Custom audiences can now be created from the Pontiac IP pixel. When creating or editing the pixel, select the ‘Create Audience’ checkbox. The audience will appear in the Custom Audiences section of Origin with the name and ID of the IP pixel, and will automatically populate with IPs. The expiration window, or ‘days to live’ for the records in this audience is 30 days. This means that users that visit the page where the pixel is placed will remain in the audience for 30 days.

In Origin and DOOH, the ‘custom date range’ option was added to the reporting interval dropdown for metric tiles on the lines and advertiser details screens. When selected, a start date and end date can be entered and metrics on the tiles will update accordingly.

Note that metrics will be reported in the seat time zone. If today’s date is selected in Origin, metrics will be on a 3-hour delay. For DOOH, metrics become available in the morning (EST) for the previous day’s spend so today’s date will not be selectable.

On DOOH line items, in the ‘Edit Targeting’ section users can now apply dayparts to specify the days of the week and hours of the day when the line can serve: