Release Date: October 7th, 2025

We’ve introduced a new Create Curation Audience feature that allows users to automatically build and deliver curated audience lists to Index based on pixel activity. The audience is generated using the Days to Live setting, which defines how far back to include IPs in each export.

UI walkthrough:

• Create a New Pixel
• On the Advertiser level, click the New Pixel button.
• Give your pixel a Name and select the Create CTV Audience.
• Once selected, the Create Curation Audience checkbox becomes available.
• Enter the desired Days to Live: This determines how many days of distinct IPs will be included when the audience is sent to Index.
• Save the pixel to generate the Img and JS pixel code.

• After saving, click into the new Curation Audience name to view details.
• Add any of the query string macros for additional tracking. Work with your web developer to ensure macros are implemented correctly and data is passed back as expected.
• Copy and paste the Pixel URL (Img or JS) code onto the desired page to begin tracking.