CTR Models

Public CTR models are available to all seats with the Analytics Platform enabled. To gain access reach out to your Account Manager or through the Help Center.

Users can enable Use custom models in the Targeting section > Custom Models tab located on the Campaign and Line level and select from the available public CTR models. These models can be associated at either the Campaign or Line level.

Available public CTR models include:

• ctr_public_us
• ctr_public_eu

Note that these models work the best with broader targeting. Applying to a Campaign or Line with tight geo targeting may result in pacing issues.

See the following documentation for more details on model association: Analytics Model Association