The Targeting model analyzes campaign performance to identify which variables and combinations are most strongly driving conversions. It surfaces patterns across inventory, geography, device, and time to help optimize how and where ads are delivered.

Model outputs can be directly applied to lines to improve real-time bidding and delivery efficiency, enabling smarter, more automated optimization.

Use Case Examples

Improve Performance While Campaigns Are Live

Continuously learn from campaign performance and adjust delivery in real time. Improve results without manually breaking out dozens of lines or constantly adjusting targeting.

Reduce Waste and Focus Spend on What Works

Automatically prioritize high-performing impressions and avoid low-value ones, ensuring budget is spent more efficiently over time.

Note:

• Optimize towards Conversions or Clicks.
• Edit the report/model associate to your Line and click the Save & Rerun button to easily refresh the model