Creative Dialog Error Messages – Click URL
Product Release: October 7th, 2025
On the third party creative upload dialogue window, the system will validate click macros in the creative’s tag URL and display a warning message in red below the upload box if there are issues. The three messages are: DCM, Kevel, and no click macros found. See below for examples.
DCM Tags (ad.doubleclick.net)
Condition: Tag URL contains ad.doubleclick.net and includes CLICK_URL.
Message: Please check your click macros. For DCM tags you must use an encoded url macro. ${CLICK_URL_ENCODED}.
Kevel Tags (adzerk.net)
Condition: Tag URL contains adzerk.net and includes CLICK_URL_ENCODED.
Message: Please check your click macros. For Kevel tags you must use a plain url macro. ${CLICK_URL}.
No Click Macros
Condition: Tag URL does not include either CLICK_URL or CLICK_URL_ENCODED.
Message: No click macros have been added to this tag. This will not track clicks unless a click macro is entered. For more information see wiki docs.