Instructions for generating a Targeting Report and Model. Follow the steps below:

1. Navigate to the Targeting Tab.
2. Click New Report button.
3. Give report a name.
4. Select the Advertiser to run the analysis on.
5. Select the Campaign(s) within the chosen Advertiser.
   • If no campaigns are selected, all campaigns will be included.
6. Select the Line(s) within the chosen Campaign(s).
   • If no lines are selected, all lines will be included.
7. Select the Optimization Type:
   • Conversions
     • If selected, choose the conversion pixel to be used for optimization.
   • Clicks
8. Select the analysis Start Date.
9. Select the analysis End Date.
10. Enter the desired lookback window (in days).
    • Default is 30 days.
    • This defines how far back the model will attribute conversions or clicks to ad exposure.
11. Click the Save Report button.

Additional Notes

• Ensure selected campaigns and lines have sufficient data for reliable analysis.
  • Recommended: ~2,000 conversions for stable model performance.
• The lookback window should align with typical user conversion behavior.
• Once the report and model are generated, view the results. Users can also edit the report and models setup and rerun the report.