Audiences can be associated at the Campaign level when the same Audience targeting should apply across all Lines within the Campaign.

Campaigns can use eligible:

• Custom Audiences
• Third Party Audiences
• Contextual Audiences
• ART Audiences
• Audience Groups

Audiences are created and managed from the Audiences section at the Seat level. Once available, they can be associated with a Campaign for targeting or anti-targeting.

Use Campaign-level Audiences when the same Audience requirements should apply across all Lines in the Campaign. If different Lines require different Audience strategies, manage those Audiences at the Line level instead.

Campaign and Line Audience targeting are evaluated together. If Audiences are applied at both levels, review the combined configuration to make sure it does not unintentionally restrict eligible inventory.

For instructions on associating Audience Segments, configuring Include or Exclude behavior, Audience Groups, and Boolean Logic, see Associate Segments.

For information on creating and managing Audience types, see Audiences.