Release Date: September 3rd, 2025

We’ve added a new Bid/Imp Ratios chart to the Performance section of Campaigns and Lines. This expandable chart shows:

• Bid-to-Impression ratio – how often bids result in impressions (win rate).
• Bid-to-Eligible Impressions ratio – how many eligible impressions we bid on (bid rate).

Charts can be viewed in hourly increments with selectable time ranges (6, 12, 24, and 48 hours). This provides improved transparency into campaign bidding efficiency and behavior.

Release Date: September 3rd, 2025

In the Flights tab on the Campaign level in the Lines table, we’ve added two new options when editing the Lines of Flights to make bulk updates easier:

• Apply weights to all future flights
• Apply budget multiplier to all future flights

Both checkboxes are unchecked by default. When either option is selected and the campaign is saved, a confirmation popup appears:

The popup provides Confirm and Cancel options:

• Cancel: Returns the user to the flights table without changes applied.
• Confirm: Applies the selected settings to all flights forward of and including the currently edited flight.

Only the setting(s) checked will be carried forward (weights, budget multipliers, or both). This update streamlines campaign management by allowing users to quickly propagate weight and budget multiplier settings across multiple future flights, reducing manual edits and ensuring consistency. Note that the budget weights and multipliers do not carry over to newly created flights.

Release Date: September 3rd, 2025

In the edit Pixel dialog box, two additional optional query string macros have been added:

• GDPR
• GDPR Consent

Release Date: September 16th, 2025

In the Advance Bid Controls popup window, users can now hover over the question mark icon to reveal bid floor prices from the previous day’s sample request.

Here users can find the following bid insights:

• Min: The lowest observed floor price
• Max: The highest observed floor price
• Avg: The average floor price for the previous day
• Media: The median floor price for the previous day

This tooltip provides users with quick visibility into the range and distribution of floor prices for each deal. It helps buyers understand the competitiveness of the deal and adjust bidding strategies accordingly.

Release Date: September 16th, 2025

When submitting a Creative Tag, the system now checks for invalid curly quotes (‘ ’, “ ”) and blocks the submission if they are detected. Curly quotes often appear when tags are copied from documents or emails and can cause functionality issues. If found, the user is shown an error message that prevents audit submission and provides the correct straight quotes (' ', " ") to replace them with before resubmitting.

Release Date: September 30th, 2025

On the bidder, we now have the option to upload First Party Banners!

To upload a First Party Banner:

1. Set the Creative Type to First Party Banner.
2. Name your creative.
3. Set the weight.
4. Enter the Click URL.
5. Select the Size.
6. Choose your creative file and upload.
7. Scroll down to the preview section to ensure your creative renders correctly.
8. Submit for audit.

Once approved, associate your creative to your campaign and it will begin spending.

Release Date: September 30th, 2025

On the Bidder, we have added CTR as an optional metric in all metric tables on the advertiser, campaign and line levels. CTR is calculated as Clicks/Impressions * 100. Please see an example of the CTR column below.

Release Date: September 30th, 2025

On the Bidder, we have added a Campaign level Pacing tab that allows users to quickly check the pacing of all campaigns on your seat.

Columns include:

• Campaign Status: The status of the Campaign Item.
  • Red indicates inactive.
  • Green indicates active.
  • A yellow triangle indicates an issue with the Campaign that may prevent it from serving. Hover over the symbol to read the warning message.
• Advertiser Status: The status of the Advertiser that the Campaign is under.
  • Red indicates inactive.
  • Green indicates active.
  • An active Campaign under an inactive Advertiser will not be eligible to serve.
• Campaign ID
• Campaign Name
• Lifetime Pacing: Intended to compare the current pacing of the Campaign to the perfect pacing over the lifetime of the campaign.
  • Calculated as Total spend to date/((Total budget/Lifetime flight days) x Number of active days to date)
• Lifetime Budget: The lifetime budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display the lifetime budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display the lifetime budget in dollars with a $ sign.
• Lifetime Spend: The total amount of dollars spent up to today. Metrics are updated hourly.
• Lifetime Imps: The total number of impressions served up to today. Metrics are updated hourly.
• Yesterday Budget: Yesterday’s daily budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display yesterday’s budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display yesterday’s budget in dollars with a $ sign.
• Yesterday Spend
  • The total dollar amount spent the previous day.
• Yesterday Imps
  • The total number of impressions served the previous day.
• Yesterday Pacing: Indicates whether the Campaign is pacing to spend out the remaining budget if it continues with spend as seen the previous day.
  • Calculated as ((Total budget – Delivery to date) / Number of days remaining) / (Yesterday’s delivery)
• Today Budget: Today’s daily budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display today’s budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display today’s budget in dollars with a $ sign.
• Today Spend: The total dollar amount spent today.
• Today Imps: The total number of impressions served today.
• Today Pacing: Indicates whether the campaign is pacing to spend out the remaining budget if it continues with spend as seen today.
  • Calculated as ((Total budget – Delivery to date) / Number of days remaining) / (Today’s delivery)
• Start Date: The start date of the Campaign.
• End Date: The end date of the Campaign.
• CPM: Lifetime CPM (Cost per 1,000 impressions) in dollars for the Campaign from start date to ‘yesterday’.
• CTR: This is the lifetime click through rate for the Campaign from start date to ‘yesterday’.
• Conversions: This is the lifetime number of conversions driven by the Campaign from start date to ‘yesterday’.

Release Date: September 30th, 2025

On the Bidder, when users generate a report and it fails, hover over the status to view the reason for the failure.

Please see some common examples below.