Release Date: October 6th, 2026

A Bid at Total eCPM option has been added to Basic Bid to allow the entered bid price to include applicable static fees.

To enable this feature, navigate to the Line Setup section. When Bid Type = Basic Bid, select the button next to the Bid Price field.

The following window will appear:

When Bid at Total eCPM is selected, Pontiac adjusts the bid amount to account for the following fees so that the total eCPM remains within the entered bid price:

• Margin
• Foot Traffic Fee
• Chalice Fee

Ad serving fees and third party data costs are excluded and are not included in this calculation.

The tooltip displays:

When checked, fees are included in the bid price. Ad serving and third party data costs are exempt.