Campaigns

  1. Home
  2. Bidder Documentation
  3. Campaigns

Campaign Setup Overview

The campaign, or Insertion Order, is used to organize a group of strategies for a set period of time under a single budget. For example, if your Advertiser is a Pet Supply Company, you may have multiple campaigns running at the same time for each product line – a campaign for dog food, and another for cat food. Under the campaign, line items can be set up to divide the full campaign budget into multiple strategies. For example, divide the dog food campaign budget into lines targeting different inventory targeting strategies or divide the cat food budget across multiple geo targets.

All campaigns must have at least 1 line item created under them, or they will not deliver impressions. The campaign object can control the budget of associated lines, but it does not execute the campaign spend.

For recommend Campaign setups, refer to the documentation: Best Practices

Campaign Fields

  • Name: Give your Campaign a name.
  • Code: The code field is a space that can be used to associate an external ID to your campaigns. This code can be pulled in reporting and allows users to easily tie all campaigns to salesforce IDs, client IO numbers, billing codes etc.
  • Flight Dates: The start and end date of the campaign. The pacing time zone set on the campaign or line item will dictate the exact hour on the selected date that delivery will start or stop. For example, if end date is 1/31 and pacing time zone is EST, the campaign will stop delivering at 11:59:59 pm EST on that date.
  • Budget Type: The budget can be set as a total impression goal or a total dollar amount. All associated lines will be budgeted using the budget type set at the campaign level.
  • Budget: Input the budget value for your campaign.
  • Daily Budget Cap: This is an optional field to set a cap on total daily spend or impressions for the campaign.
    • If ‘Manage Budgets’ is checked and the pacing time zone is set at the campaign level, this time zone will be used to define the ‘day’ and apply the cap.
    • If ‘Manage Budgets’ is not applied to the campaign and pacing time zone is controlled by the lines, the seat time zone will be used here.
    • When the daily budget cap is reached for the campaign, all lines under the campaign will stop bidding regardless of line budget and pacing. It is not recommended to enable catchup pacing if a daily budget cap is set as this may cause erratic behavior.
  • Manage Budgets:
    • If ‘Manage Budgets’ is selected on the campaign, the budget entered at the campaign level will be controlling. The associated line items will inherit the same flight dates as the campaign and Line budgets will be applied as a weight. Changes to the campaign budget or flight dates will automatically update the Line flight dates & budgets accordingly.
    • If ‘Manage Budgets’ is not applied to a campaign, each line can have a dollar amount or impression budget assigned. Keep in mind your line budgets will not have to equal the campaign budget, so be sure to check the ‘Flight Checks’ section to verify that you have not over or under allocated budget to your lines. The flight dates for associated line items must be within the start and end date of the campaign, but do not have to run for the full campaign flight. Updates to campaign budget and dates will not change associated line settings.
    • Auto Pace: The auto pace feature can only be enabled when the campaign has ‘Manage Budgets’ applied. When ‘auto pace’ is turned on, the Pontiac platform will automatically adjust budgets across associated line items to manage pacing on the campaign. Set target allocations to divide the total campaign budget between each line item, then allow the system to optimize according to available impressions and real time delivery to pace towards the over-arching campaign goal.
  • Manage Creatives: Creatives can be applied either on the campaign or on each individual line item. Creatives applied at the campaign level will be used for every associated line item. To apply creatives on the campaign level, select the ‘Manage Creatives’ box, then under the ‘Creatives’ section select ‘Associate Creatives’ to pick the ads that will be served on this campaign. For more information about creatives, see here: Creatives
  • Manage Dayparts: The dayparts & daily pacing features can be applied either on the campaign level or the line item level. If the ‘Manage Dayparts’ box is checked these features will be enabled on the campaign and can be configured in the ‘Dayparts & Pacing’ section of the campaign. For more information on setting pacing & dayparts, see here: Pacing & Dayparts
  • Manage Pixels: Conversion pixels can be associated on either the campaign level or the line item level. If the ‘Manage Pixels’ box is checked, the associate pixel feature will be enabled on the campaign. Any pixels associated to the campaign will then be used for attribution across all associated line items.
  • Programmatic Guaranteed: Programmatic Guaranteed deals are a form of programmatic direct deal that are created between a publisher and one advertiser with a fixed rate and guaranteed volume of impressions. There is no auction and the advertiser is required to purchase all of the impressions coming through the deal id, all targeting must be applied on the supply-side.
    • If you have a programmatic guaranteed deal created for a campaign, this will need to be set up in Pontiac with the ‘Programmatic Guaranteed’ check box applied at the campaign level. This will restrict the targeting and capabilities at both the campaign and line level to respect the parameters of the deal configured with the publisher. The budget and flight dates can be set on the campaign in Pontiac, but these fields are only used for monitoring pacing and campaign progress – they will not be respected by the bidder. Flight dates and budget should be configured on the deal by the publisher.
  • Enable Flights: Campaign Flights allow users to set different budgets for specific date ranges within the overall Campaign’s date range. This enables more granular control of pacing, spend, and scheduling, helping teams optimize delivery throughout a Campaign’s lifecycle.
    • If ‘Manage Budgets’ is enabled, in the Flights tab > Lines expandable section, users can filter by a selected flight and change the Budget Allocation Weight and Budget Multiplier by Line for each Flight.
    • If ‘Manage Budgets’ is not enabled, in the Flights tab > Lines expandable section, users can filter by a selected flight and change the Flight Budget manually based on impression or spend and Budget Multiplier by Line for each Flight.
    • Rollover Budgets: For each Campaign Flight, Rollover Budgets is an option to move any remaining budget over to another flight. There are two different rollover types:
      • Even: The remaining budget will rollover evenly across the other flights. For example, if remaining impressions are 100 and there are three more flights in the Campaign, then 33 would be rolled over to each flight.
      • Next Flight: The remaining budget will rollover to the next flight. In our above example, 100 impressions would rollover to the next flight and 0 impressions would get rollover to the last two flights.

Targeting on a Campaign

The Pacing & Dayparts, Frequency & Recency, Targeting, Creatives, Audiences, and Pixels sections of the Campaign can be used as additional filters for all Line Items associated. It is recommended to use these sections, only if the targeting parameters apply to ALL Line Items. For example, if all of your lines are using the same zip codes, these can be applied in the campaign targeting section instead of opening each individual line and entering them there. This is an extra layer of filtering applied to the line items under the campaign and an impression must meet all conditions for the targeting applied to both the line and campaign to be eligible.

Display Setup

As you may be aware, the Pontiac Origin portion of our platform is built over the Xandr Invest DSP, now owned by Microsoft. On May 13th, Microsoft announced they we’re sunsetting the Invest DSP on February 28th, 2026. We have already recommended all clients move any Online Video, CTV and Streaming Audio to the Pontiac Bidder. But, we will be rolling out Display and Native advertising as well by the end of Q3. This will give our clients all of Q4 to run tests and prepare for a migration in Q1 2026. We will keep you informed about how to test Display as it becomes available. If you need any assistance moving your Online Video, CTV or Streaming Audio to the bidder please reach out to your Account Executive or request help via the Help Center and someone will come to assist you.

Audio Setup

Audio campaigns allow you to serve 15, 30, 45, 60, 75, or 90 second audio advertisements across a variety of audio
streaming services through Audio Deals. These include DAX, Magnite, and Triton (iHeart Media) as Pontiac’s current deal providers. Audio delivers a high engagement rate with CTRs between 0.7% -0.9% and over 1% when combined with remarketing. Audio ads are effective for creating brand awareness and driving traffic to sites.

Audio Setup

  1. Select from our Deals or Create or Select a Deal List:
    • The first step in setting up a successful Audio campaign is to select the PMPs or ‘Deals’ that the Line will target.
    • Select them individually or create your own Deal List and target them on your Line.
    • For Audio Campaigns and Lines, select Deals with the Media Type ‘Audio’. To look through all Audio deals, go to the Inventory tab > Deals > and search audio. As a best practice we recommend selecting and targeting every Deal that fits your campaign’s needs. There is no limit to the number of Deals that can be associated to the Campaign and Line. Selecting many Deals will increase the ability of the Campaign and Line to scale.
    • If you would like to upload your own Negotiated Deal, reach out through the Help Center to get the deal available on your seat. Once available, you can target your own Negotiated Deal as well.
  2. Upload Creative:
    • If you do not yet have an Advertiser created for this Campaign, first create the Advertiser. Then open the Advertiser and upload one or more Creatives that meet the Audio Specs, see here: Creative Specs
    • The Creative will need to pass the Creative Audit which may take up to 24 hours.
  3. Setup a Campaign:
    • The Campaign is used to organize a group of strategies for a set period of time under a single budget. All Campaigns must have at least 1 Line Item created underneath them, or they will not deliver impressions. The Campaign object can control the budget of associated Lines, but it does not execute the Campaign spend.
    • Targeting: The Targeting and Audience sections of the Campaign can be used as an additional filter for all Lines associated. It is recommended to use these sections, only if the targeting parameters apply to ALL Lines. For example, if all of your Lines are targeting the same Geos, these can be applied in the Campaign Targeting section instead of each individual Line. Note that an impression must meet ALL conditions for the targeting applied to both the Campaign and the Line to be eligible.
      • If using Deals, note that only the intersection of Campaign and Line Deals will be shown. Associate Deals to the Campaign and Line in the Targeting section at each level to set a custom bid for each selected Deal.
  4. Setup a Line Item:
    • Under the Advertiser and Campaign, create your Line Item following these recommendations:
    • Inventory Type: Select In App, Web, or Combined
    • Start Date
    • End Date
    • Budget Type: Select Spend or Impressions.
    • Bid Type:
      • Deals: Select Advanced Bid Controls and input a Default Bid Price and Max Bid for each Deal associated to the Campaign and Lines. As mentioned above, only the intersection of Campaign and Line Deals will be shown. Associate Deals to the Campaign and Line in the Targeting section at each level to set a custom bid for each selected Deal. When new Deals are added to the Line and a custom bid is not set, the bid price will default to the value set in the Default Bid Price field on the Line.
      • Open Exchange: Basic Bid or Bid at Floor Price
    • Bid Pricing:
      • Deals: Often in the $18 – $25 range, dependent on deal.
        • The PMPs are real-time bidding environments with a specified price floor as defined by the publisher. This is the minimum CPM bid required to enter the auction. If you are not achieving the desired scale, continue to increase bids.
      • Open Exchange: Set a minimum of $13.
    • Budget Multiplier (optional): This feature allows the user to specify a multiplier on the daily budget. For example, a 1.1 multiplier will allow the Campaign to adjust the daily budget up to 110% of it’s typical daily budget. The calculation is Budget Multiplier * Daily Budget = New Daily Spend.
    • Enable Foot Traffic Reporting (optional): Optionally, enable Foot Traffic Reporting which allows you to enter specific commercial addresses and track whether users that were served your ads visited those locations. This is available for Audio at a $4 CPM, add this additional cost to your bid CPM.
      • Select Foot traffic lookback period.
    • Budget Allocation Weight: Establish the budget allocation weight for each Line that sits underneath the Campaign.
      • If ‘Manage Budgets’ is selected on the campaign, the total budget will be the dollar amount or impression number entered at the campaign level. The budget for each individual line item can be set as a weight. The total campaign budget will be allocated across associated line items according to the weights applied to each Line.
        • If ‘Manage Budgets’ is selected and ‘Auto Pace’ is also applied, the overall campaign budget will remain fluid between the associated line items. Each line item budget will be set as a ‘target’ allocation, but real allocations and daily budgets will shift according to real line pacing and available impressions.
      • If ‘Manage Budgets’ is not applied to the campaign, then each line item can have a fixed budget set as an impression or dollar amount. The budget type will match the budget type that is set on the campaign. Each line will pace according to the individual budget entered on the line as opposed to the over-arching campaign goal.
    • Line Frequency: Not recommended due to frequency capping utilizing IP addresses and can severely limit spend.
    • Targeting Options:
      • Deals: Individually select the Audio Deals that you would like to purchase inventory through, or in the ‘Deal List’ tab, add your own Custom Deal List to associated all Deals within that list to the Line.
      • Exchanges: Magnite (DV+), Triton
      • Geo Targeting: Allow or Block Zip Code, DMA, State, or Country
      • Site or App List: Recommended if buying through the open exchange.
      • Device Types: Select any or all ‘Personal Computer’, ‘Phone’, ‘Tablet’ depending on your strategy.
      • Privacy:
        • Serve to COPPA: If this box is checked inventory regulated “coppa” (Children’s Online Privacy Protection Act)) will be purchased.
        • Serve to DNT: If this box is checked users who have elected not to be tracked will be served to.
    • Additional Granular Targeting Options:
      • Channel, Network, Publisher, Genre, Series, and Title Targeting: Look through Deal’s sample bids to see what targetable information gets passed to precisely target the content your audience is interested in.
      • Multi Field: The multi-field option enables targeting across multiple fields simultaneously. If content matches any of the selected fields (genre, series, title, etc), ad will be shown to the viewer.
    • Creative: Associate the Creative that was uploaded under the Advertiser and meets the Audio Specs.
    • Audience Targeting: Apply Zip Code Targeting if desired. Run an Audience Research to identify your audience’s key characteristics and find lookalike zip codes that over index for your audiences key characteristics and target those zips.
    • Pixels: To track online conversions driven by an Audio Line, you can use an IP Conversion pixel. Read more here: Pixels

CTV Setup

Overview

CTV is a specific subset of OTT, defined as content streamed only on televisions that are connected to the internet via Smart TV apps, Game Consoles, and Set Top Boxes.

The following is an overview of the best practices for setting up a successful CTV campaign on the Pontiac platform:

  1. Run through Deals as opposed to the Open Exchange, as this will allow for premium, fraud free placements.
    • Deal access can be requested in the ‘Inventory’ tab, then associated to the Line under ‘Targeting’. Select Deals with ‘Inventory Types’ that are ‘CTV’ or ‘OTT/CTV’.
  2. To ensure the Line only serves through selected Deals, DO NOT associate any exchanges.
  3. Do not add frequency caps. Although Frequency Capping is available for CTV Lines, it is often inaccurate and will severely limit scale as many CTV publishers do not consistently pass device IDs and user IDs across platforms.
  4. Target ‘Instream’ Inventory by selecting ‘PreRoll’, ‘MidRoll’ and ‘PostRoll’ video playback types.
  5. Only use audience segments from Tru Optik, as these are IP based audiences. While these audiences are intended for CTV, they may still limit scale.

CTV Setup Using Deals

  1. Select from our Deals or Create or Select a Deal List:
    • The first step in setting up a successful CTV campaign is to select the PMPs or ‘Deals’ that the Line will target. Read more on Deal Inventory here: Open Exchange vs. Deal Inventory
    • For CTV Campaign and Lines, select Deals with the Inventory Type ‘CTV’ or ‘OTT/CTV’. As a best practice we recommend selecting and targeting every Deal that fits your campaign’s needs. There is no limit to the number of Deals that can be associated to the Campaign and Line and due to the premium nature of this inventory the auctions can be very competitive. Selecting many Deals will increase the ability of the Campaign and Line to scale. Additionally, for content that most closely mimics a linear TV experience, we recommend focusing on Deals with the formats ‘Live’ and ‘Long Form’ as this will display your ad either during live shows or full episodes. You can also select from pre-set ‘CTV’, ‘Long Form CTV’ and ‘CTV – Full Episode’ Deals lists or create your own custom Deal List that can easily be added to multiple Campaigns and Lines. In the ‘Inventory’ tab, request access to the Deals you would like to use. Deal access will be approved in 1-2 business days and from there the Deals can be associated with a Campaign or Line Item for targeting.
    • If you would like to upload your own Negotiated Deal, reach out through the Help Center to get the deal available on your seat. Once available, you can target your own Negotiated Deal as well.
  2. Upload Creative:
    • If you do not yet have an Advertiser created for this Campaign, first create the Advertiser. Then open the Advertiser and upload one or more Creatives that meet the OTT/CTV Specs, see here: Creative Specs
    • The Creative will need to pass the Creative Audit which may take up to 24 hours.
  3. Setup a Line Item:
    • Under the Advertiser, create a Campaign and then Line Item following these recommendations:
    • Inventory Type: In App
    • Start Date
    • End Date
    • Budget Type: Select Spend or Impressions.
    • Bid Type: Select Advanced Bid Controls and input a Default Bid Price and Max Bid for each Deal associated to the Campaign and Lines. Note that only the intersection of Campaign and Line Deals will be shown. Associate Deals to the Campaign and Line in the Targeting section at each level to set a custom bid for each selected Deal. When new Deals are added to the Line and a custom bid is not set, the bid price will default to the value set in the Default Bid Price field on the Line.
    • Bid Strategy: The PMPs are real-time bidding environments with a specified price floor as defined by the publisher. This is the minimum CPM bid required to enter the auction. These auctions can be very competitive and typically, PMPs will clear somewhere between 40-80% higher than the Deal Price Floor. Closing CPMs are on average in the $30-60 range, with the most premium inventory running between $60-100 CPMs. Closing CPMs will vary greatly according to the caliber of publishers and inventory selected, where the PMP falls in the publisher waterfall, the level of competition, the format (Live, Short Form etc), the time of year and more. In general, we recommend using the price floors for guidance and adding an additional 40-50% to start the bidding. If you are not achieving the desired scale, continue to increase bids.
    • Budget Multiplier: This feature allows the user to specify a multiplier on the daily budget. For example, a 1.1 multiplier will allow the Campaign to adjust the daily budget up to 110% of it’s typical daily budget. The calculation is Budget Multiplier * Daily Budget = New Daily Spend.
    • Enable Foot Traffic Reporting: Optionally, enable Foot Traffic Reporting which allows you to enter specific commercial addresses and track whether users that were served your ads visited those locations. This is available for CTV at a $4 CPM, add this additional cost to your bid CPM.
    • Budget Allocation Weight: Establish the budget allocation weight for each Line that sits underneath the Campaign.
    • Exchanges: Remove ALL Exchanges.
    • Deals: Select the CTV Deals that you would like to purchase inventory through, or in the ‘Deal List’ tab, add Pontiac Curated Deal Lists or your own Custom Deal List to associated all Deals within that list.
    • Geo Targeting: Zip Code, DMA, State, or Country
    • Device Types: Leave the Device Types set to ‘Connected TV’, ‘Connected Device’ and ‘Set Top Boxes’.
    • OLV: Select Video Playback types ‘PreRoll’, ‘MidRoll’, and ‘PostRoll’, recommended to include all three. Do NOT select ‘Outstream’.
    • Creative: Associate a Creative that meets the OTT/CTV Specs.
    • Audience Targeting: Associate Segments from Custom or ART Audiences if desired.
    • Pixels: To track online conversions driven by a CTV Line, you can use an IP Conversion pixel. Read more here: IP Conversion Pixels

CTV Setup Using Open Exchange

  1. Create an App List (Optional)
    • If you would like to run through the Open Exchange, it is highly recommended that you target an app list to specify the apps/channels where you would like the Line to run. For CTV, if you do not supply an app list, the Line will run may be able to run on TV apps that are not strictly for streaming TV content. For example, TV Weather apps.
    • To create a custom CTV app list, go to the ‘Inventory’ tab and enter the app domains you would like to target. For example, in the Custom App List box enter ‘com.slingtv.ctv.aetv.roku’ to target the Roku A&E app. You must then add the App List to the Line.
  2. Upload Creative
    • If you do not yet have an Advertiser created for this campaign, first create the Advertiser. Then open the Advertiser and upload one or more Creatives that meet the OTT/CTV Specs, see here: Pontiac CTV & OTT Specs
    • The Creative will need to pass the Creative Audit which may take up to 24 hours.
  3. Setup a Campaign and then your Line Item
    • Under the Advertiser, create a Campaign and then Line Item following these recommendations:
    • Inventory Type: In App
    • Frequency Caps: Frequency-capped CTV video campaigns can be more challenging to scale than desktop and mobile campaigns. For this reason, we recommend setting caps to 0.
    • Bid Strategy: Closing CPMs are typically in the $20-40 range. However, this will vary greatly according to the caliber of the publishers and inventory being targeted. We recommend starting with bids in this range, and if you are not achieving the desired scale, continue to increase bids.
    • Enable Foot Traffic Reporting: This is available for CTV at a $4 CPM, add this additional cost to your bid CPM.
    • Exchanges: Include the Exchanges through which you would like to purchase inventory. Under the ‘CTV/OTT’ Exchange category you will find the predominately CTV based Exchanges. It is recommended to select exchanges from this section.
    • Geo Targeting: Zip Code, DMA, State, or Country
    • App List: If you created an app list to target, associate this list to the Line as an ‘Allow’ list.
    • Device Types: Leave the Device Types set to ‘Connected TV’, ‘Connected Devices’ and ‘Set Top Boxes’.
    • OLV: Select Video Playback types ‘PreRoll’, ‘MidRoll’, and ‘PostRoll’, recommended to include all three. Do NOT select ‘Outstream’.
    • Video Size: Do not select a size.
    • Creative: Associate a Creative that meets the OTT/CTV Specs.
    • Audience Targeting: It is only recommended to use audiences from the providers TruAudience (Tru Optik), Lotame and Comscore. Associate the selected audience to the Advertiser, then to the Line Item under ‘Associate Segments’. Keep in mind that these audiences are intended for CTV, but they may still limit scale.
    • Pixels: To track online conversions driven by a CTV Line, you can use an IP Conversion pixel. Read more here: IP Conversion Pixels

OLV Setup

Video environment targeting can be found in the ‘OLV’ tab of the ‘Targeting’ section on both the Campaign and Line Item levels. Video campaigns are an effective strategy to create brand awareness and drive traffic to your site with high
CTRs.

Follow these steps to launch an Online Video (OLV) Campaigns:

  1. Select Device Types: Phone, Tablet, Personal Computer
  2. Select Exchanges: Microsoft, Index, Magnite (DV+), Freewheel
  3. Select Video Playback Type: Pre-Roll
  4. Lastly, select some or all of the OLV Deals that match your targeting goals.

For more details, refer to the below walkthrough.

OLV Setup:

  1. Select from our Deals or Create or Select a Deal List:
    • The first step in setting up a successful OLV campaign is to select the PMPs or ‘Deals’ that the Line will target.
    • Select them individually or create your own Deal List and target them on your Line.
    • For OLV Campaigns and Lines, select Deals with the Media Type ‘Online Video’. To look through all OLV deals, go to the Inventory tab > Deals > and search online video. As a best practice we recommend selecting and targeting every Deal that fits your campaign’s needs. There is no limit to the number of Deals that can be associated to the Campaign and Line. Selecting many Deals will increase the ability of the Campaign and Line to scale.
    • If you would like to upload your own Negotiated Deal, reach out through the Help Center to get the deal available on your seat. Once available, you can target your own Negotiated Deal as well.
  2. Upload Creative:
    • If you do not yet have an Advertiser created for this Campaign, first create the Advertiser. Then open the Advertiser and upload one or more Creatives that meet the Video Specs, see here: Creative Specs
    • The Creative will need to pass the Creative Audit which may take up to 24 hours.
  3. Setup a Campaign:
    • The Campaign is used to organize a group of strategies for a set period of time under a single budget. All Campaigns must have at least 1 Line Item created underneath them, or they will not deliver impressions. The Campaign object can control the budget of associated Lines, but it does not execute the Campaign spend.
    • Targeting: The Targeting and Audience sections of the Campaign can be used as an additional filter for all Lines associated. It is recommended to use these sections, only if the targeting parameters apply to ALL Lines. For example, if all of your Lines are targeting the same Geos, these can be applied in the Campaign Targeting section instead of each individual Line. Note that an impression must meet ALL conditions for the targeting applied to both the Campaign and the Line to be eligible.
      • If using Deals, note that only the intersection of Campaign and Line Deals will be shown. Associate Deals to the Campaign and Line in the Targeting section at each level to set a custom bid for each selected Deal.
  4. Setup a Line Item:
    • Under the Advertiser and Campaign, create your Line Item following these recommendations:
    • Inventory Type: Select Combined
    • Start Date
    • End Date
    • Budget Type: Select Spend or Impressions.
    • Bid Type:
      • Deals: Select Advanced Bid Controls and input a Default Bid Price and Max Bid for each Deal associated to the Campaign and Lines. As mentioned above, only the intersection of Campaign and Line Deals will be shown. Associate Deals to the Campaign and Line in the Targeting section at each level to set a custom bid for each selected Deal. When new Deals are added to the Line and a custom bid is not set, the bid price will default to the value set in the Default Bid Price field on the Line.
      • Open Exchange: Basic Bid or Bid at Floor Price
    • Bid Pricing:
      • Deals: Bids vary for video inventory and deal, but we recommend a bid structure of at least an $6-$8 base bid.
        • The PMPs are real-time bidding environments with a specified price floor as defined by the publisher. This is the minimum CPM bid required to enter the auction. If you are not achieving the desired scale, continue to increase bids.
      • Open Exchange: We recommend a bid minimum of at least $6-$8.
    • Budget Multiplier (optional): This feature allows the user to specify a multiplier on the daily budget. For example, a 1.1 multiplier will allow the Campaign to adjust the daily budget up to 110% of it’s typical daily budget. The calculation is Budget Multiplier * Daily Budget = New Daily Spend.
    • Enable Foot Traffic Reporting (optional): Optionally, enable Foot Traffic Reporting which allows you to enter specific commercial addresses and track whether users that were served your ads visited those locations. This is available for Video at a $4 CPM, add this additional cost to your bid CPM.
      • Select Foot traffic lookback period.
    • Budget Allocation Weight: Establish the budget allocation weight for each Line that sits underneath the Campaign.
      • If ‘Manage Budgets’ is selected on the campaign, the total budget will be the dollar amount or impression number entered at the campaign level. The budget for each individual line item can be set as a weight. The total campaign budget will be allocated across associated line items according to the weights applied to each Line.
        • If ‘Manage Budgets’ is selected and ‘Auto Pace’ is also applied, the overall campaign budget will remain fluid between the associated line items. Each line item budget will be set as a ‘target’ allocation, but real allocations and daily budgets will shift according to real line pacing and available impressions.
      • If ‘Manage Budgets’ is not applied to the campaign, then each line item can have a fixed budget set as an impression or dollar amount. The budget type will match the budget type that is set on the campaign. Each line will pace according to the individual budget entered on the line as opposed to the over-arching campaign goal.
    • Line Frequency: Not recommended due to frequency capping utilizing IP addresses and can severely limit spend.
    • Targeting Options:
      • Deals: Individually select the Online Video (OLV) Deals that you would like to purchase inventory through, or in the ‘Deal List’ tab, add your own Custom Deal List to associated all Deals within that list to the Line.
      • Exchanges: Freewheel, Index, Magnite (DV +), Microsoft
      • Geo Targeting: Allow or Block Zip Code, DMA, State, or Country
      • OLV:
        • Video Playback Types: Recommend selecting PreRoll, but can select MidRoll, and Outsream depending on campaign goals as well.
        • Player Size: Select all Large, Medium, Small.
        • Playback Method: Select playback methods if desired.
      • Livestream:
        • Checking the livestream box will filter out any on-demand (VOD) inventory to target only impressions within content being live-streamed. Live content typically includes sports games, news, coverage of live events etc.
        • Not all publishers and streaming platforms contain live content, it is recommended to run an Inventory Availability report to verify if live content is available prior to applying this targeting.
      • Site or App List: Recommended if buying through the open exchange.
      • Device Types: Select any or all ‘Personal Computer’, ‘Phone’, ‘Tablet’ depending on your strategy.
      • Privacy:
        • Serve to COPPA: If this box is checked inventory regulated “coppa” (Children’s Online Privacy Protection Act)) will be purchased.
        • Serve to DNT: If this box is checked users who have elected not to be tracked will be served to.
    • Additional Granular Targeting Options:
      • Channel, Network, Publisher, Genre, Series, and Title Targeting: Look through Deal’s sample bids to see what targetable information gets passed to precisely target the content your audience is interested in.
      • Multi Field: The multi-field option enables targeting across multiple fields simultaneously. If content matches any of the selected fields (genre, series, title, etc), ad will be shown to the viewer.
    • Creative: Associate the Creative that was uploaded under the Advertiser and meets the Video Specs.
    • Audience Targeting: Associate Segments from Custom, Contextual, or ART Audiences if desired but can limit the campaign’s ability to serve. Add audience segment associated CPMs to bidding.
    • Pixels: To track online conversions driven by an OLV Line, you can use an IP Conversion pixel. Read more here: Pixels

Once completed, your OLV campaign should be properly configured and ready to run.

OTT Setup

OTT is defined here as TV content delivered via an internet connection that is streamed on Mobile, Desktop, and Tablets ONLY.

The following is an overview of the best practices for setting up a successful OTT campaign on the platform:

  1. Run through Deals as opposed to the Open Exchange, as this will allow for premium, fraud free placements. Deal access can be requested in the ‘Inventory’ tab, then associated to the Line under ‘Targeting’. To ensure the Line only serves through selected Deals, DO NOT ASSOCIATE ANY EXCHANGES.
  2. Do not add frequency caps. Although Frequency Capping is available for OTT lines, it is often inaccurate and will severely limit scale as many OTT publishers do not consistently pass device IDs and user IDs across platforms.
  3. Target ‘Instream’ Inventory by selecting ‘PreRoll’, ‘MidRoll’ and ‘PostRoll’ video playback types. Choose according to your Campaign goals.
  4. It is only recommended to use audiences from the providers TruAudience (Tru Optik), Lotame and Comscore. While these audiences are intended for OTT, they may still limit scale.

OTT Setup using Deals

  1. Selecting Deals for an OTT Campaign
  2. Upload Creative
    • If you do not yet have an Advertiser created for this campaign, first create the Advertiser. Then open the Advertiser and upload one or more Creatives that meet the OTT/CTV Specs, see here: Pontiac CTV & OTT Specs
    • The Creative will need to pass the Creative Audit which may take up to 24 hours.
  3. Set up a Campaign
    • Under the Advertiser, create a Campaign configured depending on your strategy.
  4. Set up a Line Item
    • Under the Advertiser and Campaign, create a Line Item following these recommendations:
    • Inventory Type: Combined
    • Frequency Caps: 
      • The best setting depends on your campaign goals and the types of devices you’re targeting.
      • However, for OTT campaigns, frequency capping is less reliable due to limited user/device identifiers.
      • Because this can limit scale and cause delivery issues, we recommend setting frequency caps to 0 (i.e., no cap) for OTT campaigns to allow for better pacing and reach.
    • Bid Strategy: The PMPs are real-time bidding environments with a specified price floor as defined by the publisher. This is the minimum CPM bid required to enter the auction. These auctions can be very competitive and typically PMPs will clear somewhere between 40-80% higher than the Deal Price Floor. Closing CPMs are on average in the $20-40 range. However, this will vary greatly according to the caliber of publishers and inventory selected, where the PMP falls in the publisher waterfall, the level of competition, the format (Live, Short Form etc), the time of year and more. In general, we recommend using the price floors for guidance and adding an additional 40-50% to start the bidding. If you are not achieving the desired scale, continue to increase bids.
    • Foot Traffic Attribution: This is available for OTT at a $4 CPM, add this additional cost to your bid CPM.
    • Exchanges: Remove ALL Exchanges
    • Deals: Select Deals with the ‘OTT’ or ‘OTT/CTV’ Inventory type that meet your needs.
    • Geo Targeting: Zip Code, DMA, State, or Country
    • Device Types: Select ‘Mobile Phones’, ‘Tablets’, ‘Desktops & Laptops’
    • Video Playback: Select from ‘PreRoll’, ‘MidRoll’,and ‘PostRoll’, recommended to include all three. Do NOT select ‘Outstream’.
    • Video Size: Do not select a size.
    • Creative: Associate a Creative that meets the OTT/CTV Specs.
    • Audience Targeting: It is only recommended to use audiences from the providers TruAudience (Tru Optik), Lotame and Comscore. These can be found by filtering by ‘Provider’ in the Audience tab. Associate the selected audience to the Advertiser, then to the Line Item under ‘Associate Segments’. Keep in mind that these audiences are intended for OTT, but they may still limit scale.
    • Pixel: To track online conversions driven by an OTT Line, you can associate an IP Conversion pixel to the Campaign or Line. Read more here: Pixels

OTT Setup Using Open Exchange

  1. Create an App List (Optional)
    • If you would like to run through the Open Exchange, it is highly recommended that you target an App List to specify the apps/channels where you would like the Line to run. For OTT, if you do not supply an app list, the Line will run on ANY mobile/desktop application and will not be restricted to streaming TV content. For example, Mobile Games, Weather apps, News apps etc.
    • To create a custom OTT app list, go to the ‘Inventory’ tab and enter the app domains you would like to target. For example, in the Custom App List box enter ‘571711580’ to target the Apple A&E app. You must then add the App List to the Line.
  2. Upload Creative
    • If you do not yet have an Advertiser created for this campaign, first create the Advertiser. Then open the Advertiser and upload one or more Creatives that meet the OTT/CTV Specs, see here: Creative Specs
    • The Creative will need to pass the Creative Audit which may take up to 24 hours.
  3. Set up Line Item
    • Under the Advertiser, create a Line Item following these recommendations:
    • Inventory Type: OTT
    • Frequency Caps: Because device IDs and user IDs are not always available, frequency-capped CTV video campaigns can be more challenging to scale than desktop and mobile campaigns. For this reason, we recommend setting caps to 0.
    • Bid Strategy: Closing CPMs are typically in the $15-25 range. However, this will vary greatly according to the caliber of the publishers and inventory being targeted. We recommend starting with bids in this range, and if you are not achieving the desired scale, continue to increase bids.
    • Foot Traffic Reporting: This is available for OTT at a $4 CPM, add this additional cost to your bid CPM.
    • Exchanges: Include the Exchanges through which you would like to purchase inventory.
    • App List: If you created an app list to target, associate this list to the Line as an ‘Allow’ list.
    • Geo Targeting: Zip Code, DMA, State, or Country
    • Device Types: Select ‘Mobile Phones’, ‘Tablets’, ‘Desktops & Laptops’
    • Video Playback: Select from ‘PreRoll’, ‘MidRoll’,and ‘PostRoll’, recommended to include all three. Do NOT select ‘Outstream’.
    • Video Size: Do not select a size.
    • Creative: Associate a Creative that meets the OTT/CTV Specs.
    • Audience Targeting: It is only recommended to use audiences from the providers TruAudience (Tru Optik), Lotame and Comscore. These can be found by filtering by ‘Provider’ in the Audience tab. Associate the selected audience to the Advertiser, then to the Line Item under ‘Associate Segments’. Keep in mind that these audiences are intended for OTT, but they may still limit scale.
    • Pixel: To track online conversions driven by a OTT Line, you can use an IP Conversion pixel. Read more here: Pixels

Campaign Setup

To create a new Campaign, follow these steps:

  1. Go to the selected Advertiser where you want to create the new Campaign.
  2. Navigate to the Campaigns dropdown section within the Advertiser’s dashboard.
  3. Select the ‘New Campaign’ button to begin the creation process.
  4. Give the Campaign a name: Enter a unique name for your new Campaign to identify it easily.
  5. Code: Optional and for reporting purposes.
  6. Active Status: The ‘Active’ box is automatically checked, but uncheck it if you want to create an Inactive Campaign.
  7. Select Start and End Dates for your Campaign.
  8. Choose between ‘Impressions’ or ‘Spend’ for your Budget Type.
  9. Set Budget based on your selected Budget Type, enter the total budget for your Campaign.
  10. Set a Daily Budget Cap: This is an optional field. If ‘Managed Dayparts’ is checked and the pacing time zone is set at the Campaign level, this time zone will be used to define the ‘day’ and apply the cap. If the pacing time zone is controlled by the Lines, the seat time zone will be used. When the daily budget cap is reached, all Lines under the Campaign will stop bidding, regardless of Line budget and pacing. It’s not recommended to enable catch-up pacing if the daily budget cap is set, as this may cause erratic behavior.
  11. Manage Budgets: This box is automatically checked. When selected, all Lines under this Campaign will be modified to match the Start Date, End Date, and Budget Type of the Campaign. Budgets must be allocated below by weights. Uncheck if you do not want to modify the Lines’ budgets.
  12. Auto Pace: Select this option if you want the system to automatically pace your Campaign.
  13. Manage Creatives: Select this option to associate and mange Creatives at the Campaign level.
  14. Manage Dayparts: This option allows you to manage pacing and dayparts at the Campaign level.
  15. Manage Pixels: This allows you to associate pixels to the Campaign for tracking purposes.
  16. Programmatic Guaranteed: Enabling this will erase any targeting or settings previously configured. Targeting for Programmatic Guaranteed Campaigns must be configured by the publisher on the deal. The budget and flight date fields on the Campaign and associated Line Items are for monitoring and pacing purposes only; the publisher controls flight and delivery.
  17. Enable Flights: This option allows you to add flight dates for the Campaign. You can input a start date, end date, budget, and define whether rollover budgets will be used. If rollover is selected, you can define the rollover type: either ‘even’ or ‘next flight’.
  18. Pacing Timezone: Select the desired seat time zone for pacing purposes.
  19. Enable Campaign Frequency: This option sets a frequency cap for your Campaign, determining how often an ad is shown to the same individual user within a specified time frame. You can set the recency, which controls the minimum amount of time between ads shown to the same user.

Continue to the Targeting Section.

Campaign Targeting

The Targeting & Audience sections of the campaign can be used as an additional filter for all line items associated. It is recommended to use these sections, only if the targeting parameters apply to ALL line items. For example, if all of your lines are using the same zip codes, these can be applied in the campaign targeting section instead of opening each individual line and entering them there. This is an extra layer of filtering applied to the line items under the campaign and an impression must meet all conditions for the targeting applied to both the line and campaign to be eligible.

The Campaign Targeting section is designed to enables buyers to control what they buy through the following:

  • Deals
  • Exchanges
  • Geo
  • Zip
  • OLV
  • Livestream
  • Site Lists
  • App Lists
  • Deal Lists
  • Device Type
  • Channel
  • Network
  • Publisher
  • Genre
  • Series
  • Title
  • Multi Field
  • Privacy

See below for more details for each targeting section.

Deals

  • Public Deals: Pontiac provides pre-negotiated CTV, OTT, OLV and Audio Deals through a wide variety of publishers in all content categories, available directly in the platform. Click the dropdown to see the full list of available public deals.
  • Negotiated Deals: Click the dropdown to see your Seat’s Negotiated Deals. Reach out to the Pontiac Help Center if the deal you are looking for does not appear here.

For more information and best practices, see the following documentation: How to Setup CTV with Deals

Exchanges

Select the exchanges that you wish to buy media through. These are inventory sources that your ad will run through (also known as Supply Side Platforms). You can select as many or as few exchanges as you would like.

For more information and best practices, see the following documentation: How to Setup CTV with Exchanges

Geo

  • Country
  • Regions
  • DMAs

Select Countries, Regions, and DMAs for where your Campaign will target. Below are the key points to setting up Geo targeting:

  • Block List vs Allow List: Geo targeting allows advertisers to control where their ads appear using two different approaches: Allow Lists and Block Lists.
    • Allow List: An allow list is a list of specific geographic locations where ads are allowed to be shown. If an advertiser only wants their Campaign to run in a particular set of locations (e.g., Countries, Regions, or DMAs), they would use an allow list.
    • Block List: A block list is a list of geographic locations where ads are not allowed to be shown. If an advertiser wants to target a broad region but exclude specific areas, they would use a block list.
  • Country Selection: At least one Country must be selected to begin targeting. Once a country is chosen, you can further refine your targeting by adding secondary geographic layers such as Regions, Designated Marketing Areas (DMAs), or Cities. Note that Regions refer to states, provinces, or municipalities.
  • Targeting Funnel: Geo targeting works like a funnel, where the most granular targeting condition must ALWAYS be met for an impression to be served. For instance, if you select a zip code in Miami, along with the Miami DMA and United States as the country, your campaign will only serve in that specific zip code since it’s the most granular level of targeting.

Each layer of Geo targeting must coincide with the previous layers. If there are conflicts, such as selecting the United States, a New York City DMA, and a Florida zip code, the Campaign will NOT be able to serve because the DMA and Zip Code are geographically inconsistent.

  • Available DMAs: The following countries support DMAs for targeting.
    • Aland Islands
    • Australia
    • Canada
    • China (Diji Shi cities)
    • Finland
    • France (Departments)
    • Germany (German Nielsen Metro Codes)
    • Korea, Republic of (Si/Gun/Gu)
    • New Zealand
    • Norway
    • Russian Federation (Federal Districts)
    • United Kingdom (ITV Regions)
    • United States (DMAs)

Zip Codes

You can target specific zip codes in the United States or other countries through their regional postal code system. By targeting a set of zip codes, a client’s Campaign ads will only serve in the most relevant areas. These zip codes can be created in either the ‘Audiences’ tab through the Custom Audience Zips Type or in the Campaign or Line Item targeting menu.

To create a list of zip codes in the Line Item targeting menu, follow the below steps:

  1. Select the Country: From the dropdown menu, choose the country you want to target.
  2. Enter Zip Codes: Paste the zip codes you wish to target into the textbox, separated by commas.
  3. Add a Country: To add a country to the dropdown menu, contact your Account Manager via email

Tip for Better Scale:

  • Expand Zip Targets: If your zip code targeting isn’t scaling effectively, use the ‘Expand Zip Targets’ feature. In the Targeting menu, open the zip code tab, enter a radius in meters, and select ‘Get Zips’. This will find zip codes within this radius from the center point of the zip code’s entered. A window will open showing you the list of zip codes found within this radius. Select ‘Add Zips’ to add the new zip codes to the targeting on the Campaign or Line Item.

OLV

Video environment targeting can be found in the ‘OLV’ tab of the ‘Targeting’ section on both the Campaign and Line Item levels. Follow these steps to launch an Online Video (OLV) Campaign using curated Deals:

  1. Select Device Types: Phone, Tablet, Personal Computer
  2. Select Exchanges: Microsoft, Index, Magnite (DV+)
  3. Select Video Playback Type: Pre-Roll
  4. Lastly, select some or all of the OLV Deals that match your targeting goals.

Once completed, your OLV campaign should be properly configured and ready to run.

Playback Type:

  • PreRoll: An instream placement where ad plays before streaming video content.
  • MidRoll: An instream placement where ad plays during streaming video content.
  • PostRoll: An instream placement where ad plays after streaming video content.
  • Outstream: An outstream video is placed in non-video environments among other types of content, ie. web article or mobile game.

Player Size:

  • Large: Minimum width of 640 pixels
  • Medium: Minimum width of 320 pixels, maximum width of 639 pixels
  • Small: Maximum width of 319 pixels

Video Playback Method:

  • Autoplay with Sound On
  • Autoplay with Sound Off by Default
  • Click to Play
  • Mouse-Over

Livestream

As noted in the figure above, checking the livestream box will filter out any on-demand (VOD) inventory to target only impressions within content being live-streamed. Live content typically includes sports games, news, coverage of live events, etc. Not all publishers and streaming platforms contain live content, so it is recommended to run an Inventory Availability report to verify if live content is available prior to applying this targeting feature.

Site Lists

If no site list is attached to your Campaign, domain targeting will be open by default.

  • Create Custom Lists:
    • Navigate to the ‘Inventory’ tab.
    • Select ‘New Site List’ or ‘New App List’ or ‘New Deal List’.
    • Once a list is saved, it will automatically appear under the ‘Site Lists’ or ‘App Lists’ or ‘Deal Lists’ section in the ‘Targeting’ menu of the Campaign.
  • Premade Lists:
    • Pontiac also provides premade site lists and app lists for various categories that you can choose from. See the full list and definitions:
      • Arts and Performance –  Sites of various branches of creative activity, such as painting, music, literature, and dance.
      • Auto – Sites in the automotive industry or sites for people interested in auto.
      • Beauty and Fitness – Sites for inner and outer beauty and health.
      • Books and Literature – Sites for book/literature lovers.
      • Business and Industry – Sites for business minded people.
      • Finance – Sites for financial information, trends, and advice.
      • Food and Drink – Sites for foodies, recipes, and restaurants.
      • Gaming – Sites to play entertaining games on.
      • Health – Sites for fitness, general health, and health trends.
      • Hobbies and Interests – Sites for people who interested in popular extracurricular activities.
      • Home and Garden – Sites for home décor, home maintenance, and sites for outdoor gardening.
      • Internet and Telecom – Includes mostly tech sites and sites for people interested in tech, internet, and telcom.
      • Job and Education – Sites for people who are looking for new jobs or want to further their education.
      • Law and Government – Sites for legal advice or for government information.
      • News – Includes major national news sites.
      • Online Communities – Sites for communities whose members interact with each other primarily via the Internet. Members of the community usually share common interests.
      • People and Society – Includes world culture and pop culture sites.
      • Performance – High performing sites: Premium inventory and High CTRs.
      • Pets and Animals – Sites for pet lovers, pet information, animal lovers, and animal information.
      • Real Estate – Sites for rentals, house listings, and people interested in real estate/market.
      • Reference – Sites for people who are looking for further information. Some sample sites from this list are dictonary.com, usingenglish.com, and howstuffworks.com.
      • Science – Sites for scientists or people interested in science or doing scientific research/experiments.
      • Shopping – Sites for clothing stores, fashion, and fashion trends.
      • Sports – Sites on information on national sport games and sport news.
      • Travel – Sites for vacations and travel tips.
      • World Localities – Sites for local and world news.
  • Allow List vs. Block List:
    • Allow List (Target): Use this to target specific sites or apps.
    • Block List (Anti-target): Use this to avoid specific sites or apps.
  • How to Associate Lists:
    • Go to ‘Edit Targeting’ within your Campaign.
    • In the ‘Sites Lists’ or ‘App Lists’ or ‘Deal Lists’ tab, select the ‘Allow List’ or ‘Block List’ bubble, depending on your targeting needs.
    • Click the green plus sign next to the list you want to target or avoid.
    • The associated lists will appear on the right side of the screen.
    • Click ‘Save’ and the list targeting will be applied.

Note, when creating a new Site List you must paste each website on a new line. The URL should include the top-level domain, second-level domain, and subdomains if applicable. URLs should not include the scheme or subdirectories.

App Lists

Follow the directions under the above Site Lists to create and associate App Lists. When creating a new App List, please use the following format on new lines for each app.

  • Line Format: App name, OS ID
  • Line Example: com.king.candycrushsaga, 2

The following are the definitions of the default Pontiac App Lists:

  • Auto – Apps for car shopping & reviews.
  • Business & Finance – Apps for business news, finance news, stocks, trading, budgeting tools, currency converters, and crypto.
  • Entertainment – Apps for literature, cinema review, pop culture, and celebrity news & trends.
  • Fitness & Health – Apps for workout plans, fitness guides, meal planning, calorie counters, and step trackers.
  • Food – Apps for food delivery, recipes, cookbooks, and nutrition.
  • Games – Apps for trivia, word search, puzzles, poker & card games, chess, and sudoku.
  • Lifestyle & Shopping – Apps for style, fashion, shopping, and home & garden.
  • Music – Apps for radio, music downloaders, and instruments.
  • News – Apps for national & local news.
  • OTT/CTV – Apps for premium streaming TV for OTT and CTV.
  • Premium – Apps for tier 1 publishers.
  • Sports – Apps for sports news and scores & streaming.
  • Tools & Reference – Apps for weather, calculators, dictionaries, translators, and maps.
  • Travel – Apps for hotels, flights, and travel guides.

Deal Lists

Follow the directions under the above Site Lists to create and associate Deal Lists.

When creating a new Deal List, all available deals will be shown on the left hand side. To add them to your new Deal List, just click the green plus symbol. Press the red minus symbol to remove the deal.

When adding a Deal List to targeting, click the green symbol to add the Deal List and press the red minus symbol to remove the Deal List.

Device Types

Target based on the following Device Types:

  • Personal Computer
  • Connected TV (CTV)
  • Phone:
  • Tablet
  • Connected Device
  • Set Top Box

Channel

To Target specific Channels, enter each value on a separate line and follow the following formatting:

  • Line Format: Channel
  • Line Example: tlc

Note that you can Require Channel and create a Channel Allow List or Block List.

Network

To Target specific Networks, enter each value on a separate line and follow the following formatting:

  • Line Format: Network
  • Line Example: discovery

Note that you can Require Network and create a Network Allow List or Block List.

Publisher

To Target specific Publisher, enter each value on a separate line and follow the following formatting:

  • Line Format: Publisher
  • Line Example: roku

Note that you can Require Publisher and create a Publisher Allow List or Block List.

Genre

To Target specific Genres, enter each value on a separate line and follow the following formatting:

  • Line Format: Genre
  • Line Example:
    • sitcom
    • comedy
    • family

Note that you can Require Genre and create a Genre Allow List or Block List.

Series

To Target specific Series, enter each value on a separate line and follow the following formatting:

  • Line Format: Series
  • Line Example: 9e546169b8652754ea43f33d8618135e

Note that you can Require Series and create a Series Allow List or Block List.

Title

To Target specific Titles, enter each value on a separate line and follow the following formatting:

  • Line Format: Title
  • Line Example: epg

Note that you can Require Title and create a Title Allow List or Block List.

Multi Field

The Multi Field option enables targeting across multiple fields simultaneously. If content matches any of the selected fields (genre, series, title, etc.), the add will be shown to the viewer.

  • Line Format: Content
  • Line Example:
    • roku
    • sitcom
    • comedy
    • family
    • epg

Note that you can create a Multi Field Allow List or Block List.

Privacy

As noted in the image above, if either of the following options are selected, targeting by any persistent identifiers (e.g., cookies, IDFAs, Google ad IDs, fingerprints), precise geolocation, full IP addresses or full referrer URLs is prohibited. This data will be stripped from the bid request before filtering is applied. In addition, IP address or IFAs cannot be passed back to clients or passed on through pixel/creative macros.

  • Serve to COPPA: If this box is checked inventory regulated “COPPA” ( Children’s Online Privacy Protection Act) will be purchased.
  • Serve to DNT: If this box is checked users who have elected not to be tracked will be served to.

Campaign Audiences

Associate Audience Segments to the Campaign of your choosing through Custom Audiences, Contextual Audiences, or ART Audiences.

Custom Audiences

To create a Custom Audience, go to the ‘Audiences’ tab and select ‘New Custom Audience’. Give the Audience a name and select the type of Audience from the dropdown. Here is a list of Types available and the proper line formatting:

  • IP Ranges
    • Line Format: [IP] or [Start IP],[End IP]
    • Line Example: 63.148.81.24 or 234.123.0.13,234.123.10.15
  • Zips
    • Line Format: [Zip Code],[Country Code]
    • Line Example: 03102,US
    • Note that if the country code is omitted the US is used by default.
  • IFA
    • Line Format: [Device IFA]
    • Line Example: 735612e1-d4b9-40ec-83da-9ea0d3c5ceb3
  • Hashed IPs
    • Line Format: [IP Hash]
    • Line Example: 225f334d5db5e4c824d49cd7b03fc73ae21d1c715573a7c1a86abb7a11a80364
  • Full URL
    • Line format: [Full URL]
    • Example: www.viki.com/videos/1153464v
    • Note that the URL should not include the scheme.

Enter the Audience data according to the indicated format. These Audiences will automatically be available to associate to any Campaign.

Important things to note:

  • Each seat can have a maximum of 50 updatable custom audiences at a time.
  • These audiences can also only be updated 50 times per day.
  • Custom Audiences expire after 180 days. If a segment appears in gray and cannot be associated, it is either expired or cannot be used for the selected creative or inventory type.

To associate Custom Audience Segments to a Campaign:

  1. Navigate to the ‘Audiences’ section.
  2. Click the ‘Associate Segments’ button. The segment selection window will appear.
  3. Open the ‘Custom Audiences’ dropdown.
  4. Click ‘Add New Group’ on the right hand side and drag and drop the Custom Audience name to the right box.
  5. Choose to include or exclude the segment.
  6. Select which Boolean Logic to follow: Boolean Logic

Contextual Audiences

Contextual AI is an AI-based, custom targeting solution that performs deep content analysis to find the best contextual placements for your ads. The Contextual AI will use the URLs or Text entered in the Audience Input section to build a lookalike model and return a list of the most contextually relevant URLs for targeting.

To create a Custom Contextual Audience, go to the ‘Audiences’ tab and select ‘New Contextual Audience’. Give the Audience a name and select one of the Input Types:

  • URLs: Enter source sites below that represent your brand’s target content, this should be the Full URL including the scheme, subdomains, and all subdirectories. Sites should be text rich and not behind a paywall. Enter each URL on a new line.
  • Text: Enter a descriptive paragraph of text about the topic of interest to build a list of contextually relevant URLs for targeting. Text should have a minimum of 50 words and maximum of 500.

Associate a Contextual Audience Segment to your Campaign by following these steps:

  1. Navigate to the ‘Audiences’ section.
  2. Click the ‘Associate Segments‘ button. The segment selection window will appear.
  3. Open the ‘Contextual Audience‘ dropdown to browse over 300 AI segments curated by Pontiac categorized by IAB standards.
    • Note, these IAB Category segments cannot be edited and they are already available for use across all of your Advertisers at a $0.25 CPM.
    • To set bids, we recommend adding the average cost of all associated segments to your desired bids for the media.
  4. To add a Custom Contextual Audience Segment, scroll to the bottom, select ‘Custom‘, and find the segment name.
  5. Click ‘Add New Group’ on the right hand side and drag and drop the Custom Contextual Audience name to the right box.
  6. Choose to include or exclude the segment.
  7. Select which Boolean Logic to follow: Boolean Logic

Note: Avoid layering this segment with additional inventory or audience targeting, as it may limit Campaign scale. For more information about Contextual AI, continue to the following documentation page: Contextual AI

ART Audiences

The first step to create an ART audience is to build out an ART report in the ‘ART’ section of the platform under ‘Audience Research’ or ‘Audience Discovery’. Create a lookalike model from an existing audience or build a new audience according to desired demographics or interests.

Build an ART Report:

To create an ART audience, first generate an ART report in the ‘ART’ section under Audience Research or Audience Discovery.

  1. Audience Research Audiences:
    • Select an existing audience to source key demo & interest data to build custom lookalike models. The existing audience data can be pulled from a Pontiac IP Conversion Pixel placed on the Advertiser’s website, or select key geos to build a lookalike model from the demographics & interests of the selected area.
  2. Audience Discovery Audiences:
    • Select key demo & interest categories to define, locate & build your brand’s ideal target audience. Create the ‘ideal’ user profile for your brand, then locate key target markets to reach this demographic.

Note that on the ART Report, the field ‘Auto Refresh’ will determine the cadence at which the report data will refresh. Interest & Inventory data are updated every 30 days and new data may change report results. If a report is set to auto refresh and the matched zip codes in the results of the report are updated, this will automatically update any published audiences associated to the report.

Publish the ART Audience

Once you’ve created an Audience Research or Audience Discovery report, you can publish it as a custom audience for cookieless targeting across Pontiac Campaigns.

  1. Open the ART report and select the ‘Publish Audience’ button.
  2. Select the threshold for matched zip codes, choosing from:
    • All results
    • Top 10%
    • Top 20%
    • Top 50%
  3. Give the Audience a name.
  4. Click the ‘Save’ button.

To add an ART audience to a Campaign:

  1. Navigate to the ‘Audiences’ section and click ‘Associate Segments’.
  2. On the window popup, select the ‘ART Audiences’ dropdown and find your Custom Audiences to target.
  3. Click ‘Add New Group’ on the right hand side and drag and drop the ART Audience name to the right box.
  4. Choose to include or exclude the segment.
  5. Select which Boolean Logic to follow: Boolean Logic

To learn more, see the following documentation: ART Documentation

Continue to the following sections if enabled in the Campaign Setup: Creatives, Pacing & Dayparts, Pixels, Flights, and Frequency & Recency. If these sections are not enabled, proceed directly to setting up Line Items under your Campaign.

Campaign Creatives

On the Campaign Level, users can Associate Creatives. Note that Creatives must be uploaded and edited on the Advertiser Level. For more information see the following documentation: Creatives

Campaign Pixels

On the Campaign Level, users can Associate Pixels. Note that Pixels must be created and edited on the Advertiser Level. For more information see the following documentation: Pixels

To Associate a Pixel to a Campaign:

  1. Navigate to the ‘Pixel’ section of the Campaign.
  2. Click ‘Associate Pixel’.
  3. The above pop-up window will appear, allowing you to add pixels to the Campaign.
    • Click the green plus sign to add pixels to the Campaign.
    • Click the red minus sign to remove pixels from the Campaign.

Campaign Pacing & Dayparts

If ‘Mange Dayparts’ is enabled on the Campaign Setup, you can configure the following settings:

  • Daily Pacing Type:
    • Even: Spends both the daily and lifetime budgets as evenly as possible.
    • ASAP: Spends the daily budget as quickly as possible and will spend the lifetime budget evenly.
    • Primetime: Allocates the daily budget based on weighted ‘prime’ times of day, which is based off of the US Bureau of Labor Statistics analysis.
    • Custom: Customize pacing by selecting weights for specific hours, days, and hours per day.
      • Enable ‘Apply curve to all days’ for custom weights to apply across all days.
      • If disabled, set custom weights for each hour of each day individually.
  • Catch-up ASAP: Opt in or out to allow unspent budget to catch up quickly. This will override the daily budget and daily pacing type selected to spend as quickly as possible until the Campaign or Line reaches 100% pacing. Once the Campaign or Line has caught up on any underspent budget, it will return to the selected daily pacing model.
  • Daypart in User Time Zone: If applied, dayparts will filter impressions according to the user’s timezone. If unchecked, dayparts will filter impressions according to the pacing timezone selected.

Campaign Flights

If the ‘Enable Flights’ feature is checked in the Campaign Setup, the Flights section will become available for the Campaign.

To add a Flight to a Campaign:

  1. Click ‘Add Flight’.
  2. Select a Start Date.
    • Note that must be on or after the Campaign’s Start Date.
  3. Select an End Date.
    • Note that must be on or before the Campaign’s End Date.
  4. The Budget Type is automatically inherited from the campaign’s settings.
  5. Set the Flight Budget:
    • If the Budget Type is Spend, enter the dollar amount.
    • If the Budget Type is Impressions (Imps), enter the number of impressions.
  6. Check Rollover Budgets to select a Rollover Budget Type:
    • Even: Distributes unused budget evenly across remaining flights.
    • Next Flight: Rolls unused budget into the next scheduled flight.

For more information about the Flights tab, see the Campaigns Flight Tab documentation.

Campaign Frequency & Recency

If the ‘Enable Campaign Frequency’ feature is checked in the Campaign Setup, the Frequency & Recency section will become available for the Campaign.

In the Frequency & Recency section users can configure the following settings:

  • Campaign Frequency: Sets a frequency cap for how often an ad is shown to the same individual user within a specified time frame.
  • Time Frame Days: Choose the time frame for the frequency cap.
    • 1-14 days
  • Campaign Recency: Sets the minimum allowable amount of time between ads shown to an individual user.
    • None
    • 1 minute
    • 5 minutes
    • 15 minutes
    • 30 minutes
    • 1 hour
    • 6 hours

For example:

  • Campaign Frequency: 10
  • Time Frame Days: 1
  • Campaign Recency: 30 minutes

This means, for this Campaign, the ad will be shown up to 10 times per user within a 1-day window, with a minimum of 30 minutes between each ad shown to the same user.

Create Campaign from Template

To Create a New Campaign using a Campaign Template, follow these steps:

  1. Navigate to the Advertiser under which you want to create the Campaign.
  2. Within the Campaigns section, locate and open the Campaign Templates dropdown.
  3. Click the image of the desired template you wish to use for your Campaign creation.
  4. All Campaign settings will be inherited from the selected Template.
  5. Adjust any Campaign settings that you need. Refer to the Edit a Campaign documentation for more details.
  6. Click ‘Submit’ to save and create the new Campaign based on the selected template.

This process will ensure that you can quickly launch Campaigns with consistent settings, saving time and maintaining best practices. Follow the steps outline in the following documentation if you need to Create a New Template: Create a New Template

Edit a Campaign

Setup Section

To edit an existing Campaign’s Setup section, follow these steps:

  1. Go to the selected Advertiser where you want to edit the existing Campaign.
  2. Navigate to the Campaigns dropdown section within the Advertiser’s dashboard.
  3. Select the name of the Campaign that you would like to edit.
  4. Press the ‘Edit’ button on the upper right corner of the page to enter Edit Mode.

In the Setup dropdown, the following fields are editable:

  • Name: Rename the Campaign.
  • Code: Optional and for reporting purposes.
  • Active Status: The ‘Active’ box is automatically checked, but uncheck it if you want to create an Inactive Campaign.
  • Start Date (if not started yet)
  • End Date (if not ended yet)
  • Budget Type: Spend or Impressions
  • Budget: Set based on your selected Budget Type, enter the total budget for your Campaign.
  • Set a Daily Budget Cap: This is an optional field. If ‘Managed Dayparts’ is checked and the pacing time zone is set at the Campaign level, this time zone will be used to define the ‘day’ and apply the cap. If the pacing time zone is controlled by the Lines, the seat time zone will be used. When the daily budget cap is reached, all Lines under the Campaign will stop bidding, regardless of Line budget and pacing. It’s not recommended to enable catch-up pacing if the daily budget cap is set, as this may cause erratic behavior.
  • Manage Budgets:
    • Applying ‘Manage Budgets’ will update Line Items flight dates to align with Campaign Start Date, End Date, and Budget Type.
    • Line budgets will be converted from the lifetime dollar or impression amount to a weight according to the percentage of the total Campaign budget currently allocated to the line.
    • Uncheck if you do not want to modify the Lines’ budgets.
  • Auto Pace: Select this option if you want the system to automatically pace your Campaign.
  • Manage Creatives: Select this option to associate creatives with the Campaign.
  • Manage Dayparts: This option allows you to manage pacing and dayparts at the Campaign level and will override pacing and dayparts that are set on any associated Line Items.
  • Manage Pixels:
    • This allows you to associate pixels to the Campaign for tracking purposes.
    • For all Lines under the Campaign, any Pixels associated at the Line Level will be removed and replaced by Pixels selected on the Campaign Level.
  • Enable Flights:
    • This option allows you to add flight dates for the Campaign. You can input a Start Date, End date, Budget, and define whether Rollover Budgets will be used.
    • If Rollover is selected, you can define the Rollover Type: either ‘even’ or ‘next flight’.
  • Pacing Timezone: Select the desired seat time zone for pacing purposes.
  • Enable Campaign Frequency: This option sets a frequency cap for your Campaign, determining how often an ad is shown to the same individual user within a specified time frame. You can set the recency, which controls the minimum amount of time between ads shown to the same user.

If you have finished editing, click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Targeting Section

To edit the Targeting section of a Campaign, follow these steps:

  1. Navigate to the Targeting section within the Campaign.
  2. Click ‘Edit Targeting’ to modify targeting settings.
  3. Make the necessary changes to the targeting settings. Refer to the documentation page to review available targeting options: Campaign Targeting
  4. Click ‘Save’ in the bottom right corner of the popup window to apply all changes. To discard changes and revert to the previous settings, click ‘Cancel’.
  5. If you have finished editing, close the window and click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Audiences Section

To edit the Audience section of a Campaign, follow these steps:

  1. Navigate to the Audience section within the Campaign.
  2. Click ‘Associate Segments’ to add and/or remove Audience Segments associated to the Campaign.
  3. Make the necessary changes to the Audience settings. Refer to the documentation page to review available Audience options: Campaign Audiences
  4. If you have finished editing, close the window and click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Flights Section

If the ‘Enable Flights’ feature is checked in the Campaign Setup section and you want to edit the Flights section of the Campaign, follow these steps:

  1. Navigate to the Campaign with the Flights that you want to edit.
  2. Click the ‘Edit’ button to enter edit mode.
  3. Refer to the documentation page to review available Flight options: Campaign Flights. The following fields are editable:
    • Add and/or delete Flights
    • Active Status
    • Start Date (if not started yet)
    • End Date (if not ended yet)
    • Flight Budget
    • Rollover Budgets Option
    • Rollover Type: Even or Next Flight
  4. Make the necessary changes to the Flight settings.
  5. If you have finished editing, close the window and click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Lines Section

In the Lines dropdown section, the following fields are editable:

  • Active Status
  • Line Name
  • Budget Allocation Weight
  • Bid Type: Basic Bid, Bid at Floor Price, Advanced Bid Controls
  • Bid Price
  • Budget Multiplier

If you have finished editing, click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Pacing & Dayparts Section

If ‘Manage Dayparts’ is enabled on the Campaign Setup section and you want to edit the Pacing & Dayparts section of the Campaign, follow these steps:

  1. Navigate to the Pacing & Dayparts section within the Campaign.
  2. Make the necessary changes to the Pacing & Dayparts settings. Refer to the documentation page to review available Pacing & Dayparts options: Campaign Pacing & Dayparts
  3. If you have finished editing, click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Frequency & Recency Section

If the ‘Enable Campaign Frequency’ feature is checked in the Campaign Setup section and you want to edit the Frequency & Recency section of the Campaign, follow these steps:

  1. Navigate to the Frequency & Recency section within the Campaign.
  2. Make the necessary changes to the Frequency & Recency settings. Refer to the documentation page to review available Frequency & Recency options: Campaign Frequency & Recency
  3. If you have finished editing, close the window and click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Creatives Section

If ‘Manage Creatives’ is enabled in the Campaign Setup section and you want to edit the Creatives section of the Campaign, follow these steps:

  1. Navigate to the Creatives section within the Campaign.
  2. Click ‘Associate Creatives’ to add and/or remove Creatives associated to the Campaign.
    • Note that you can only Edit a Creative on the Advertiser Level, not here on the Campaign Level.
  3. If you have finished editing, close the window and click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Pixels Section

If ‘Manage Pixels’ is enabled on the Campaign Setup section and you want to edit the Pixels section of the Campaign, follow these steps:

  1. Navigate to the Pixels section within the Campaign.
  2. Click ‘Associate Pixels’ to add and/or remove Pixels associated to the Campaign.
    • Note that you can only Create and Edit a Pixel on the Advertiser Level, not here on the Campaign Level.
  3. If you have finished editing, close the window and click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings. To continue making edits, proceed to another section.

Clone a Campaign

To Clone a Campaign, follow these steps:

  1. Navigate to the Campaign page of the Campaign that you want to Clone.
  2. Click the ‘Clone’ button located at the top right corner.
  3. Enter a New Name for the cloned Campaign.
  4. Adjust the Campaign settings as needed to match specific requirements. See the edit a campaign documentation for guidance: Edit a Campaign
  5. Click ‘Submit’ to finalize and create the cloned Campaign.

Note that the cloned Campaign will exist under the same Advertiser as the base Campaign.

Create a New Template

How to Save a Campaign as a Template:

  1. Navigate to the Campaign page of the Campaign you want to use as a Template or create a new Campaign.
  2. Click the ‘Save as Template’ button located at the top right corner.
  3. Enter a Name, Description, and Icon for the Campaign Template.
  4. Click ‘Save’ to save the Campaign as a template.

You can now use this template later to create a new Campaign with the same structure. This will help save time, reduce mistakes, and ensure consistency in Campaign setup. Manage all Campaign and Line Templates on the Seat Level in the Templates tab. For more details, refer to the Create Campaign from Template documentation.

Flight Metrics

Looking at the Campaign Flights tab, you can filter the Reporting Interval to adjust the top tiles section. The Flight Pacing is also shown here, which is the percentage of budget the campaign has spent compared to perfect pacing based on the flight dates and budget for that specific flight period. This metric will update daily and accounts for spend from the start date to ‘yesterday’ (it is not real-time pacing). This tab provides dropdown insights into Flights and Lines. See the sections below for more details on each.

Manage Flights

In the Flights dropdown section, users can manage all Flights associated with a Campaign. Available actions include:

  • View Flights
  • Download CSV
  • Edit Flights
  • Add Flights
  • Delete Flights

Follow the steps below to complete each action as needed.

View Flights

This table shows all relevant Flight Metrics:

  • Flight ID
  • Start Date
  • End Date
  • Budget Type
  • Budget
  • Flight Pacing
  • Imps
  • Total Cost
  • Rollover Budget
  • Rollover Type: If applicable, will show even or next flight.

Download CSV

On the right-hand side of the search bar, click the download button. The Flight data will be exported as a CSV file for download.

Edit Flights

To make the following adjustments to Flights, click the ‘Edit’ button. Here the user is able to Add Flights, Delete Existing Flights, and Edit the following fields:

  • Start Date
  • End Date
  • Budget
  • Rollover Budgets Checkbox (Optional)
  • Rollover Type (Optional):
    • Even
    • Next Flight

Add Flights

Add Flights by clicking the ‘Add Flights’ button. This will add a new Flight to the bottom of the table. Input the following fields:

  • Start Date
  • End Date
  • Budget
  • Rollover Budgets Checkbox (Optional)
  • Rollover Type (Optional):
    • Even
    • Next Flight

Delete Flights

Delete Flights by clicking the red minus symbol on the left hand side of the Flights table.

Manage Lines

In the Lines dropdown section, users can manage all Lines associated with a Campaign. Available actions include:

  • View Lines
  • Download CSV
  • Edit Lines

Follow the steps below to complete each action as needed.

View Lines

This table shows all relevant Flight Metrics:

  • Line Status
    • Active: Green check mark
    • Inactive: Red minus symbol
    • Error: Yellow caution symbol
      • This line contains expired deals and cannot be modified until invalid deals are removed. Expired Deals IDs: [Deal IDs displayed here]
  • Line ID
  • Line Name
  • Bid
  • Allocation
  • Daily Budget
  • Total Flight Budget
  • Pacing
  • Imps
  • Total Cost
  • IP Convs
    • Note that these are reported using the IP Conversion Pixel

Download CSV

On the right-hand side of the search bar, click the download button. The Line data will be exported as a CSV file for download.

Edit Lines

To make the following adjustments to Lines, click the ‘Edit’ button. Here the user is able to Edit the following fields for each Line:

    • Budget Allocation Weight
    • Budget Multiplier

    Click ‘Save’ to apply edits.

    Edit Flights

    Flights Section

    If the ‘Enable Flights’ feature is checked in the Campaign Setup section and you want to edit the Flights section of the Campaign, follow these steps:

    1. Navigate to the Campaign with the Flights that you want to edit.
    2. Click the ‘Edit’ button to enter edit mode.
    3. Refer to the documentation page to review available Flight options: Campaign Flights. The following fields are editable:
      • Add and/or delete Flights
      • Active Status
      • Start Date (if not started yet)
      • End Date (if not ended yet)
      • Flight Budget
      • Rollover Budgets Option
      • Rollover Type: Even or Next Flight
    4. Make the necessary changes to the Flight settings.
    5. If you have finished editing, close the window and click the ‘Submit’ button in the top right corner of the page to save and apply all changes. If you do not want to apply the edits, press ‘Cancel’ to discard changes and revert the Campaign to its previous settings.

    Campaign Performance Tab

    Overview

    Switching to the Campaign Performance tab, you can filter the Reporting Interval to adjust the top tiles section. This tab provides dropdown insights into Bid Data, Line Performance, Campaign Daily Performance, and Video Events. See the sections below for more details on each.

    Campaign Metrics

    Looking at the Campaign Performance tab, you can filter the Reporting Interval to adjust the top tiles section. Note that all intervals with the exception of yesterday, include metrics from today. Today’s metrics update hourly and have a 3 hour delay. The metrics include:

    • Report Date: Shows the selected report date or date range.
    • Impressions: The total number of impressions the Campaign served within the selected reporting interval.
    • Total Cost: The total Campaign spend, including media costs and any applicable margins or fees.
    • Revenue: The total Campaign revenue.
    • Total Cost CPM: The total cost per thousand impressions for the Campaign, calculated as (Total Cost / Impressions) x 1,000.
    • Campaign Pacing: The percentage of budget the Campaign has spent compared to perfect pacing based on flight dates and budget. This will update daily and takes into account spend from start date to ‘yesterday’. Optimal pacing is between 90 – 110%.

    Below the Pacing, this tab provides dropdown insights into Bid Data, Line Performance, Campaign Daily Performance, and Video Events. Continue to see each section for more details.

    Bid Data

    In the Bid Data dropdown section, the Time Frame can be adjusted to display bid data for 15 minutes, 1 hour, 12 hours, or 1 day. This section includes four charts that provide insights into the number of eligible bid requests, bids placed, impressions served, and confirmed spend for the Campaign. Hover over each bar to view the time of day, time elapsed, and the metric value for more detailed insights.

    Line Performance

    The Line Performance dropdown holds Line level metrics for the selected Campaign.

    Below are the metrics available in this section:

    • Line ID
    • Line Name
    • Imps: The total number of impressions the Line served within the selected reporting interval.
    • Media Cost: The total dollar amount spent on the Lines media before additional fees or margins are applied.
    • Total Cost: The total Line spend, including media costs and any applicable margins or fees.
    • Total Cost CPM: The total cost per thousand impressions for the Line, calculated as (Total Cost / Impressions) x 1,000.
    • IP Conversions: The number of conversions attributed to users by Line who were served an ad and later converted based on IP tracking.
    • Note that the bottom row shows the Campaign Totals for Imps, Media Cost, Total Cost, Avg Cost CPM, and IP Conversions.

    Campaign Daily Performance

    The Campaign Daily Performance dropdown section includes a chart and table. The Chart can be filtered to show Only Days with Data or All Days. The Chart compares two selected Metrics against each other. Use the dropdowns in the upper right corner to customize view and discover daily metrics about your Campaign’s performance.

    Select from these metrics:

    • Imps: The total number of impressions the Campaign served within the selected reporting interval.
    • Media Cost: The total dollar amount spent on the Campaign media before additional fees or margins are applied.
    • Total Cost: The total Campaign spend, including media costs and any applicable margins or fees.
    • Total Cost CPM: The total cost per thousand impressions, calculated as (Total Cost / Impressions) x 1,000.
    • IP Conversions: The number of conversions attributed to users by Campaign who were served an ad and later converted based on IP tracking.
    • Chrome Convs: The number of conversions recorded specifically from Chrome users.
    • Clicks: The total number of times users clicked on an ad.
    • CTR: The percentage of impressions that resulted in clicks, calculated as (Clicks / Impressions) × 100.
    • CPC: The average cost per click, calculated as (Total Cost / Clicks).
    • Transparency Score: A score indicating the level of transparency in reporting and data availability.
    • Foot Traffic ‘Attributed Visitors’: The number of users who visited a physical location after viewing an ad from the Campaign.
    • Revenue: The total revenue generated from the Campaign.
    • Media Cost CPM: The media cost per thousand impressions for the Campaign, calculated as (Media Cost / Impressions) × 1,000.
    • Data Cost: The cost associated with audience data usage for targeting.
    • Foot Traffic Cost: The cost incurred for tracking and attributing foot traffic conversions.
    • Credit Card Fee: Any additional fees applied for processing payments via credit card.
    • Hosting Fee: The fees associated with hosting Campaign assets, such as creative files.
    • ART Fee: A charge related to the ART usage.
    • Contextual Fee: The cost associated with using Contextual AI services.
    • Chalice Fee: A fee related to the Chalice service.

    To download a CSV file in the Campaign Daily Performance table, navigate to the Campaign Daily Performance dropdown and locate the search bar in the Table section. On the right-hand side of the search bar, click the download button to export the campaign’s daily performance data as a CSV file. All metrics listed above are available for export. To customize the metrics included in the CSV file, click the three lines in the top right corner of the table and select or deselect the Campaign metrics that matter most to you.

    Video Events

    The Video Events dropdown section provides a table with detailed video performance metrics for the Campaign, which can be downloaded as a CSV file.

    Below is a list of all metrics:

    • Date: The reporting date for the video event metrics.
    • Imps: The number of times the video ad was served.
    • Spend Per Complete: The cost incurred for each fully completed video view
    • Starts: The number of times the video ad started.
    • 25% Complete: The number of video ads that were watched at least 25% of the way through.
    • 50% Complete: The number of video ads that were watched at least halfway through.
    • 75% Complete: The number of video ads that were watched at least 75% of the way through.
    • 100% Complete: The number of video ads that were watched entirely.
    • Completion Rate: The percentage of video ads that were fully completed, calculated as (100% Complete ÷ Starts) × 100.

    All metrics listed above are available for export. To customize the metrics included in the CSV file, click the three lines in the top right corner of the table and select or deselect the Campaign metrics that matter most to you.

    Create a New Line

    At the Campaign Level, you can create a new Line either from scratch or by using a template. Refer to the respective documentation for detailed instructions on each method:

    Edit a Line

    At the Campaign Level, you can edit Lines by clicking the ‘Edit’ button in the Lines dropdown section, which enables edit mode for the Line section only. The following fields are editable:

    • Active: The ‘Active’ box sets the Line as live. Unselect this box if you want to set the Line to an Inactive status.
    • Start Date
    • End Date
    • Total Budget
    • Bid Type: Basic Bid, Bid at Floor Price, Advanced Bid Controls
    • Bid Price
    • Budget Multiplier

    To apply changes, press the ‘Submit’ button in the top right corner. If you do not want to save the edits, press ‘Cancel’ to revert the Line section to its previous settings.

    Note that if you are in the Campaign Level’s Edit Mode, the editable fields differ from those available in the Campaign’s Read-Only Mode. Please refer to Edit a Campaign for more information.

    To make further edits beyond these fields, enter the Line Level by clicking on the Line name you wish to modify. See the Edit a Line documentation for more information.