Release Date: September 30th, 2025

On the Bidder, we have added a Campaign level Pacing tab that allows users to quickly check the pacing of all campaigns on your seat.

Columns include:

• Campaign Status: The status of the Campaign Item.
  • Red indicates inactive.
  • Green indicates active.
  • A yellow triangle indicates an issue with the Campaign that may prevent it from serving. Hover over the symbol to read the warning message.
• Advertiser Status: The status of the Advertiser that the Campaign is under.
  • Red indicates inactive.
  • Green indicates active.
  • An active Campaign under an inactive Advertiser will not be eligible to serve.
• Campaign ID
• Campaign Name
• Lifetime Pacing: Intended to compare the current pacing of the Campaign to the perfect pacing over the lifetime of the campaign.
  • Calculated as Total spend to date/((Total budget/Lifetime flight days) x Number of active days to date)
• Lifetime Budget: The lifetime budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display the lifetime budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display the lifetime budget in dollars with a $ sign.
• Lifetime Spend: The total amount of dollars spent up to today. Metrics are updated hourly.
• Lifetime Imps: The total number of impressions served up to today. Metrics are updated hourly.
• Yesterday Budget: Yesterday’s daily budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display yesterday’s budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display yesterday’s budget in dollars with a $ sign.
• Yesterday Spend
  • The total dollar amount spent the previous day.
• Yesterday Imps
  • The total number of impressions served the previous day.
• Yesterday Pacing: Indicates whether the Campaign is pacing to spend out the remaining budget if it continues with spend as seen the previous day.
  • Calculated as ((Total budget – Delivery to date) / Number of days remaining) / (Yesterday’s delivery)
• Today Budget: Today’s daily budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display today’s budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display today’s budget in dollars with a $ sign.
• Today Spend: The total dollar amount spent today.
• Today Imps: The total number of impressions served today.
• Today Pacing: Indicates whether the campaign is pacing to spend out the remaining budget if it continues with spend as seen today.
  • Calculated as ((Total budget – Delivery to date) / Number of days remaining) / (Today’s delivery)
• Start Date: The start date of the Campaign.
• End Date: The end date of the Campaign.
• CPM: Lifetime CPM (Cost per 1,000 impressions) in dollars for the Campaign from start date to ‘yesterday’.
• CTR: This is the lifetime click through rate for the Campaign from start date to ‘yesterday’.
• Conversions: This is the lifetime number of conversions driven by the Campaign from start date to ‘yesterday’.