Release Date: September 16th, 2025

In the Advance Bid Controls popup window, users can now hover over the question mark icon to reveal bid floor prices from the previous day’s sample request.

Here users can find the following bid insights:

• Min: The lowest observed floor price
• Max: The highest observed floor price
• Avg: The average floor price for the previous day
• Media: The median floor price for the previous day

This tooltip provides users with quick visibility into the range and distribution of floor prices for each deal. It helps buyers understand the competitiveness of the deal and adjust bidding strategies accordingly.