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Campaign & Line Pacing Columns

October 2026

  • Active Status Troubleshoot Check Update
  • Campaign & Line Pacing Columns
  • Campaign Download Updates
  • Custom Reporting: Organized Dimensions, Metrics, and Columns
  • Native Creative Audit Status
  • Need Help?
  • Sensitive Supply Handling for Deals
  • Lat Long Custom Audiences
  • Associate Audience Pagination Updates
  • Bid at Total eCPM
  • Campaign Line Allocation Updates
  • Companion Banners for Audio Creatives
  • Deal Exchange Compatibility Check Update
  • Flight Pacing Added to Pacing Tab
  • Geo Fencing Tooltip
  • Inventory Availability Report Selectable Lookback
  • Microsoft Native Creative Audit
  • Pacing & Dayparts Weights Curve Update
  • Percent of Lat Long Defined Added to Deal Landscape
  • Wildcard Support for Site Targeting
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Campaign & Line Pacing Columns

Release Date: October 21st, 2026

Pacing metrics have been added and updated across Campaign and Line tables for easier visibility, comparison, and monitoring of delivery.

What’s New:

  • Lifetime Pacing: The existing Pacing columns have been renamed to Lifetime Pacing for clarity.
  • Flight Pacing: Added to the Campaigns table for campaigns with Flights enabled, allowing users to compare lifetime and flight pacing side by side.
  • Daily Pacing: Added to the Lines table, allowing users to easily compare lifetime and daily pacing.
  • Updated Tooltips: Additional explanations clarify how each pacing metric is calculated and how frequently it updates.

Note: Lifetime and Flight Pacing update daily using spend through the previous day, while Daily Pacing updates throughout the day. Optimal pacing for all metrics is between 90–110%.

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