The report will generate a heat map displaying the geographic areas across the United States with the highest variance from the U.S. average on the selected variables. Below the map, the zip codes will be ranked according to their propensity match to your desired demographics and interests, with #1 being the closest match.

The ‘Exceptionalism’ column will display the average percentage difference between the displayed zip code and the U.S. average across all selected variables. A higher ‘Diff’ will indicate a higher likelihood for the zip code population to meet the criterion selected. Use the download button to export the list of zip codes. This zip code list can then be used for targeting on Pontiac campaigns across all channels and media types.

The report will also display the population and number of households for each zip code to provide insight into the potential audience size and reach of your campaign targeting these zip codes.

Below the zip code results, graphs will display the distribution of the the population in the 1000 returned zip codes across each of the selected demographic and interest variables. For example in the graph displayed below, 45.95% of the population in the returned zip codes have children present in their household.

In the Inventory Data section of reports you can review the specific CTV networks, publishers, channels & apps that your audience is currently watching. Our CTV Bidder provides the capabilities for targeting down to the channel level, so these are all actionable insights. Build detailed CTV targeting plans to serve ads across the inventory your audience watches the most.

Here is a sample model for CTV Network viewership for Mother’s in Louisiana with high household income that are showing interest in boating:

The light blue columns on the graph display the national average for each demographic or interest category. A zip code is considered exceptional in a category if the % of users in that category for the zip code is higher than the national average. This is calculated in the ‘Dev from Normal’ column.

Switch the graph type using the ‘View Deviance’ button to view how a zip code or the complete set of zip codes differs from the national average on each category.

To create an audience from the report data, click the ‘Publish Audience’ button. This will give you the option to select the threshold of match you want to include in the export. Filter results to select ‘all results’ or the ‘top 10%’, ‘top 20%’, ‘top 50%’ of matched zip codes depending on how closely matched you would like the zip codes to be. This audience will then be readily available for targeting in any Line Item under Custom ART Audiences.