Campaigns are created under an Advertiser and organize one or more Lines under shared Campaign settings. A Campaign must contain at least one Line to be eligible to deliver Impressions.

When creating a Campaign, first configure the core Campaign Setup, then apply any settings that should be shared across the Lines within the Campaign.

The general Campaign creation workflow is:

1. Navigate to the applicable Advertiser.
2. Select New Campaign.
3. Configure the Campaign Setup.
4. Configure any Campaign-level Targeting and Audiences that should apply to all Lines.
5. Configure optional Campaign-level features such as Creatives, Pixels, Pacing & Dayparts, Flights, and Frequency & Recency, when enabled.
6. Create at least one Line under the Campaign.
7. Review the Campaign and Line configuration and select Submit to save.

Important: Campaign-level settings should generally be used only when they should apply to every Line within the Campaign. Campaign and Line targeting are evaluated together, so overlapping or conflicting settings can restrict eligible inventory and limit delivery.

The Campaign Setup section defines the Campaign’s overall dates, budget, pacing configuration, and which settings will be controlled at the Campaign level.

Basic Campaign Settings

• Name: Enter a name used to identify the Campaign.
• Code: Optional field that can be used to associate an external identifier with the Campaign for reporting.
• Active: Determines whether the Campaign is Active or Inactive.
• Start Date: The date the Campaign becomes eligible to begin delivering.
• End Date: The final date the Campaign is eligible to deliver.
  • The Campaign Start Date and End Date define the overall Campaign flight. Individual Line dates must fall within the Campaign’s applicable date range.
• Budget Type: Select whether the Campaign budget is based on Spend or Impressions.
• Budget: Enter the Campaign’s total Spend or Impression budget based on the selected Budget Type.

Daily Budget Cap

Daily Budget Cap is an optional limit on the total amount of Spend or Impressions the Campaign can deliver within a pacing day. When the Daily Budget Cap is reached, all Lines under the Campaign stop bidding for the remainder of that day, regardless of their individual budgets or pacing.

The time zone used to define the day depends on the Campaign configuration:

• When Campaign-level pacing controls the Lines, the Campaign’s Pacing Time Zone is used.
• When pacing is controlled independently by the Lines, the Seat Time Zone is used.

Note: Catch-up ASAP is generally not recommended in combination with a restrictive Daily Budget Cap because Catch-up ASAP attempts to increase delivery when the Campaign is behind pace while the Daily Budget Cap limits how much can be delivered in a day.

Manage Budgets

Enable Manage Budgets when the Campaign should centrally control the Start Date, End Date, Budget Type, and budget allocation for its Lines.

When enabled:

• Lines align to the Campaign’s Start Date and End Date.
• Lines use the Campaign’s Budget Type.
• Line budgets are managed using Budget Allocation Weights rather than independent lifetime budgets.
• Changes to applicable Campaign budget and flight settings are reflected in the Line budget configuration.

Budget Allocation Weights determine how Campaign budget is distributed across Lines.

For example, for a $10,000 Campaign Budget:

• Line A Weight = 2
• Line B Weight = 1

The target allocation is:

• Line A: $10,000 × 2/3 = $6,666.67
• Line B: $10,000 × 1/3 = $3,333.33

If Manage Budgets is not enabled, Lines maintain their own individual budgets and flight settings. Line budgets do not need to equal the Campaign Budget, so Campaign and Line allocations should be reviewed to avoid over- or under-allocation.

Campaign Level Management Options

• Auto Pace: Available with Manage Budgets to allow Campaign budget to remain fluid between Lines and optimize delivery toward the overall Campaign goal. Budget Allocation Weights therefore act as target allocations while Auto Pace is enabled.
• Manage Creatives: Enable when the same Creative set should apply across the Campaign’s Lines. See Campaign Creatives for setup instructions.
• Manage Dayparts: Enable when Pacing & Dayparts should be controlled at the Campaign level. See Campaign Pacing & Dayparts for detailed configuration.
• Manage Pixels: Enable when the same Pixel configuration should apply across the Campaign’s Lines. See Campaign Pixels for setup instructions.
• Enable Flights: Divide the Campaign into separate date ranges with individual Flight Budgets. See Campaign Flights for setup instructions.
• Enable Campaign Frequency: Apply Frequency & Recency controls across Campaign Lines. See Campaign Frequency & Recency for setup instructions.

Pacing Timezone

Select the Pacing Time Zone used to define the start and end of each Campaign pacing day. The Pacing Time Zone affects Campaign-level functionality that depends on daily boundaries, including pacing curves, Campaign flight dates, and applicable Daypart behavior.

For geographic-specific recommendations, see the applicable Campaign Setup Guide.

Programmatic Guaranteed

Enable Programmatic Guaranteed only for Campaigns using a Programmatic Guaranteed Deal. When enabled, Pontiac restricts Campaign and Line configuration to support the terms established through the publisher’s PG Deal. Targeting is controlled on the supply side, and Campaign Budget and flight dates in Pontiac are used for monitoring rather than controlling delivery.

See the Programmatic Guaranteed Setup Guide for the complete workflow.

Campaign-level Targeting applies shared targeting requirements across every Line in the Campaign. Use it only when the selected criteria should apply universally. Campaign and Line Targeting are evaluated together. An impression must satisfy the applicable criteria at both levels.

To configure Campaign Targeting:

1. Create a new Campaign or open an existing Campaign.
2. Select Edit.
3. Navigate to the Targeting section.
4. Select Edit Targeting.
5. Configure the applicable targeting options.
6. Select Save.
7. Submit the Campaign when finished.

Campaign Targeting is organized into the following sections:

• Inventory
  • Deals
  • Deal Lists
  • Exchanges
  • Sites
  • Site Lists
  • App Bundle
  • App Name
  • App Lists
• Location & Device
  • Geo
  • Zip Codes
  • Device Types
  • Browser
  • Operating Systems
• Content
  • Channel
  • Content ID
  • Genre
  • Network
  • Publisher
  • Series
  • Title
  • Multi Field
• Streaming & Video
  • Livestream
  • OLV
• Advanced
  • Custom Model
  • Privacy

See Targeting Methods for definitions, formatting requirements, configuration instructions, and best practices for all targeting options.

Audiences can be associated at the Campaign level when the same Audience targeting should apply across all Lines within the Campaign.

Campaigns can use eligible:

• Custom Audiences
• Third Party Audiences
• Contextual Audiences
• ART Audiences
• Audience Groups

Audiences are created and managed from the Audiences section at the Seat level. Once available, they can be associated with a Campaign for targeting or anti-targeting.

Use Campaign-level Audiences when the same Audience requirements should apply across all Lines in the Campaign. If different Lines require different Audience strategies, manage those Audiences at the Line level instead.

Campaign and Line Audience targeting are evaluated together. If Audiences are applied at both levels, review the combined configuration to make sure it does not unintentionally restrict eligible inventory.

For instructions on associating Audience Segments, configuring Include or Exclude behavior, Audience Groups, and Boolean Logic, see Associate Segments.

For information on creating and managing Audience types, see Audiences.

Creatives can be managed at the Campaign level when the same Creative set should apply across all Lines within the Campaign.

When Manage Creatives is enabled in Campaign Setup, Creatives associated with the Campaign are inherited by its Lines.

Use Campaign-level Creative management when the same Creatives should be eligible across the full Campaign. If different Lines require different Creative sets, manage Creatives at the Line level instead.

Creatives must first be created under the Campaign’s Advertiser. Creatives cannot be uploaded or edited directly from the Campaign.

Associate a Creative to the Campaign

1. Open the applicable Campaign.
2. Select Edit.
3. Confirm Manage Creatives is enabled or enable in Campaign Setup.
4. Navigate to the Creatives section.
5. Select Associate Creatives.
6. Select the green plus sign (+) next to the applicable Creative or Creatives.
   • To remove an associated Creative, use the red minus sign (−).
7. Review the associated Creatives and close the Associate Creatives window.
8. Select Submit in the upper-right corner of the screen to save.

For information on uploading, editing, auditing, and managing Creatives, see the Creatives documentation.

Pixels can be managed at the Campaign level when the same Pixel configuration should apply across all Lines within the Campaign.

When Manage Pixels is enabled in Campaign Setup, Pixels associated with the Campaign apply across its Lines.

Pixels must first be created under the Campaign’s Advertiser. Pixels cannot be created or edited directly from the Campaign.

Associate Pixels to the Campaign

1. Open the applicable Campaign and select Edit.
2. Confirm Manage Pixels is enabled in Campaign Setup.
3. Navigate to the Pixels section.
4. Select Associate Pixel.
5. Select the green plus sign (+) next to the applicable Pixel or Pixels.
   • To remove an associated Pixel, use the red minus sign (−).
6. Review the associated Pixels and close the Associate Pixel window.
7. Select Submit to save the Campaign.

For information on creating, editing, and managing Pixels, see the Pixels documentation.

Use Campaign-level Pacing & Dayparts when the same pacing strategy and Daypart schedule should apply across all Lines within the Campaign.

When Manage Dayparts is enabled in Campaign Setup, the Campaign controls Pacing & Dayparts for its Lines.

To configure Campaign-level Pacing & Dayparts:

1. Open the applicable Campaign and select Edit.
2. Confirm Manage Dayparts is enabled in Campaign Setup.
3. Navigate to the Pacing & Dayparts section.
4. Configure the applicable pacing and Daypart settings.
5. Select Submit to save the Campaign.

Campaign-level settings can include:

• Daily Pacing Type
• Primetime or Custom pacing curves
• Apply Curve to All Days
• Catch-up ASAP
• Daypart in User Time Zone
• Dayparts

These settings are evaluated using the Campaign’s selected Pacing Time Zone, except when Daypart in User Time Zone is enabled for Daypart eligibility.

For detailed definitions, setup instructions, pacing behavior, and US national best practices, see Pacing & Dayparts.

If different Lines require different pacing strategies or Daypart schedules, leave Manage Dayparts disabled and configure Pacing & Dayparts at the Line level instead.

Use Campaign Flights when the Campaign needs to be divided into separate date ranges with individual budgets.

When Enable Flights is selected in Campaign Setup, the Campaign can use multiple Flight periods within its overall Start Date and End Date.

Flights can be used to:

• Divide budget across scheduled periods such as weeks, months, or promotions.
• Use different budget allocations across Lines by Flight.
• Pause delivery between Flight periods.
• Roll unused budget into future Flights.
• Monitor pacing for an individual Flight in addition to the overall Campaign.

Important: Once Flights are enabled for a Campaign, they cannot be disabled.

To begin using Flights:

1. Open the applicable Campaign and select Edit.
2. In Campaign Setup, select Enable Flights.
3. Configure the initial Flight date ranges and Campaign-level Flight Budgets.
4. Select Submit to save the Campaign.
5. After the Flights are saved, use the Flights tab to manage Flights and configure Flight-specific Line settings.

For detailed setup and management instructions, see Campaign Flights, including:

• Enable Flights
• Flights Tab
• Manage Flights
• Configure Flight Line Settings
• Flight Pacing and Monitoring

Use Campaign-level Frequency & Recency when the same Frequency and Recency controls should apply across all Lines within the Campaign.

When Enable Campaign Frequency is selected in Campaign Setup, the Frequency & Recency section becomes available for the Campaign.

To configure Campaign-level Frequency & Recency:

1. Open the applicable Campaign and select Edit.
2. Confirm Enable Campaign Frequency is enabled in Campaign Setup.
3. Navigate to the Frequency & Recency section.
4. Configure the applicable settings.
5. Select Submit to save the Campaign.

For definitions and configuration guidance for Frequency, Recency, Time Frame Days, and Cap By, see Frequency & Recency.

Campaign Flights allow a Campaign to be divided into separate date ranges with individual budgets. Flights provide more granular control over when Campaign budget is available and how that budget is distributed across Lines throughout the Campaign.

Flights are optional and are enabled at the Campaign level. When Flights are not enabled, the Campaign and its Lines operate against their standard Campaign and Line date and budget settings. When Flights are enabled, the Campaign can contain multiple Flight periods within the overall Campaign date range. Pasted text

A single Line can participate across multiple Flights. Depending on whether Manage Budgets is enabled, each Flight can use different Line Budget Allocation Weights or manually configured Line Flight Budgets.

Flights are useful for Campaigns that need to:

• Divide budget by week, month, promotion, or other scheduled period.
• Allocate different amounts of budget to different Lines throughout the Campaign.
• Pause delivery between scheduled periods.
• Roll unused budget into future Flights.
• Monitor pacing against a specific Flight in addition to the overall Campaign.

Flight Hierarchy

Flights are managed within the Campaign but do not change the relationship between the Campaign and its Lines.

Seat
├── Audiences
└── Advertisers
    ├── Creatives
    ├── Pixels
    └── Campaigns
        ├── Flights (optional)
        └── Lines

Each Campaign belongs to a single Advertiser and contains one or more Lines, which control bidding and delivery. Campaigns can optionally use Flights to divide the Campaign into separate date ranges with individual budgets and Line allocation settings.

When Flights are enabled, the same Line can participate across multiple Flights with different budget allocations without changing the Campaign-to-Line hierarchy.

After Flights have been enabled and the Campaign has been saved, the Flights tab provides Campaign- and Flight-level delivery metrics, pacing information, and access to the individual Flights and Lines sections.

The Flights tab includes:

• Metric tiles for Report Date, Impressions, Total Cost, Revenue, and Total Cost CPM and a Reporting Interval
• Campaign Lifetime Pacing
• Flight Pacing
• A Flights section
• A Lines section

Metric Tiles and Reporting Interval

The Reporting Interval determines the date range used for the metric tiles displayed at the top of the Flights tab.

Changing the Reporting Interval updates the displayed Report Date, Impressions, Total Cost, Revenue, and Total Cost CPM for the selected period.

Metrics are displayed using the Campaign’s selected Pacing Time Zone.

The metric tiles provide a summary of Campaign performance for the selected Reporting Interval.

• Report Date: The date or date range represented by the selected Reporting Interval.
• Impressions: The total number of impressions delivered by the Campaign during the selected Reporting Interval.
• Total Cost: The total Campaign spend during the selected Reporting Interval, including media costs and any applicable margins or fees.
• Revenue: The total Campaign Revenue for the selected Reporting Interval.
• Total Cost CPM: The Campaign’s Total Cost per thousand impressions, calculated as:Total Cost CPM = (Total Cost / Impressions) × 1,000

The metric tiles reflect Campaign performance for the selected Reporting Interval and are separate from the Flight-specific budgets and pacing displayed elsewhere on the tab.

Campaign Lifetime and Flight Pacing

The top of the Flights tab provides pacing information for both the overall Campaign and the applicable Flight.

Campaign Lifetime Pacing

Lifetime Pacing shows how the Campaign is pacing against its overall Campaign Budget and full Campaign date range.

Lifetime Pacing considers the Campaign’s:

• Start Date
• End Date
• Campaign Budget
• Delivery to date

Use Lifetime Pacing to evaluate whether the Campaign as a whole is ahead of, behind, or aligned with its expected delivery pace.

Flight Pacing

Flight Pacing shows how the Campaign is pacing against the applicable Flight’s Budget and date range.

Flight Pacing considers the Flight’s:

• Start Date
• End Date
• Flight Budget
• Delivery attributed to that Flight

Because Lifetime Pacing evaluates the full Campaign while Flight Pacing evaluates an individual Flight period, the two pacing values may differ.

For example, a Campaign may be on pace across its full lifetime while the current Flight is temporarily underpacing, or the current Flight may be pacing well even if earlier Flights caused the Campaign’s Lifetime Pacing to fall behind.

Flights Section

The Flights section displays each configured Flight and its Campaign-level Flight settings.

The Flights table includes:

• Status: Indicates whether the Flight is active and highlights configuration issues that may prevent the Flight from serving.
  • When a potential delivery issue is detected, a warning icon is displayed. Hover over the icon to view the applicable message(s).
  • The warning begins with: This flight may not serve because:
  • Possible warnings include:
    • No available Line Flight Budget: An active Line has no available budget for the Flight.
      This flight’s line budget is 0 for: {line_name} ({line_id})
    • Budget Allocation Weight is 0: An active Line has a Budget Allocation Weight of 0 for the Flight.
      This flight’s line Budget Allocation Weight is 0 for: {line_name} ({line_id})
    • Budget Multiplier is 0: An active Line has a Budget Multiplier of 0 for the Flight.
      This flight’s line Budget Multiplier is 0 for: {line_name} ({line_id})
    • No active Lines: No active Lines are associated with the Flight.
      No active lines are associated with this flight.
    • No active Creatives: No active Creatives are associated with the Flight.
      No active creatives are associated with this flight.
  • Only applicable warnings are displayed. If multiple issues apply, each message appears on a separate line.
• Flight ID: The unique Pontiac ID assigned to the Flight.
• Start Date: The first date of the Flight.
• End Date: The final date of the Flight.
• Budget Type: Indicates whether the Flight Budget is based on Spend or Impressions. The Budget Type follows the Campaign Budget Type.
• Budget: The total Spend or Impression Budget assigned to the Flight.
• Remaining Spend / Remaining Impressions: The amount of the Flight Budget that remains available.
• Flight Pacing: The Flight’s delivery progress relative to its dates and Budget.
• Rollover Budgets: Indicates whether unused Flight Budget is configured to move into future Flights.
• Rollover Type: Indicates how unused Budget is redistributed when Rollover Budgets is enabled.

Users can review, add, and edit Flights from this section.

See Manage Flights for instructions on adding, editing, activating, and configuring Flight Budgets and rollover settings..

Lines Section

The Lines section displays Line-level configuration and delivery information for the Flight selected in the Flight dropdown.

Use the Flight dropdown to move between Flights and review the Line configuration and performance for each period.

Depending on the Campaign’s Manage Budgets setting, the editable Line settings differ:

• Manage Budgets enabled: Budget Allocation Weight and Budget Multiplier
• Manage Budgets disabled: Flight Budget and Budget Multiplier

The Lines table may include:

• Active: Indicates whether the Line is active for the selected Flight.
• ID: The Line ID.
• Name: The Line Name.
• Bid: The Line’s configured Bid Price.
• Allocation: The Line’s actual percentage of the selected Flight Budget based on delivery to date. This value may change over time as spend and budget allocation rates adjust throughout the Flight.
• Budget Allocation Weight: The configured weight used to influence how the Flight Budget is distributed across Lines when Manage Budgets is enabled.
• Daily Budget: The Line’s applicable daily budget for the selected Flight.
• Total Flight Budget: The total Budget assigned to the Line for the selected Flight.
• Pacing: The Line’s delivery progress against its selected Flight Budget and dates.
• Impressions: Impressions delivered by the Line during the selected Flight.
• Total Cost: Total Cost attributed to the Line during the selected Flight.
• IP Conversions: IP-based conversions attributed to the Line during the selected Flight.

See Configure Flight Line Settings for instructions on configuring Budget Allocation Weights, Flight Budgets, Budget Multipliers, and settings that can be carried into future Flights.

Flights must be enabled at the Campaign level before Flight-specific dates, budgets, pacing, and Line allocations can be configured.

Flights can be used with or without Manage Budgets enabled. However, enabling Manage Budgets is recommended when using Flights, as it allows Campaign Flight Budgets to be distributed across Lines using Budget Allocation Weights rather than requiring individual Line Flight Budgets to be maintained manually.

Important: Once Flights are enabled for a Campaign, they cannot be disabled. Review the Campaign setup before enabling Flights.

When Flights are first enabled, configure the Flight date ranges and Campaign-level Flight Budgets, then Submit the Campaign. Flight-specific Line settings cannot be configured until the Flights have been saved.

After the Campaign is saved, Line settings can be configured for each individual Flight under Flights > Lines. The available settings depend on whether Manage Budgets is enabled:

• Manage Budgets enabled: Configure each Line’s Budget Allocation Weight and Budget Multiplier by Flight.
• Manage Budgets disabled: Configure each Line’s Flight Budget and Budget Multiplier by Flight.

See Flight Line Settings for detailed instructions on configuring Line budgets, allocation weights, Budget Multipliers, and applying settings to future Flights.

Flight Date Coverage

Flights do not have to cover every date within the Campaign’s overall Start Date and End Date. However, the Campaign can only spend during dates that are covered by an active Flight.

If the configured Flights do not extend through the Campaign End Date, Pontiac displays a warning confirming that the Campaign will stop spending when the final Flight ends.

For example, if the Campaign End Date is 7/1/2027 but the last Flight ends on 3/31/2027, the Campaign will stop spending after 3/31/2027 unless another Flight is added.

Gaps between Flights are also allowed and can be used intentionally to pause delivery during specific periods.

Enable Flights on a New Campaign

To enable Flights while creating a new Campaign:

1. Navigate to the applicable Advertiser and select New Campaign.
2. Configure the Campaign Setup, including the Campaign Start Date, End Date, Budget Type, and Budget.
3. Configure Manage Budgets as desired.
4. Select Enable Flights.
5. The Flights section will become available below the Campaign Setup.
6. Configure the Flight date ranges, Flight Budgets, and applicable rollover settings.
7. Continue setting up the Campaign and select Submit when finished.

After the Campaign is saved, return to Flights > Lines to configure the Line settings for each individual Flight. See Flight Line Settings for additional instructions.

Enable Flights on an Existing Campaign

Flights can also be enabled for an existing Campaign. When Flights are enabled, the first Flight initially inherits the Campaign’s current Start Date and End Date.

Review the inherited Flight before saving and adjust the Flight structure based on the Campaign Start Date.

Scenario 1: The Campaign Start Date Is in the Past

If the Campaign Start Date has already passed, the first Flight should account for the Campaign period that has already elapsed.

For example, if the Campaign:

• Started on 7/22/2026
• Delivered media through 10/7/2026
• Should begin quarterly Flights on 10/8/2026
• Ends on 7/1/2027

The first Flight should cover 7/22/2026–10/7/2026. Additional Flights can then begin on 10/8/2026 and continue through the Campaign End Date of 7/1/2027.

This preserves the historical Campaign period before the new Flight schedule begins.

Scenario 2: The Campaign Start Date Is in the Future

If the Campaign has not started yet, there is no historical Campaign period to account for.

For example, a Campaign running from 10/8/2026–7/1/2027 could be divided into quarterly Flights beginning on 10/8/2026, without creating a separate historical Flight.

To enable Flights on an existing Campaign:

1. Navigate to the applicable Campaign.
2. Select Edit.
3. In Campaign Setup, review the Campaign dates, Budget, and Manage Budgets setting.
4. Select Enable Flights.
5. Review the inherited first Flight.
6. Adjust the first Flight and add additional Flights based on whether the Campaign Start Date is in the past or future.
7. Configure the Campaign-level Flight Budgets and applicable rollover settings.
8. Select Submit.

After the Campaign is saved, return to Flights > Lines to configure the Line-level settings for each Flight. See Flight Line Settings for additional instructions.

After Flights have been enabled and saved, Flight-specific Line settings can be managed from the Campaign’s Flights > Lines section.

Use the Flight dropdown to select the Flight you want to review or configure. Line settings can vary between Flights, allowing the same Line to have different budget allocations or Budget Multipliers throughout the Campaign.

The available settings depend on whether Manage Budgets is enabled:

• Manage Budgets enabled: Configure Budget Allocation Weight and Budget Multiplier by Flight.
• Manage Budgets disabled: Configure Flight Budget and Budget Multiplier by Flight.

Manage Budgets Enabled

When Manage Budgets is enabled, the Campaign Flight Budget is distributed across Lines using Budget Allocation Weights.

To configure Line settings for a Flight:

1. Open the applicable Campaign.
2. Navigate to the Flights tab.
3. Expand the Lines section.
4. Select Edit.
5. Use the Flight dropdown to select the Flight you want to configure.
6. Update the Budget Allocation Weight for each Line.
7. Update the Budget Multiplier, if needed.
8. Select Save.

Budget Allocation Weights determine each Line’s target share of the Flight Budget and can be configured differently for each Flight.

For example, if a Flight has a Budget of 10,000 impressions and:

• Line A has a Budget Allocation Weight of 2
• Line B has a Budget Allocation Weight of 1

the target allocation would be approximately:

• Line A: 6,667 impressions
• Line B: 3,333 impressions

Manage Budgets Disabled

When Manage Budgets is not enabled, each Line’s budget is configured independently for each Flight.

The main Campaign Lines section displays each Line’s Total Budget across the full Campaign. This is separate from the Line’s individual Flight Budget.

For example, if a Flight has a Budget of 33 impressions and the goal is to divide the budget approximately evenly across two Lines, each Line could be assigned a Flight Budget of 16 impressions, leaving 1 impression unallocated.

To configure individual Line Flight Budgets:

1. Open the applicable Campaign.
2. Navigate to the Flights tab.
3. Expand the Lines section.
4. Select Edit.
5. Use the Flight dropdown to select the Flight you want to configure.
6. Update the Flight Budget for each Line.
7. Update the Budget Multiplier, if needed.
8. Select Save.

The Line Flight Budget follows the Campaign Budget Type:

• Spend: Enter the Flight Budget as a dollar amount.
• Impressions: Enter the Flight Budget as an impression amount.

Because Line Flight Budgets are configured independently, review the combined Line Flight Budgets against the Campaign Flight Budget to avoid over- or under-allocation.

Configure Different Settings by Flight

Use the Flight dropdown in Flights > Lines to move between Flights and configure different Line settings for each period.

For example, the same Line could have:

• Flight 1: A larger Budget Allocation Weight or Flight Budget.
• Flight 2: A smaller allocation.
• Flight 3: A different Budget Multiplier.

This allows Line-level budget strategy to change throughout the Campaign without creating separate Campaigns or Lines.

Apply Settings to Future Flights

When editing Flight Line settings, users can apply selected settings to future Flights:

• Apply weights to all future flights: Applies the configured Budget Allocation Weights to future Flights.
  • Available only when Manage Budgets is enabled.
• Apply budget multiplier to all future flights: Applies the configured Budget Multipliers to future Flights.

Use these options when the same Line configuration should continue across later Flights without updating each Flight individually.

Best Practices

• Confirm the selected Flight before making changes.
• When Manage Budgets is enabled, review Budget Allocation Weights across all active Lines within each Flight.
• When Manage Budgets is disabled, compare the combined Line Flight Budgets with the Campaign Flight Budget.
• Use the future Flight options when the same settings should carry forward.
• Review Flight Line settings whenever a new Flight is added or a Flight Budget is significantly changed.

Use Campaign Lifetime Pacing, Flight Pacing, and the Flights > Lines section together to monitor delivery and identify where pacing issues are occurring.

For definitions of the metrics and fields displayed on the Flights tab, see Flights Tab.

Compare Campaign Lifetime and Flight Pacing

Campaign Lifetime Pacing and Flight Pacing may differ because they evaluate delivery against different budgets and date ranges.

Review both when monitoring Campaign performance:

• Campaign Lifetime Pacing shows progress toward the overall Campaign goal.
• Flight Pacing shows progress within the applicable Flight.

For example, the current Flight may be pacing normally while Campaign Lifetime Pacing remains behind because an earlier Flight underdelivered.

Conversely, the overall Campaign may be on pace while the current Flight is temporarily behind.

Monitor Line Pacing

If Flight Pacing is above or below the desired range, use Flights > Lines to identify which Lines are contributing to the difference.

Use the Flight dropdown to select the applicable Flight and review each Line’s:

• Pacing
• Allocation
• Budget Allocation Weight or Flight Budget
• Budget Multiplier
• Impressions
• Total Cost

This helps determine whether the pacing issue affects the full Flight or is concentrated on specific Lines.

Budget Multiplier

The Budget Multiplier can be configured separately for each Line and Flight to adjust how aggressively the Line can spend against its available budget.

In general:

• Increasing the Budget Multiplier allows more aggressive delivery.
• Decreasing the Budget Multiplier restricts delivery.
• A Budget Multiplier of 0 will prevent the Line from serving during the Flight.

Use Budget Multiplier when a Line needs to spend faster or slower without changing its underlying Budget Allocation Weight or Flight Budget.

If the same Budget Multiplier should apply to later Flights, select Apply budget multiplier to all future flights.

Using Budget Multiplier to Adjust Pacing

Before changing the Budget Multiplier, confirm that the Line has enough eligible inventory to support additional delivery.

If a Line is underpacing:

• Review its available budget and pacing.
• Confirm the Bid is competitive.
• Confirm targeting and inventory are not overly restrictive.
• Check for Flight Status warnings.
• If delivery is primarily budget constrained, consider increasing the Budget Multiplier.

If a Line is delivering too quickly:

• Review its Allocation or Flight Budget.
• Review the current Budget Multiplier.
• Consider lowering the Budget Multiplier to restrict delivery.

Continue monitoring pacing after making changes to confirm the adjustment has the intended effect.

Monitor After Budget or Flight Changes

Recheck pacing whenever significant Flight settings change, including:

• Flight Budget changes
• Budget Allocation Weight changes
• Line Flight Budget changes
• Budget Multiplier changes
• Budget rollover
• New Flights being added

Changes to these settings can alter how quickly budget is expected to deliver during the remainder of the Flight.

Best Practices

• Review Campaign Lifetime Pacing and Flight Pacing together.
• Use Flights > Lines to investigate Flight-level pacing differences.
• Confirm inventory and eligibility before increasing Budget Multiplier.
• Make pacing adjustments at the Line level only when needed.
• Continue monitoring after changes to confirm delivery responds as expected.

Use the Flights section of the Campaign’s Flights tab to view, add, and edit individual Flights.

Each Flight defines a specific date range and Budget within the Campaign’s overall Start Date and End Date. The Flight Budget Type is inherited from the Campaign.

View Flights

The Flights table displays each configured Flight along with its dates, Budget, remaining Budget, pacing, and rollover settings.

Use this section to review the Campaign’s Flight schedule and confirm that each Flight has the intended dates, Budget, and status.

For definitions of the fields displayed in the Flights table, see Flights Tab.

Add a Flight

To add a new Flight:

1. Open the applicable Campaign.
2. Navigate to the Flights tab.
3. In the Flights section, select Edit.
4. Select Add Flight.
5. Configure the Flight:
   • Active: Determines whether the Flight is active.
   • Start Date: The first date of the Flight.
   • End Date: The final date of the Flight.
   • Budget: Enter the Spend or Impression Budget for the Flight.
   • Rollover Budgets: Enable if unused Budget should move into future Flights.
   • Rollover Type: Select how unused Budget should be redistributed when rollover is enabled.
     • Even
     • Next Flight
6. Select Save.

The Flight Budget Type is inherited from the Campaign:

• Spend: Enter the Flight Budget as a dollar amount.
• Impressions: Enter the Flight Budget as an impression amount.

Flight dates must fall within the Campaign’s overall Start Date and End Date.

Flights do not have to cover every date within the Campaign. Gaps between Flights are allowed and can be used intentionally to pause delivery. The Campaign can only spend during dates covered by an active Flight.

Edit a Flight

To edit an existing Flight:

1. Open the applicable Campaign.
2. Navigate to the Flights tab.
3. In the Flights section, select Edit.
4. Update the applicable Flight settings.
5. Select Save.

The following Flight settings can be edited where applicable:

• Delete future flights
• Active Status
• Start Date, if the Flight has not started
• End Date, if the Flight has not ended
• Flight Budget
• Rollover Budgets
• Rollover Type

Review the Flight schedule after making date or Budget changes to confirm that the Campaign still has the intended delivery coverage.

Active and Inactive Flights

The Active setting determines whether a Flight is eligible for delivery during its configured date range.

An inactive Flight will not allow Campaign delivery during that Flight period, even if the Campaign and its Lines are otherwise active.

The Flight Status indicator may also display warnings when required delivery inputs are missing or configured in a way that may prevent serving. See Flights Tab for Flight Status warning definitions.

Flight Budget

Each Flight has its own Budget within the Campaign.

The Flight Budget controls the amount of Campaign Budget available during that Flight period. How that Budget is distributed across Lines depends on the Campaign’s Manage Budgets setting:

• Manage Budgets enabled: The Flight Budget is distributed across Lines using Budget Allocation Weights.
• Manage Budgets disabled: Individual Line Flight Budgets are configured manually.

Flight-specific Line settings are configured separately under Flights > Lines after the Flights have been saved.

See Configure Flight Line Settings for detailed instructions.

Rollover Budgets

Rollover Budgets allows unused Budget from a Flight to move into future Flights.

Two Rollover Types are available:

• Even: Distributes the remaining Budget evenly across the remaining Flights.
• Next Flight: Moves the remaining Budget into the next scheduled Flight.

For example, if a Flight ends with 900 impressions remaining and three future Flights remain:

• Even: Each remaining Flight receives an additional 300 impressions.
• Next Flight: The next Flight receives the full additional 900 impressions.

Important: Once unused Budget has rolled over into future Flights, the rollover cannot be undone. Review the Flight Budget and Rollover Type before the Flight ends.

Rollover applies only when Rollover Budgets is enabled for the Flight.

Review future Flight Budgets after rollover occurs, particularly when Line allocations or Line Flight Budgets differ between Flights.

Best Practices

• Keep all Flight dates within the Campaign Start Date and End Date.
• Review the full Flight schedule after adding or editing Flights.
• Use intentional gaps only when Campaign delivery should pause.
• Confirm that each active Flight has sufficient Budget.
• Review rollover settings before a Flight ends.
• After changing a Flight Budget, review the associated Line settings under Flights > Lines to confirm the intended allocation.

Create a New Line

From the Campaign level, you can create a new Line from scratch or by using a Line template.

Refer to the following documentation for detailed instructions:

• Create a Line
• Create Line From Template

Edit a Line from the Campaign

You can make basic Line updates directly from the Campaign page.

1. Navigate to the Lines section of the Campaign.
2. Select Edit to enable editing for the Lines section.
3. Update the applicable Line fields:
   • Active Status
   • Start Date
   • End Date
   • Total Budget
   • Bid Type: For details, see Line Setup for details on the following Bid Types.
     • Basic Bid
     • Bid at Floor Price
     • Advanced Bid Controls
   • Bid Price
   • Budget Multiplier
4. Select Submit to save the changes.
   • Select Cancel to discard your changes.

The fields available when editing Lines from the Campaign page may differ from the fields available when editing the Campaign itself.

To make additional changes to a Line, select the Line name to open the Line level and refer to Edit a Line.

Cloning a Campaign creates a new Campaign under the same Advertiser using the existing Campaign as the starting configuration.

To clone a Campaign:

1. Navigate to the Campaign you want to clone.
2. Select Clone in the upper-right corner.
3. Enter a name for the new Campaign.
4. Review and update the Campaign settings as needed.
5. Select Submit to create the cloned Campaign.

Refer to Edit a Campaign for additional information about Campaign settings.

To edit an existing Campaign:

1. Navigate to the applicable Advertiser.
2. Open the Campaigns section.
3. Select the Campaign you want to edit.
4. Select Edit in the upper-right corner.
5. Update the applicable Campaign sections.
6. Select Submit to save your changes.

Select Cancel to discard your changes and restore the previously saved settings.

Setup

The Setup section contains the primary Campaign settings.

The following fields are editable:

• Name: Rename the Campaign.
• Code: Optional value used for reporting purposes.
• Active Status: Determines whether the Campaign is active.
• Start Date: Editable if the Campaign has not started.
• End Date: Editable if the Campaign has not ended.
• Budget Type: Spend or Impressions.
• Budget: Enter the total Campaign budget based on the selected Budget Type.
• Set a Daily Budget Cap: Sets an optional daily delivery limit for the Campaign.
• Manage Budgets: Enables Campaign-level management of Line budgets.
• Auto Pace: Allows the system to automatically pace the Campaign.
• Manage Creatives: Enables Creative management at the Campaign level.
• Manage Dayparts: Enables Pacing & Dayparts management at the Campaign level.
• Manage Pixels: Enables Pixel management at the Campaign level.
• Enable Flights: Enables Campaign Flights.
• Pacing Timezone: Determines the timezone used for Campaign pacing.
• Enable Campaign Frequency: Enables Campaign-level Frequency & Recency controls.

Daily Budget Cap

The Daily Budget Cap limits Campaign delivery within a single day.

If Manage Dayparts is enabled and the pacing timezone is controlled at the Campaign level, the Campaign pacing timezone is used to define the day. If pacing timezone is controlled by the Lines, the Seat timezone is used.

When the Daily Budget Cap is reached, all Lines under the Campaign stop bidding regardless of their individual budget or pacing settings.

Catch-up pacing is not recommended when a Daily Budget Cap is enabled, as the combination may cause inconsistent pacing behavior.

Manage Budgets

When Manage Budgets is enabled:

• Line flight dates align with the Campaign Start Date and End Date.
• Line Budget Type aligns with the Campaign Budget Type.
• Line lifetime budgets are converted into allocation weights based on each Line’s percentage of the total Campaign budget.

Leave Manage Budgets disabled if Line budgets should continue to be managed independently.

Manage Creatives

When Manage Creatives is enabled, Creatives can be associated at the Campaign level.

Manage Dayparts

When Manage Dayparts is enabled, Pacing & Dayparts are controlled at the Campaign level and override Pacing & Dayparts settings configured on associated Lines.

Refer to Pacing & Dayparts for configuration options and instructions.

Manage Pixels

When Manage Pixels is enabled, Pixels can be associated at the Campaign level.

For Lines under the Campaign, Pixels configured at the Line level are removed and replaced by the Pixels selected at the Campaign level.

Enable Flights

When Enable Flights is selected, Campaign Flights can be configured with:

• Start Date
• End Date
• Budget
• Rollover Budgets
• Rollover Type
  • Even
  • Next Flight

Refer to Campaign Flights for detailed Flight configuration.

Enable Campaign Frequency

When Enable Campaign Frequency is selected, Frequency & Recency can be managed at the Campaign level.

Refer to Frequency & Recency for available settings and configuration instructions.

Targeting

Campaign-level Targeting can be updated from the Campaign page.

1. Navigate to the Targeting section.
2. Select Edit Targeting.
3. Update the applicable Targeting settings.
4. Select Save to apply the changes within the Targeting window.
5. Select Submit on the Campaign page to save the Campaign changes.

Select Cancel to discard changes.

Refer to Targeting Methods for available Targeting options and configuration instructions.

Audiences

Audience Segments can be associated with the Campaign from the Audiences section.

1. Navigate to the Audiences section.
2. Select Associate Segments.
3. Add or remove the applicable Audience Segments.
4. Close the window when complete.
5. Select Submit to save the Campaign changes.

Refer to the Audience documentation for available Audience options and configuration instructions.

Flights

The Flights section is available when Enable Flights is selected in Campaign Setup.

To edit Campaign Flights:

1. Navigate to the Campaign.
2. Select Edit.
3. Open the Flights section.
4. Update the applicable Flight settings.
5. Select Submit to save the changes.

Available Flight settings include:

• Add or remove Flights
• Active Status
• Start Date
• End Date
• Flight Budget
• Rollover Budgets
• Rollover Type
  • Even
  • Next Flight

Refer to Campaign Flights for detailed Flight configuration.

Lines

Basic Line settings can be updated directly from the Campaign page.

The following fields are editable:

• Active Status
• Line Name
• Budget Allocation Weight
• Bid Type
  • Basic Bid
  • Bid at Floor Price
  • Advanced Bid Controls
• Bid Price
• Budget Multiplier

Select Submit to save changes or Cancel to discard them.

For additional Line settings, open the applicable Line and refer to Edit a Line.

Pacing & Dayparts

When Manage Dayparts is enabled, Pacing & Dayparts can be configured at the Campaign level.

1. Navigate to the Pacing & Dayparts section.
2. Update the applicable settings.
3. Select Submit to save the changes.

Refer to Pacing & Dayparts for configuration options and instructions.

Frequency & Recency

When Enable Campaign Frequency is enabled, Frequency & Recency can be configured at the Campaign level.

1. Navigate to the Frequency & Recency section.
2. Update the applicable settings.
3. Select Submit to save the changes.

Refer to Frequency & Recency for available settings and configuration instructions.

Creatives

When Manage Creatives is enabled, Creatives can be associated with the Campaign.

1. Navigate to the Creatives section.
2. Select Associate Creatives.
3. Add or remove the applicable Creatives.
4. Close the window when complete.
5. Select Submit to save the Campaign changes.

Creatives can only be created or edited at the Advertiser level.

Pixels

When Manage Pixels is enabled, Pixels can be associated with the Campaign.

1. Navigate to the Pixels section.
2. Select Associate Pixels.
3. Add or remove the applicable Pixels.
4. Close the window when complete.
5. Select Submit to save the Campaign changes.

Pixels can only be created or edited at the Advertiser level.

The Campaign Performance tab provides a consolidated view of Campaign delivery, pacing, bidding activity, Line performance, daily trends, and Completion Events.

The Full Report Link opens Standard Reporting with the applicable Advertiser and Campaign preselected for a more detailed reporting view.

Metrics are displayed in the Campaign’s Pacing Time Zone, shown at the top of the page.

Use the Reporting Interval dropdown to update the summary metrics. All intervals except Yesterday include activity from today. Today’s metrics update hourly and may have an approximately 3-hour delay.

The Campaign Performance tab includes:

• Campaign Metrics and Pacing
• Bid Data: Near-real-time Campaign bid funnel metrics, including Eligible Requests, Bids, Impressions, Confirmed Spend, Avg Eligible Lines, and Competitive Position.
• Bid/Imp Ratios: Ratios showing how efficiently Eligible Requests progress to Bids and how frequently Bids result in Impressions.
• Line Performance: Line-level delivery and cost metrics for each Line within the Campaign.
• Campaign Daily Performance: Day-by-day Campaign performance with customizable chart metrics, table data, and CSV export.
• Completion Events: Video and audio playback metrics, including Starts, quartile completions, Spend Per Complete, and Completion Rate.

Use these sections together to monitor overall Campaign performance and drill into individual Lines or stages of delivery when additional analysis is needed.

The top of the Campaign Performance tab provides a summary of Campaign delivery and pacing for the selected Reporting Interval. Use the Reporting Interval dropdown to update the summary metrics displayed in the top tiles.

All Reporting Intervals except Yesterday include activity from today. Today’s metrics update hourly and may have an approximately 3-hour delay.

Available Campaign Metrics include:

• Report Date: The selected reporting date or date range.
• Impressions: Total Impressions served by the Campaign during the selected Reporting Interval.
• Total Cost: Total Campaign cost, including applicable media costs and fees.
• Revenue: Total Cost plus the applicable margin.
• Total Cost CPM: Total Cost per 1,000 Impressions, calculated as (Total Cost / Impressions) × 1,000.

Campaign Pacing

Campaign pacing is calculated using delivery through yesterday and updates daily.

• Lifetime Pacing: Shows Campaign spend compared with ideal pacing across the full Campaign budget and date range.
• Flight Pacing: When Flights are enabled, shows spend compared with ideal pacing for the current Flight.

A pacing value around 100% indicates that delivery is on track. As a general guideline, 90%–110% is considered an acceptable pacing range.

Below the pacing section, the Campaign Performance tab provides additional insights through Bid Data, Bid/Imp Ratios, Line Performance, Campaign Daily Performance, and Completion Events.

The Bid Data section provides a near-real-time view of Campaign bidding activity and helps show how inventory progresses from eligibility through delivery.

Use the Time Frame filter to view data for 15 minutes, 1 hour, 12 hours, or 1 day.

Available metrics include:

• Eligible Requests: Bid requests that meet the applicable Campaign and Line Targeting requirements.
• Bids: Bids submitted on Eligible Requests.
• Imps: Confirmed Impressions resulting from won auctions.
• Confirmed Spend: Spend associated with confirmed Impressions.
• Avg Eligible Lines: Average number of Lines eligible to compete for the same inventory.
• Competitive Position: Relative competitive position of eligible Lines. Values closer to 1 indicate a stronger position.

Hover over the charts to view the exact timestamp and metric value for a specific point in time.

Use Bid Data to identify where delivery may be restricted across the bidding flow:

Eligible Requests → Bids → Impressions → Confirmed Spend

For detailed definitions, interpretation guidance, and troubleshooting recommendations, see Bid Data.

The Bid/Imp Ratios section provides additional insight into Campaign bidding efficiency by showing how frequently Eligible Requests progress to Bids and how often Bids result in Impressions.

Use the Time Frame filter to view data for 6 hours, 12 hours, 24 hours, or 48 hours. Data is displayed in hourly increments.

Available ratios include:

• Imps to Bids Ratio: Shows how frequently submitted Bids result in won Impressions.
  • A higher ratio indicates that a larger share of Bids are winning.
  • A lower ratio may indicate lower bid competitiveness, stronger auction competition, or Deal/inventory conditions.
• Bids to Eligible Bids Ratio: Shows how frequently the platform submits a Bid after a request passes eligibility.
  • A higher ratio indicates that the Campaign is bidding on a larger share of Eligible Requests.
  • A lower ratio may indicate additional serving restrictions such as budget, pacing, Creative eligibility, Frequency & Recency, or bid requirements.

Hover over either chart to view the timestamp and ratio value for a specific point in time.

Use these ratios together with Bid Data to identify whether delivery is being restricted between Eligible Requests and Bids or between Bids and Impressions.

For detailed interpretation and troubleshooting guidance, see Bid Data.

The Line Performance section provides Line-level delivery and cost metrics for each Line within the Campaign and can be filtered to focus on the Lines and reporting period you want to review.

Use the controls above the table to customize the view:

• Search: Find a Line by Name or ID.
• Filter Status: Filter Lines by status, such as Active.
• Page Size: Adjust the number of Lines displayed per page.
• Reporting Interval: Change the reporting period used for the Line metrics.
• Column Selector: Select the three-line icon in the upper-right corner to add or remove metrics from the table.
• Download: Export the Line Performance table as a CSV file.

Available columns include:

• Status: Current Line status.
• ID: Unique Line ID.
• Name: Line Name.
• Imps: Total Impressions served.
• Media Cost: Media spend before additional fees or margins.
• Total Cost: Total Line cost, including applicable fees.
• Total Cost CPM: Total Cost per 1,000 Impressions.
• IP Conversions: Conversions attributed through IP-based tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click.
• CPC: Average Total Cost per Click.
• Transparency Score: Measure of inventory transparency.
• Foot Traffic Attributed Visitors: Visitors attributed through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per 1,000 Impressions.
• Data Cost: Cost associated with Audience data.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fee.
• Hosting Fee: Applicable Creative hosting fee.
• ART Fee: Cost associated with ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with Chalice usage.
• VCR: Video Completion Rate for applicable video inventory.

The bottom row displays Campaign Total values for applicable metrics across the Lines included in the table.

Use this section to compare Lines within the Campaign, identify which Lines are driving delivery and spend, and surface Lines that may require additional pacing or performance review.

The Campaign Daily Performance section provides a day-by-day view of Campaign delivery, cost, conversions, and other performance metrics.

Performance Chart

Use the chart to compare two selected metrics across daily Campaign performance.

The chart can be filtered to display:

• Only Days with Data: Displays only dates where Campaign activity was recorded.
• All Days: Displays all dates in the reporting period, including dates with no activity.

Use the metric dropdowns in the upper-right corner to select the two metrics to compare.

Available metrics include:

• Imps: Total Impressions served.
• Media Cost: Media spend before additional fees or margins.
• Total Cost: Total Campaign cost, including applicable fees.
• Total Cost CPM: Total Cost per 1,000 Impressions.
• IP Conversions: Conversions attributed through IP-based tracking.
• Chrome Convs: Conversions recorded through Chrome conversion tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click.
• CPC: Average Total Cost per Click.
• Transparency Score: Measure of inventory transparency.
• Foot Traffic Attributed Visitors: Visitors attributed through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per 1,000 Impressions.
• Data Cost: Cost associated with Audience data.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fee.
• Hosting Fee: Applicable Creative hosting fee.
• ART Fee: Cost associated with ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with Chalice usage.
• VCR: Video Completion Rate for applicable video inventory.

Daily Performance Table and CSV Export

The table below the chart provides Campaign performance by day and can be customized using the available column controls.

To export the data:

1. Navigate to the Campaign Daily Performance table.
2. Select the download button beside the search bar.
3. A CSV containing the selected Campaign Daily Performance metrics will be downloaded.

To customize the metrics displayed in the table and included in the CSV, select the three-line column selector in the upper-right corner of the table and select or deselect the desired metrics.

Use the chart for quickly comparing daily trends and the table or CSV export for more detailed day-level analysis.

The Completion Events section provides detailed video and audio playback metrics for the Campaign and can be downloaded as a CSV file.

Available metrics include:

• Date: Reporting date for the video or audio event metrics.
• Imps: Number of times the video or audio ad was served.
• Spend Per Complete: Average cost for each fully completed video or audio ad.
• Starts: Number of times the video or audio ad started.
• 25% Complete: Number of video or audio ads played through at least 25% of the duration.
• 50% Complete: Number of video or audio ads played through at least 50% of the duration.
• 75% Complete: Number of video or audio ads played through at least 75% of the duration.
• 100% Complete: Number of video or audio ads played through the full duration.
• Completion Rate: Percentage of Starts that reached 100% Complete, calculated as (100% Complete ÷ Starts) × 100.

All available metrics can be exported. To customize the metrics displayed in the table and included in the CSV, select the three-line column selector in the upper-right corner and select or deselect the desired Campaign metrics.