Release Date: September 9th, 2026

In Reporting > Standard Reporting > Geo > Map, users can switch between two map views using the available radio buttons:

• Heatmap: The default map view. Impression volume is displayed as a heatmap. Select a state to view the ZIP code boundaries within that state.
• Boundaries: Displays state or region boundaries, with each region shaded based on Impression volume. Select a state to view the ZIP code boundaries within that state.

Below the map view options, the following informational message is displayed:

Click a State to See ZIP Codes

Heatmap View Example

Boundaries View Example

State Zip Code View Example