Partnership Programs

Pontiac Intelligence offers multiple different Partnership Programs for agencies and advertisers looking for a digital advertising platform that best fits their needs. Through either the Agency Solution or the Co-branded White Label, you will have access to all the features of Pontiac, as well as the additional sub seat feature. Your master account will be linked to many sub seats, giving you access into each sub seat, and the ability for each of your clients to set up their own payment method with a customizable margin set by you.    

Why Partner with Pontiac?
Agency Solution
Co-Branded White Label

 

Why Partner with Pontiac?

Our Partnership Programs are perfect for Publishers looking to capture revenue from direct clients who do not meet their monthly minimums, and for Agencies who want to onboard and efficiently manage a multitude of clients.  Our fully comprehensive and unique platform offers clients a user  friendly, customizable platform, with access to Display, Native, Video, Audio, and CTV inventory.

Advantages of leveraging these solutions are as follows:

  • Your Clients can securely enter and pay via their own credit card
  • You can set and manage your margins at the individual Client level
  • You can view metrics for all Advertisers under your Master Seat, as well as detailed reporting for each Client
  • There are no minimum spend requirements
  • Your logo and branding will be incorporated into the platform (co-branded only)

Publishers: Create efficiencies by providing advertisers a self-service solution to programmatically purchase your inventory.  These advertisers can be limited to serve only on your inventory sources, at prices set by you, making it extremely easy to allow companies of all sizes and budgets to purchase media on your pages.

Agencies: Easily set up and manage multiple clients and advertisers.  Grant access to clients to the platform on a read only, or full user access if they like to be more hands on (or not at all if you prefer).  You can add and manage margins at the sub seat level, which is encompassed in all reporting, allowing you to send reports directly to your clients without manual intervention.

 

Agency Solution
Overview

The Agency Solution provides you with all the features of Pontiac AND allows your master account to link many sub seats to your account. This gives you access into each sub seat. It also allows you to tack on your own customizable margin and have clients set up their own payment methods.

Pricing

There is no additional cost to leverage the Agency Solution.

Sub Seats

Sub seats are a unique feature to our platform that allow your clients to obtain access to the platform to either run or view their campaigns in their own Pontiac seat.  Your parent account will have a screen that allows you to manage all accounts connected to the master seat.  Through this you can manage additional margin on the seats, view all spending on the seat, as well as move into the specific seat for a more in-depth view.

Client seats will look identical to your master seat, but will not feature the sub seat admin tab.  Their seat will display metrics with your margin baked into the numbers so what they see is what they pay.  This margin can be customized at the seat level, meaning you can have different margins on different seats, by accessing the ‘Sub Seats’ tab and clicking ‘Edit’.  In the popup window you will enter the margin you will take.  Pontiac Intelligence will send you a check equal to your margin, as outlined in the Pontiac Reseller Agreement. The maximum potential margin is 49.94%.

Getting Started

To move forward, reach out to your Account Manager.  From there, you will receive the Pontiac MSA and the Pontiac Reseller Agreement.

 

 

Co-branded White Label
Overview

With the co-branded White Label, the platform will show the Pontiac Intelligence name and logo as well as your own. We will build you a version of the platform with its own login page, and a url that displays your company such as, yourcompanynamehere.pontiac.media, allowing you to provide access to the platform through a unique URL. 

Pricing

The Co-branded White Label solution has a set-up fee of $800 and a monthly fee of $400 to leverage this solution.

Sub Seats

Sub seats are a unique feature to our platform that allow your clients to obtain access to the platform to either run or view their campaigns in their own Pontiac seat.  Your parent account will have a screen that allows you to manage all accounts connected to the master seat.  Through this you can manage additional margin on the seats, view all spending on the seat, as well as move into the specific seat for a more in-depth view.

Client seats will look identical to your master seat, but will not feature the sub seat admin tab.  Their seat will display metrics with your margin baked into the numbers so what they see is what they pay.  This margin can be customized at the seat level, meaning you can have different margins on different seats, by accessing the “Sub Seats” tab and clicking ‘Edit’.  In the popup window you will enter the margin you will take.  Pontiac Intelligence will send you a check equal to your margin, as outlined in the Pontiac Reseller Agreement. The maximum potential margin is 49.94%.

Getting Started

To move forward, reach out to your Account Manager about white labeling the platform.  From there, you will receive the Pontiac MSA and the Pontiac Reseller Agreement.  

Send us the assets detailed below and we will mock up the platform for you to preview and approve.  Once we have received these assets, allow 5 business days for our team to complete the build of the white labeled platform.

Required Assets
  1. Color #1 hex: 
  2. Color#2 hex:
  3. Splash Logo (520 x 291 px svg/png)
  4. Small Logo (119 x 28 px svg/png)
  5. Tiny Logo (48x48px svg/png)