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Native Creative Audit Status

October 2026

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Native Creative Audit Status

Release Date: October 21st, 2026

The Native Creative dialog has been updated to display Audited and Publisher Approval Status, consistent with other Creative Types.

  • Audited: Indicates whether the Creative has been reviewed through Pontiac’s Creative Audit process. A checked box means the Creative has been audited, but does not necessarily mean it has been approved by a publisher/SSP.
  • Publisher Approval Status: Displays whether the Creative is Approved for Microsoft or Approved for Index, depending on the Exchange being targeted.

These fields provide greater visibility into Native Creative audit and approval status directly within the Creative dialog, making it easier to identify Creatives that may require additional review before serving.

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