An Audience is a group of users, devices, locations, or content that can be used to refine who or what a Campaign or Line is eligible to target.

Audiences are managed at the Seat level, rather than within an individual Advertiser. Once an Audience is available to the Seat, it can be associated with eligible Campaigns or Lines for targeting or anti-targeting.

The Audiences section is organized into the following categories:

• Custom Audiences: First-party audiences created directly in Pontiac using data such as IP Ranges, Zips, IFAs, Hashed IPs, Pixel IPs, or Full URLs.
  • Pixel IP Audiences: Remarketing audiences automatically created from qualifying Pontiac Pixels added as a Creative Impression Tracker and displayed within Custom Audiences.
• Contextual AI: Content-based audiences created from example URLs, descriptive text, or Pontiac-curated contextual segments.
• ART Audiences: Public ART Audiences or ART audiences created from Audience Research or Audience Discovery reports.
• Third Party Audiences: Audiences provided through external data partners and integrated audience sources.
  • Third Party: Third-party data segments available through the TransUnion Data Marketplace.
  • Onboarded / CRM Audiences: First-party customer data onboarded through integrations such as LiveRamp or TransUnion.
  • Geo Fencing: Location-based audiences created using visitation data for defined geographic areas. Geo fences can be configured using a custom Geo Fence Shape or a Latitude/Longitude Radius.

Audience availability, supported inventory, pricing, and setup requirements may vary by Audience type.

Audience Hierarchy

For a standard Seat, Audiences are managed alongside Advertisers at the Seat level:

Seat
├── Audiences
└── Advertisers
    ├── Creatives
    ├── Pixels
    └── Campaigns
        └── Lines

Audiences can then be associated with a Campaign or Line depending on the desired targeting strategy.

For accounts using a Master Seat and Sub Seats:

Master Seat
├── Audiences
└── Sub-Seats
    ├── Audiences
    └── Advertisers
        ├── Creatives
        ├── Pixels
        └── Campaigns
            └── Lines

Audiences created at the Master Seat level may be made available to associated Sub Seats for targeting while remaining managed by the Master Seat. Sub Seats can also create and manage their own Audiences.

The sections below explain each Audience type, how it is created or onboarded, and how it can be used for Campaign or Line targeting.

Custom Audiences are first-party audiences created or generated within Pontiac using data available to the Advertiser or Seat. They can be used to target users, devices, geographic areas, or specific web content.

Custom Audiences are managed under Bidder > Audiences > Custom and can be associated with eligible Campaigns or Lines for targeting or anti-targeting.

Custom Audiences include:

• IP Ranges
• Zips
• IFAs
• Hashed IPs
• Full URLs
• Pixel IP Audiences

Custom Audiences expire 180 days after they are created. The expiration date is displayed in the Audiences tab. An expired audience can be reactivated by opening the Audience, selecting Active, and clicking Save.

If an Audience appears in gray and cannot be associated, it may be expired or incompatible with the selected creative or inventory type.

Create a Custom Audience

1. Navigate to Audiences > Custom.
2. Select New Custom Audience.
3. Give the Audience a name.
4. Select the applicable Audience type.
5. Enter the Audience data using the required format.
6. Save the Audience.

The following Custom Audience types can be created manually:

• IP Ranges: An IP address audience uses a list of IPs or IP ranges to target devices.
  • Line Format: [IP] or [Start IP],[End IP]
  • Line Example: 63.148.81.24 or 234.123.0.13,234.123.10.15
• Zips: A Zip Code Audience leverages the national postal code system to target a specific geographical area. This Audience has a limit of 100,000 Zips per list. Enter the Zip Code followed by a comma and the Country Code with each entry on an individual line. If the country code is not entered, it will default to US.
  • Line Format: [Zip Code],[Country Code]
  • Line Example: 03102,US
  • Note that if the country code is omitted the US is used by default.
• IFA: The IFA is a device ID sanctioned for advertiser use, these can be found in Pontiac log files from previous campaigns. Enter each IFA on a new line.
  • Line Format: [Device IFA]
  • Line Example: 735612e1-d4b9-40ec-83da-9ea0d3c5ceb3
• Hashed IPs: Enter the hashed IPs from log files, IP conversion pixel reports, or other custom reports downloaded from Pontiac to create an audience for targeting on bidder campaigns. Target converted IPs (IP Path to Conversion report), IPs that saw ads from previous campaigns (Log Level Report), or IPs that have visited a site where an IP pixel is placed (IP Pixel Page Visits Report). Note: these must be IPs that were hashed by Pontiac.
  • Line Format: [IP Hash]
  • Line Example: 225f334d5db5e4c824d49cd7b03fc73ae21d1c715573a7c1a86abb7a11a80364
• Full URL: A Full URL Audience allows for targeting site lists that contain the full URL pathway to place ads on specific articles. These can be used for OLV campaigns serving on web inventory. Enter the Full URL in the text box, will each entry on a new line. The URL should not include the scheme.
  • Line format: [Full URL]
  • Example: www.viki.com/videos/1153464v
  • Note that the URL should not include the scheme.

Enter the Audience data according to the indicated format. These Audiences will automatically be available to associate to any Campaign. To learn how to associate Custom Audience Segments to a Campaign or Line, continue to the following documentation: Campaign Audiences and Line Audiences

Pixel IP / Remarketing Audiences

Pixel IP Audiences are remarketing audiences automatically generated from qualifying Pontiac Pixels and displayed under Audiences > Custom.

They can be built from different types of exposure:

• Website activity: Place a Pontiac Pixel on an Advertiser’s website, such as the homepage, product page, or checkout page, to build an Audience of qualifying visitors.
• Creative exposure: Add a Pontiac Pixel to a Creative as an impression tracker to build an Audience of users exposed to that Creative. These users can later be retargeted, including through a different media type as part of a cross-channel strategy.

Create a Pixel IP Audience

When creating or editing a Pontiac Pixel, the following Audience settings are available:

• Create Custom Audience: Creates a Pixel IP Audience from qualifying Pixel fires.
• Days to Live: Determines the number of days each record remains active in the Audience.
  • The default value is 180 days. Common windows include 30, 60, or 90 days.
  • Updating the Days to Live value applies only to future records added to the Audience.

Once generated, the Audience automatically appears under Audiences > Custom using the associated Pixel name and ID. The Audience begins populating as qualifying Pixel activity is recorded.

When viewing the Audience, the displayed IP list is limited to a sample of 30,000 records, while the Records field displays the total Audience record count.

Pixel Placement

The Pixel can be implemented in one of two ways:

• Website Remarketing: Place the Pixel on the desired page of the Advertiser’s website. For example, a thank you page, homepage, etc.
• Creative Exposure Remarketing: Add the Pixel to a Creative as an Impression Tracker.
  1. Navigate to the applicable Advertiser.
  2. Open the Pixel and copy the desired Pixel Image URL, for example, using Pixel ID 1720: https://pix.pontiac.media/pixel?id=1710&type=2
  3. Open the applicable Creative.
  4. Switch to the Trackers tab.
  5. Add the Pixel URL as an Impression Event Tracker.
  6. Save the Creative.

Once the Pixel begins firing through either method, the resulting Pixel IP Audience will populate under Audiences > Custom, and the Records count will begin increasing as qualifying activity is captured.

Associate the Pixel IP Audience to Your Campaign or Line

To use the Pixel IP Audience for targeting:

1. Navigate to the applicable Campaign or Line.
2. Enter Edit mode.
3. Select Associate Segments.
4. Search for the Pixel IP Audience by name or ID.
5. Select Add New Group and drag the Audience into the targeting group.
   • Select the green plus (+) to target the Audience.
   • Select the red minus (–) to anti-target the Audience.
6. Close the dialog and select Save.

Contextual AI is an AI-based, custom targeting solution that performs deep content analysis to find the best contextual placements for your ads. Contextual AI uses Natural Language Processing (NLP) to digest the content of articles across the web and understand the text the way a human would. By processing entire websites of content, the AI overcomes the ambiguities in language that over-simplified tools such as keywords can overlook, accurately assigning meaning to the words in context. (For example, does the word ‘Apple’ in this article refer to a company or a fruit?). A neural network produces an embedding vector of the content, allowing full webpages to be indexed for contextual relevance.

Leveraging this rich contextual analysis, Advertisers can build custom lookalike segments from a few sample articles or select from our list of curated contextual segments for over 300 IAB content categories. These segments have an additional cost of a $0.25 CPM that will be added to the all-in cost of media. Note that Contextual AI segments can only be used to target Web and Combined inventory types.

To create a Custom Contextual Audience, go to the ‘Audiences’ tab and select ‘New Contextual Audience’. Give the Audience a name and select one of the Input Types:

• URLs: Enter source sites below that represent your brand’s target content, this should be the Full URL including the scheme, subdomains, and all subdirectories. Sites should be text rich and not behind a paywall. Enter each URL on a new line.
  • Aim for a minimum of 3-5 example pages per contextual segment. Closer to 10 may provide good results depending on the subject.
  • Choose the number of examples based on how broad or narrow you want to match. If you want to go for something really broad (for example, “current events”, an IAB category), you’ll want a number of examples covering many aspects of such a broad subject (in December of 2022 I might include examples covering inflation, the Ukraine war, midterm elections, twitter, gpt-3, Donald Trump, Joe Biden and the World Cup for example). On the other hand, if you want to get very precise, for example “1960s muscle cars” you can get away with fewer examples.
  • Look for pages that are text-heavy with at least 5 sentences. Low quality pages (e.g. infinite scroll, interactive, or image heavy pages) will have lower performance in the matching process. News articles, blog posts, how-to articles, etc will provide more accurate matches.
• Text: Enter a descriptive paragraph of text about the topic of interest to build a list of contextually relevant URLs for targeting. Text should have a minimum of 50 words and maximum of 500.

To learn how to associate Contextual AI Audience Segments to a Campaign or Line, continue to the following documentation: Campaign Audiences and Line Audiences

IAB Curated Contextual Segments

In the ‘Audiences’ tab you will find over 300 Contextual AI segments curated by the Pontiac Team for each of the IAB categories. If you click on the name of the segment, you can see the input and the sample output for this segment. The ‘Site List’ section displays the articles that were used to ‘define’ the desired content for the category. The ‘Example Audience Data’ below shows a sample of the matched articles where the ads would serve if this Audience is targeted. This is a sample and not the complete list of URLs contained in the Audience.

Note, these IAB Category segments cannot be edited and they are already available for use across all of your Advertisers at a $0.25 CPM. These can be added in the ‘Associate Segments’ section of the Line Item, under ‘Contextual’.

The first step to create a Custom ART Audience is to build out an ART report in the ‘ART’ section of the platform under ‘Audience Research’ or ‘Audience Discovery’. Create a lookalike model from an existing audience or build a new audience according to desired demographics or interests. Once the ART Report is created and pushed, it will appear in the Custom Audiences dropdown.

Build an ART Report:

To create an ART audience, first generate an ART report in the ‘ART’ section under Audience Research or Audience Discovery.

1. Audience Research Audiences:
   • Select an existing audience to source key demo & interest data to build custom lookalike models. The existing audience data can be pulled from a Pontiac IP Conversion Pixel placed on the Advertiser’s website, or select key geos to build a lookalike model from the demographics & interests of the selected area.
2. Audience Discovery Audiences:
   • Select key demo & interest categories to define, locate & build your brand’s ideal target audience. Create the ‘ideal’ user profile for your brand, then locate key target markets to reach this demographic.

Note that on the ART Report, the field ‘Auto Refresh’ will determine the cadence at which the report data will refresh. Interest & Inventory data are updated every 30 days and new data may change report results. If a report is set to auto refresh and the matched zip codes in the results of the report are updated, this will automatically update any published audiences associated to the report.

Publish the ART Audience

Once you’ve created an Audience Research or Audience Discovery report, you can publish it as a Custom Audience for cookieless targeting across Pontiac Campaigns.

1. Open the ART report and select the ‘Publish Audience’ button.
2. Select the threshold for matched zip codes, choosing from:
   • All results
   • Top 10%
   • Top 20%
   • Top 50%
3. Give the Audience a name.
4. Click the ‘Save’ button.

To view Pontiac ART Public Audiences, expand the Public Audiences tab.

Select these audiences in the ‘Associate Segments’ section of a Campaign or Line Item, under ‘ART Audiences’ and navigate to ‘Public Audiences’.

To learn more, see the following documentation: ART Documentation and Campaign Audiences

Third Party Audiences include audience segments provided through external data partners as well as first-party CRM audiences that have been onboarded for targeting in Pontiac.

These audiences can be used to extend targeting beyond data created directly within Pontiac and may include demographic, behavioral, interest, lifestyle, purchase, household, and other audience attributes.

Within this section, users can:

• Browse and activate prebuilt audiences from the TransUnion Data Marketplace
• See onboarded first-party CRM data through TransUnion
• See onboarded first-party CRM data through LiveRamp
• Review onboarding requirements, file formats, processing timelines, and audience availability

Once processed, applicable audiences become available under Audiences > Third Party and can be associated with eligible Campaigns or Lines for targeting.

Third-party Audience fees are applied as a CPM and included in the Line’s Total Cost. If multiple paid Audiences are targeted or anti-targeted on the same Line, only the CPM of the highest-priced segment is applied.

TransUnion Data Marketplace

The TransUnion Data Marketplace provides prebuilt third-party audience segments that can be associated with eligible Campaigns or Lines.

Available audiences span categories such as:

• Demographics
• Interests and lifestyles
• Purchase behavior
• Auto intenders
• Political and consumer attributes
• Other behavioral and household characteristics

For assistance finding or activating a TransUnion Audience, reach out through the Pontiac Help Center.

CRM / Onboarded Audiences

Clients can also onboard their own first-party CRM data to create targetable audience segments. Once processed, these audiences appear under Audiences > Third Party and can be associated with eligible Campaigns or Lines. CRM audiences may be onboarded through integrations such as TransUnion or LiveRamp, depending on the desired workflow.

For CRM onboarding, processing requirements and timelines vary by provider. TransUnion onboarding is typically completed within 3–5 business days, while LiveRamp workflows may require additional time for upload, mapping, distribution, and matching.

TransUnion CRM Onboarding

1. Email formatted file to protected@pontiac.media.
   • We cannot handle CRM data in any way other than in this protected inbox.
   • Files must be at minimum 1,000 customer contacts otherwise the segment cannot be created, and will not be accepted.
2. The Pontiac team will upload the file to TransUnion, receive the matchback, and push the resulting segment into Pontiac.
3. Once available, the Audience will appear under Audiences > Third Party.

The typical processing time is 3–5 business days, but we encourage early activation so the segment is ready well before the launch date.

Files should be formatted according to the required TransUnion structure:

LiveRamp

LiveRamp is a data management platform (DMP) that allows you to upload personally identifiable information (PII) that you have about your audience. This can include:

• Name and postal addresses (NAP)
• Email addresses
• Phone numbers
• Client customer IDs (your internal customer IDs)
  • This functions as an audience key that allows LiveRamp to delete duplicates in an uploaded file. If there is no customer ID, LiveRamp will use either the email addresses or NAPs provided.

Turn your CRM data into targetable audience lists in the Pontiac platform to digitally reach users from previous email lists and/or mailing campaigns on the open web.

MEDIA TYPE:
Banner, Video

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App

DEVICE TYPES:
Desktops & Laptops, Mobile Phones, Tablets

PRICING:
$2.00 CPM for Audience Data

You can upload a csv, tsv, or txt file containing information into LiveRamp, which will match the submitted information with cookies and allow you to target these individuals across the Internet through Pontiac.

We recommend clients allow for a two-week lead time when working with LiveRamp. The maximum number of records allowed per seat at any given time is 300,000. Please do no not send any files or screenshots of files containing PII through the Help Center or to anyone on the Pontiac team. 

Estimated Schedule:

• 1-2 days to upload the files:
  • Once you upload the file there will be a delay in this file showing up in the Audience folder, it may take up to 48 hours to appear.
• 5-8 days for the files to be mapped:
  • This is a manual process, so this stage can take some time. Typically, this takes 5-8 days for the first file in an Audience, but it is usually quicker for subsequent files.
• 1-2 days for distribution to Microsoft:
  • Once mapping is completed you will get a notification email to distribute the audience. Select the file(s) that you wish to send to Microsoft. After you have selected your desired files, select ‘Add to Distribution’ at the bottom of the page and notify your Account Manager. It will take 1-2 days for the segment to appear in Microsoft.
• 1-2 days for the file to be onboarded, matched & fully populated in Pontiac:
  • Once the segment appears in Xandr, your Account Manager will onboard the audience to Pontiac. While the audience will be available to associate to a Line, it may still be in the matching stage and could take an additional 1-2 days to fully populate in Xandr/Pontiac.

Terminology

• File: A set or list of PII uploaded to LiveRamp as a CSV, TSV or TXT file. Each file uploaded will be converted into an Onboarded audience in Pontiac.
• Audience: In the LiveRamp dashboard, an ‘Audience’ is a folder to which files with the same type of PII and column headers can be uploaded. Your first Audience folder will be created for you when the account is created. The folder will be ‘mapped’ based on the column headers of the first file uploaded. All subsequent files uploaded to an Audience will need to contain the same column headers. Notify your Account Manager if you need a new Audience folder created for a different type of data.
• Mapping: This process is done manually by the LiveRamp team to determine which PII identifiers are in each column of the file, allowing the data to be properly ingested.
• Matching: The process of matching personally identifiable information (PII) to the cookies for that individual, allowing them to be targeted on the open web.
• Distribution: The publishing process through which data is delivered to Xandr and subsequently made available for targeting in Pontiac.
• Records: The number of unique individuals in a file. There is a maximum of 300,000 distributed records per LiveRamp account at any given time.

Account Setup

1. To start using a LiveRamp account, all Pontiac users will need to sign a LiveRamp user agreement. This agreement can be found in the ‘Admin’ tab under ‘Seat Settings’ in the ‘Addendum’ section. To sign this agreement, check the ‘Accept LiveRamp Addendum’ box at the bottom of the contract and click ‘Submit’. By checking this box, you are agreeing to the terms of the agreement.
2. Once you have completed these steps, reach out through the Help Center with the email address you would like to be used for the account. The Pontiac Team will create an account on your behalf using the email address provided.  Once your account is set up, you will receive an email from LiveRamp asking you to follow a link for creating a Password. After establishing your Password, you will be able to sign into LiveRamp with your email address and new password.

You can download and review the LiveRamp addendum here: LiveRamp Addendum

File Format

Files uploaded to LiveRamp must be 500MB or smaller and a CSV, TSV or TXT with no spaces in the File Name. There are 3 types of PII that can be uploaded:

1. Emails
2. Phone numbers
3. Name and Postal address

You can include one, two, or all three of these. But if you want to use Name and Postal address you must include all of the columns listed under ‘Name and postal address’ below (full name and full address).
Use the following column headers to identify the type of PII in your file:
Name and postal address:

• FIRSTNAME
• LASTNAME
• ADDRESS1
• ADDRESS2 (optional)
• CITY
• STATE
• ZIP
• ZIP4 (optional)

Plaintext email address:

• EMAIL1
• EMAIL2
• EMAIL3

MD5 hashed email address:

• MD5EMAIL1
• MD5EMAIL2
• MD5EMAIL3

SHA-1 hashed email address:

• SHA1EMAIL1
• SHA1EMAIL2
• SHA1EMAIL3

SHA-256 hashed email address:

• SHA256EMAIL1
• SHA256EMAIL2
• SHA256EMAIL3

Plaintext phone number:

• PHONE1
• PHONE2
• PHONE3

SHA-1 hashed phone number:

• SHA1PHONE1
• SHA1PHONE2
• SHA1PHONE3

Customer ID (used to de-duplicate rows):

• CCID

See a sample 100 rows of fake data here: Sample File

Uploading Files to LiveRamp

(1-2 Days)

1. Once you have signed into your account, you should be brought to this page:

2. You are now ready to upload data files into the audience your AM created for you. From the Homepage (which you can access by clicking on the triangle symbol next to ‘Connect’ in the upper-left corner, pictured above), select ‘Upload a File’ and follow the prompt.
3. Within the File Upload page, select the name of your audience from the drop-down ‘Upload to an Audience’ menu. Your first Audience folder will be created for you when the account is created. Each file uploaded to an Audience must contain the same data columns, as this is mapped for matching with the first file. If you need to upload files with different columns, your Account Manager can create additional Audience folders for you.

4. Once you have selected the audience, a box will appear prompting you to either drag in or select the appropriate file. You should proceed to upload the desired csv, tsv, or txt.
5. Once you select your file, click ‘Upload File’ in the ‘Upload Status’ window to begin processing.
6. Once ‘Upload Status’ says the file upload is complete, you will have the option to select a button that says, ‘Go to Audience’. If you click this immediately after uploading, another tab will open in your window to bring you to the ‘Manage’ page for that audience. You will likely not see any segments listed within the audience as can take 24-48 hours for the newly uploaded segment to appear.

Mapping Process

(5-8 Days)

The first file uploaded to each audience is mapped to determine which data points are in each column of the document so that the PII can be properly ingested. This is a manual process completed by LiveRamp and it can take up to 5-8 days.

LiveRamp will send you an email when your file has been mapped and is ready for distribution. If you see delays in this process that exceed 8 days, let your Account Manager know and they will contact LiveRamp support to try to expedite this process.

Distributing Files to Xandr

 (1-2 Days)

1. In order to publish your segment(s), you must configure Xandr as a destination. This only needs to happen once.  From the menu, select ‘Data Out  – ‘Active Destinations’ ‘New Destination Account’.
2. You will be brought to a page listing many possible destinations. Use the search bar to look up ‘Xandr Invest’.

3. When you hover over the icon, you will be prompted to ‘Activate’ the destination.

4. You will be brought to a page titled ‘Configure Properties’. In the ‘Destination Specific Settings’, enter the client ID ‘3344’.
5. After you have set up Xandr as a destination, you will be able to push your audience segment to distribution. Select ‘Active Destinations’ from ‘Data Out’ in the sidebar.

6. Select ‘Manage’ from within the Xandr box
7. Select the file(s) that you wish to send to Xandr. After you have selected your desired files, select ‘Add to Distribution’ at the bottom of the page. From distribution, it will take 1-2 days for the segment to appear in Xandr.

Audience Onboarding & Matching

 (1-2 Days)

1. Once you have added a segment to distribution for Xandr, reach out to the Pontiac Team through the Help Center to say that you have pushed a segment. Please provide the segment name.
2. The Pontiac Team will inform you when the file has been onboarded to your Pontiac seat.
3. You will now have access to your audience Segment within the Pontiac console. Your audience will be located within the Audiences tab under ‘On Boarded.’

Note, while the segment may be available in Pontiac rather quickly, the file may still be in the matching process and the segment may take 1-2 days to fully populate in Xandr/Pontiac.

Removing Segments that are no longer in use

Any segments that are no longer being used in the Pontiac console or in LiveRamp should be removed from distribution. Your Account Manager will send a friendly reminder at the end of each month, reminding you to remove the segments that are no longer being used. The maximum number of records allowed per seat at any given time is 300,000.

To remove the segments from distribution, click on the out section in LiveRamp, and then click the ‘Manage’ button in Xandr Invest. There you will see all your segments that have been uploaded. Click the box next to the segment that you wish to remove from distribution. At the bottom, there will be a green button that states, remove from distribution. Once you click ‘remove,’ the process will be complete.

Geo Fencing Audiences allow users to build location-based audiences using visitation data from defined geographic areas. These audiences can be used to reach users who have visited specific locations and are available under Audiences > Third Party Audiences > Geo Fencing.

Geo Fencing Audiences can be created using one of two location targeting methods:

• Geo Fence: Draw a custom geographic shape directly on the map.
• Lat/Long: Define a location using latitude, longitude, and a radius in meters.

Both targeting methods support Rolling and Static audience types.

From the Geo Fencing section, users can view existing audiences and review:

• Name
• Record Count
• Start Date
• End Date
• Expiration Date
• Type: Rolling or Static

Create a Geo Fencing Audience

1. Select New Geo Fence to create a new audience.

2. Enter the audience Name.
3. Select one of the following audience types:
   • Rolling: A Rolling audience continuously refreshes based on a selected lookback period.
     • Lookback: Select a lookback period of up to 90 days. The default value is 30 days.
     • Refresh: Choose whether the audience should refresh weekly or monthly.
     • The audience will be updated as new qualifying location data becomes available.
   • Static: A Static audience is created using a fixed date range.
     • Start Date
     • End Date: Must be on or before yesterday (UTC); ex. if today is 2025-05-08 the end date must be on or before 2025-05-07.
     • Static audiences expire 90 days after they are created.
4. Enter your Lookback window: the number of days of historical location data to include. The maximum lookback is 90 days.
5. Define the Geo Fence Audience.
   • Geo Fence Shape
   • Lat Long

Geo Fence Shape

• Geo Fence is selected by default and allows users to define a custom geographic area by drawing a shape on the map.
• To define the Geo Fence:
  • Use the Search bar to enter a location name or address.
  • Use the map controls to draw the boundaries of the desired area.
  • If needed, use the delete shape option to clear the current shape and start over.
  • Once the desired area has been defined, select Submit.
• The Audience will then be submitted for processing using the selected shape and Rolling or Static settings.

Latitude / Longitude Radius Geo Fencing

• The Lat/Long option allows users to define a geographic area using a specific latitude, longitude, and radius instead of drawing a custom shape.
• When Lat/Long is selected, the map shape controls are replaced with the following fields:
  • Latitude: Decimal latitude value, for example 40.7128
  • Longitude: Decimal longitude value, for example -74.0060
  • Radius in Meters: The radius around the selected coordinate, for example 250
• Latitude and longitude accept decimal values, and the radius is entered in meters.
• The selected coordinates, radius, Audience type, and other settings are saved with the Audience and used when it is submitted for processing.

6. Associate the Geo Fencing Audience: After the Audience has been created and processed, associate it with the applicable Advertiser before using it for Campaign or Line targeting.
   • Select the desired Advertiser.
   • Enter Edit mode.
   • Click Associate Segment.
   • Search or Navigate to your Geo Fence Audience by name or ID.
   • Select Add New Group and drag the Audience into the targeting group.
     • Select the green plus (+) to target the Audience.
     • Select the red minus (–) to anti-target the Audience.
   • Close the dialog and select Save.

The Geo Fencing audience is now applied to your Campaign or Line.

If you are targeting multiple Audience segments they can be layered together in groups through Boolean logic. To choose ‘Any’ or ‘All’ between groups read the following descriptions of each.

‘All, between segment groups’

If you only have one segment group, the internal group logic will default to OR, meaning that if ANY of the conditions within the group are met the impression will be eligible to serve. For example, below is targeting users found in the ‘Female’ Audience OR ‘Age 20 to 30′.

If you have created multiple segment groups, the intergroup logic will automatically default to AND, meaning that at least one condition must be met in ALL segment groups. For example, below a user would need to be found in one of the two segments in the first grouping AND would need to be found in one segment in each of the other segment groups associated.

‘Any, between segment groups’

If you only have one segment group, the internal logic will default to AND, meaning that ALL the conditions within the group must be met for the creative to be eligible to serve. For example, a user must be found in ‘Female’ AND ‘Age 20 to 30’ for an impression to be served.

If you have created multiple segment groups, the intergroup logic will automatically default to OR, meaning that the conditions of one segment group are to be met OR the conditions of the second group are to be met.

Anti-Targeting: ‘All, between segment groups’

By selecting the ‘All’ between segment groups and using the ‘exclude’ feature with multiple Audiences the internal group logic will default to OR. For example, below an impression could server to any user found in the ‘Female’ OR NOT FOUND in the ‘Age 20 to 30’ Audience 

Anti-Targeting: ‘Any, between segment groups’

By selecting the ‘All’ between segment groups and using the ‘exclude’ feature with multiple Audiences, the internal logic will default to AND, meaning that ALL the conditions within the group must be met for the creative to be eligible to serve. For example, a user must be found in ‘Female’ AND NOT FOUND in ‘Age 20 to 30’ to be served.