Release Date: October 13th, 2025

In the Advance Bid Controls dialogue box, we have included the Default Bid Price and Max Bid Price to appear in the same area. There are also definitions for both:

• Default Bid Price: This is the default bid price for deals where a bid price is not defined for a specific deal. This is usually used when a new deal is added to the line and the bid prices are not explicitly set.
• Max Bid Price: This is the maximum bid price that this line will bid and overrides bids set on each deal. If a deal’s bid price is higher than the max bid price this line will not bid on that deal.

Scenario 1: Max Bid Price is higher than all Deal Bid Prices

• Default Bid Price = $10.00
• Max Bid Price = $20.00

All Deals being targeted in the above scenario have bid prices lower than the Max Bid Price. This means that the Line will be able to bid on all the deals. If a new deal is added to this list in the targeting section, then the default bid for the new deal will be $10.00 (until updated) and would automatically be eligible to bid on the inventory through the new deal since $10.00 < $20.00.

Scenario 2: Max Bid Price is higher than some Deal Bid Prices

• Default Bid Price: $10.00
• Max Bid Price: $13.00

Only Deal IDs: 15 and 23 being targeted in the above scenario have bid prices lower than the Max Bid Price. This means that the Line will only be able to bid on inventory through Deal IDs: 15 and 23 and will not bid on inventory through Deal IDs: 20, 21, and 22. If a new deal is added to this list in the targeting section, then the default bid for the new deal will be $10.00 (until updated) and would automatically be eligible to bid on the inventory through the new deal since $10.00 < $13.00.