, and identify high-value and lookalike segments
• Targeting Documentation: Explore how to identify performance drivers and apply optimizations to campaign delivery
• Incrementality Documentation: Understand lift measurement, control vs exposed methodology, and true performance impact
• Full Analysis Documentation: Learn how to combine all pipelines into a single, unified view of campaign performance

No black boxes. No guesswork. Just transparent models, seamless activation, and results you can stand behind.

What is the Analytics Suite?

The Pontiac Analytics Suite is built around three core pipelines that cover the full campaign lifecycle:

• Audience: Know who converts, what defines them, and where to find more of them before you spend a dollar.
  • Builds personas using privacy-safe, census-based data
  • Identifies high-value ZIP codes and lookalike expansion opportunities
  • Helps guide targeting and messaging strategy
• Targeting: Activate and optimize performance in-flight
  • Surfaces key performance drivers across geo, device, content, time of day, and more
  • Applies insights directly to bidding and delivery
  • Reduces waste and improves efficiency with no manual breakouts
• Incrementality: Prove the true impact of your media
  • Compares exposed vs control groups to isolate true lift
  • Calculates real CPA and statistically validated performance
  • Identifies where to scale, test, or reduce spend, with the ability to automatically apply those optimizations
• Full Analysis: The complete picture
  • Combines Audience, Targeting, and Incrementality
  • Delivers end-to-end campaign intelligence in one report
  • Eliminates the need to piece together insights manually

Every model is fully transparent, showing exactly how decisions are made. And when you’re ready to act, applying those insights takes just a few clicks.

From Analysis to Activation

The Analytics Suite doesn’t just generate insights, it enables immediate action. Follow these simple steps:

1. Generate a Targeting, Audience, Incrementality, or Full Analysis report
2. Navigate to the Targeting section at the Campaign or Line level
3. Select the Custom Model tab
4. Enable Use Custom Models
5. Choose your model from the available list

Once enabled, your model is applied directly to Campaign and or Line delivery.