The Deal Landscape tool provides transparent insights into the data available for targeting and reporting across the accessible networks through the Bidder. With great inconsistencies in the information shared by each media owner across the industry, this tool can be leveraged in the research and planning process to align campaign goals and expectations with available targeting and reporting capabilities.

By aggregating the data in bid requests from the proprietary Pontiac Bidder, we can provide full transparency on the level of data shared by each Deal:

In the table you will see the data for the Bidder specific Deals that your account has access to.