The audience research tool enables users to locate & understand the highest value users to your brand by utilizing the traffic on your website, or a specific geo, to create detailed insight reports, and leverage look-a-like modeling to find new targets.

1. Define an existing audience of the brand:
   • From existing website traffic
   • OR from a specific geo that the grand has identified as high value or high performing for their product or service
2. Create a detailed insight report from the zip codes and US Census data to better understand demographics and characteristics of the existing audience
3. Through look-a-like modeling, find the zip codes that most closely match the existing audience
4. Export these zip codes for targeting across all media and channels