The Planning Tool allows users to quickly create a media plan with the help of LLM-powered research and recommendations. Users can provide information about their brand, campaign goals, target audience, geography, budget, and other relevant details, along with optional supporting documents.

Based on these inputs, the tool researches the brand, identifies potential audience and content alignment, and recommends inventory. It also uses Pontiac’s sample bid request data to match the campaign’s goals and targeting strategy with available inventory and expected volume, helping ensure that recommendations are grounded in real marketplace availability.

Users can review and refine the proposed plan before using it to launch campaigns directly in the platform.