Release Date: September 23rd, 2026
Saved Audience Groups allow users to create, name, save, and reuse Audience targeting configurations across multiple Campaigns and Lines. Each Audience Group retains its selected Audience segments, groupings, and Any / All Boolean logic, eliminating the need to rebuild the same configuration for each Campaign or Line.
Audience Groups can be created and managed from the Audiences tab or saved directly from an existing Campaign or Line configuration.
1. Creating and Managing Audience Groups
UI Location: Audiences > Audiences > Audience Groups
A new Audience Groups expandable section is available on the Audiences tab. This section displays a table of saved Audience Groups, including their Audience Group ID and Name.
Users can search for Audience Groups, filter by status, and adjust the table’s page size and pagination.
Creating a New Audience Group
Select Add New Audience Group to open the Audience Group configuration window.
- Enter a Name for the Audience Group.
- Use the Active checkbox to set the Audience Group’s status.
- Search for and select Audience segments from the available categories:
- Custom Audiences
- Third Party Audiences, including Geo Fence Audiences
- Contextual Audiences
- ART Audiences
- Add the selected segments to the targeting configuration on the right side of the window.
- Create additional groups as needed and configure the Any / All Boolean logic between and within groups.
- Review the configuration and select Save.
Once saved, the Audience Group is assigned a unique ID and added to the Audience Groups table. The saved configuration includes its Name, Active/Inactive status, selected Audience segments, groupings, and Boolean logic.
Editing an Existing Audience Group
Select an Audience Group’s name from the table to open its saved configuration.
Users can modify the Audience segments, groupings, Boolean logic, Name, or status, then select Update to save their changes or Cancel to discard them.
When updating an Audience Group, a confirmation message explains that changes will apply only to future associations.
Important: Updating a saved Audience Group does not modify existing Campaigns or Lines that previously used the group. Those configurations remain unchanged.
2. Applying Saved Audience Groups to Campaigns and Lines
UI Location: Campaign or Line > Audiences > Associate Segments
A new Audience Groups expandable section is available in the Associate Segments window.
The section displays saved Audience Groups with their Audience Group ID and Name.
Associating an Audience Group
- Open the Associate Segments window for the applicable Campaign or Line.
- Expand the Audience Groups section.
- Locate the desired Audience Group.
- Select the green + button next to the Audience Group.
- Review the populated targeting configuration and save your changes.
The saved Audience Group’s segments, internal groupings, and Boolean logic populate the targeting configuration on the right side of the window, as though they had been configured manually.
Once populated, users can add or remove segments, adjust groupings, and modify the Boolean logic before saving.
Changes made at the Campaign or Line level affect only that Campaign or Line and do not modify the original saved Audience Group.
Boolean Logic Warning
If the Boolean operator currently configured in the Associate Segments window differs from the selected Audience Group’s saved Boolean logic, a warning appears before the Audience Group is added.
Users can select:
- Accept: Adds the Audience Group while retaining the current Boolean operator in the Associate Segments window.
- Cancel: Closes the warning without adding the Audience Group.
This confirmation helps prevent unintended changes to existing targeting logic when combining saved Audience Groups with an existing configuration.
3. Saving Campaign or Line Audiences as an Audience Group
UI Location: Campaign or Line > Audiences > Associate Segments
A new Save As Group button is available in the Associate Segments window, allowing users to save an existing Audience targeting configuration as a reusable template.
Saving an Audience Group
- Open the Associate Segments window for the applicable Campaign or Line.
- Configure the desired Audience segments, groupings, and Any / All Boolean logic.
- Select Save As Group.
- Enter a name in the required Audience Group Name field.
- Select Save.
The current Audience configuration is saved as a new Audience Group, including all selected segments, groupings, and Boolean logic.
The new Audience Group is assigned a unique ID and becomes immediately available under Audiences > Audiences > Audience Groups, as well as within the Associate Segments window for other Campaigns and Lines.
4. Audience Group Templates and Campaign/Line Independence
Saved Audience Groups function as reusable templates rather than shared configurations that update automatically.
When an Audience Group is applied to a Campaign or Line, its configuration is copied into that Campaign or Line.
- Changes to the Campaign or Line configuration do not update the saved Audience Group.
- Changes to a saved Audience Group apply only to future associations and do not update Campaigns or Lines that previously used it.
- Each Campaign or Line can independently modify its Audience segments, groupings, and Boolean logic after an Audience Group has been applied.
The Audiences expandable section on the Campaign and Line details screens displays the resulting Audience segments, groupings, and Boolean logic using the same format as manually configured Audience targeting.
