Campaign & Line Pacing Columns
Release Date: October 21st, 2026
Pacing metrics have been added and updated across Campaign and Line tables for easier visibility, comparison, and monitoring of delivery.
What’s New:
- Lifetime Pacing: The existing Pacing columns have been renamed to Lifetime Pacing for clarity.
- Flight Pacing: Added to the Campaigns table for campaigns with Flights enabled, allowing users to compare lifetime and flight pacing side by side.
- Daily Pacing: Added to the Lines table, allowing users to easily compare lifetime and daily pacing.
- Updated Tooltips: Additional explanations clarify how each pacing metric is calculated and how frequently it updates.
Note: Lifetime and Flight Pacing update daily using spend through the previous day, while Daily Pacing updates throughout the day. Optimal pacing for all metrics is between 90–110%.