Through the proprietary IP Conversion Pixel and fully integrated Foot Traffic Studies, conversion attribution is available for all media types and provides flexibility in conversion definition – from online purchases to in-store visits. To increase the visibility and ease of access to these key performance metrics, IP Conversions and ‘Foot Traffic Attributed Visitors’ are now included in the quick metrics available in the Advertiser and Line Item views. Also incorporated into the Line Item ‘Performance’ graph, Advertisers can quickly visualize campaign trends across all conversion metrics.

Read more about Foot Traffic Attribution here: Foot Traffic Attribution

Read more about IP Conversion Pixels here: IP Conversion Pixels