Release Date: October 7th, 2025

We’ve added CSV download functionality to the Pacing table!

Just like our other tables, you can now easily export pacing data as a CSV file for quick analysis, reporting, or record-keeping.

Release Date: October 7th, 2025

We’ve introduced a new Create Curation Audience feature that allows users to automatically build and deliver curated audience lists to Index based on pixel activity. The audience is generated using the Days to Live setting, which defines how far back to include IPs in each export.

UI walkthrough:

• Create a New Pixel
• On the Advertiser level, click the New Pixel button.
• Give your pixel a Name and select the Create CTV Audience.
• Once selected, the Create Curation Audience checkbox becomes available.
• Enter the desired Days to Live: This determines how many days of distinct IPs will be included when the audience is sent to Index.
• Save the pixel to generate the Img and JS pixel code.

• After saving, click into the new Curation Audience name to view details.
• Add any of the query string macros for additional tracking. Work with your web developer to ensure macros are implemented correctly and data is passed back as expected.
• Copy and paste the Pixel URL (Img or JS) code onto the desired page to begin tracking.

Release Date: October 7th, 2025

When a Seat is a Master Seat that has Sub Seats enabled underneath of them, there is a Sub Seats tab that becomes visible where users are exposed to the following subtabs: Seats, Reporting, and Pacing (our newest edition).

On the Master Seat, in the Sub Seats tab and the Pacing subtab, users can look at pacing metrics across all Sub Seats in a high level way. This table has the same functionality as the main Pacing tab, as well as includes additional columns: Seat Id, Advertiser Id (clickable), Advertiser Status, and Campaign Id (clickable). For the clickable fields, you can also hover to see the Advertiser Name and Campaign Name. Click on these fields with bring you directly to that Advertiser or Campaign make it easy to make adjustments and investigate further.

Product Release: October 7th, 2025

On the third party creative upload dialogue window, the system will validate click macros in the creative’s tag URL and display a warning message in red below the upload box if there are issues. The three messages are: DCM, Kevel, and no click macros found. See below for examples.

DCM Tags (ad.doubleclick.net)

Condition: Tag URL contains ad.doubleclick.net and includes CLICK_URL.

Message: Please check your click macros. For DCM tags you must use an encoded url macro. ${CLICK_URL_ENCODED}.

Kevel Tags (adzerk.net)

Condition: Tag URL contains adzerk.net and includes CLICK_URL_ENCODED.

Message: Please check your click macros. For Kevel tags you must use a plain url macro. ${CLICK_URL}.

No Click Macros

Condition: Tag URL does not include either CLICK_URL or CLICK_URL_ENCODED.

Message: No click macros have been added to this tag. This will not track clicks unless a click macro is entered. For more information see wiki docs.

Wiki link: https://wiki.pontiac.media/?docs=new-test-section/creative-macros-2/macro-implementation-recommendations-examples

Release Date: October 13th, 2025

When a user imports a Deal by using the Import Deal button and if we do not see requests coming from that Deal yet, there is a warning message that now says: “There are not currently any records for this deal. The deal can still be created but please check back for avails to ensure that the deal was activated on the ssp/publisher side.”

For more information on the Import Deal feature, please see the following documentation: https://wiki.pontiac.media/?docs=ctv-documentation/inventory/import-deal

Release Date: October 13th, 2025

We had added CPC (Cost Per Click) as an optional column! CPC is calculate as: Clicks/Total Cost. Click on the hamburger menu, to the right of the desired table and select CPC to add the column.

CPC, Clicks, and CTR are all selectable in the Advertiser table, Campaigns and Creatives table on the Advertiser level, Lines and Creatives table on the Campaign level, Creatives table on the Line level, as well as the Performance tab’s tables on all levels.

Note that, in Custom Reporting, when pulling a Custom Report, Clicks is a selectable report Metric. Use this to calculate CTR and CPC for your report needs.

Release Date: October 13th, 2025

In the Advance Bid Controls dialogue box, we have included the Default Bid Price and Max Bid Price to appear in the same area. There are also definitions for both:

• Default Bid Price: This is the default bid price for deals where a bid price is not defined for a specific deal. This is usually used when a new deal is added to the line and the bid prices are not explicitly set.
• Max Bid Price: This is the maximum bid price that this line will bid and overrides bids set on each deal. If a deal’s bid price is higher than the max bid price this line will not bid on that deal.

Scenario 1: Max Bid Price is higher than all Deal Bid Prices

• Default Bid Price = $10.00
• Max Bid Price = $20.00

All Deals being targeted in the above scenario have bid prices lower than the Max Bid Price. This means that the Line will be able to bid on all the deals. If a new deal is added to this list in the targeting section, then the default bid for the new deal will be $10.00 (until updated) and would automatically be eligible to bid on the inventory through the new deal since $10.00 < $20.00.

Scenario 2: Max Bid Price is higher than some Deal Bid Prices

• Default Bid Price: $10.00
• Max Bid Price: $13.00

Only Deal IDs: 15 and 23 being targeted in the above scenario have bid prices lower than the Max Bid Price. This means that the Line will only be able to bid on inventory through Deal IDs: 15 and 23 and will not bid on inventory through Deal IDs: 20, 21, and 22. If a new deal is added to this list in the targeting section, then the default bid for the new deal will be $10.00 (until updated) and would automatically be eligible to bid on the inventory through the new deal since $10.00 < $13.00.

Release Date: October 13th, 2025

When adding a third-party tag in the interface, certain macros are supported and others are not. To prevent invalid tags from being saved, the system performs validation and displays appropriate error messages.

1. General Macro Validation

• When a user enters a third-party tag with unsupported macros:
  • The tag cannot be saved.
  • A warning message is displayed in red under the tag text area, indicating the issue.

2. GDPR Macro Handling

• If a tag contains a macro that starts with GDPR_CONSENT but is not a recognized macro (e.g., GDPR_CONSENT_1324):
  • The system displays a different error message to guide the user.
  • Message: GDPR_CONSENT_XXX is not a valid macro. If you need specific GDPR information for a vendor we can add this macro. Please contact us through our ticketing center.
  • See the below screenshot of this behavior:

Release Date: October 28th, 2025

In the Advance Bid Controls dialog box, users can configure bid settings for eligible Deals: the intersection of Deals targeted at both the Campaign and Line levels or all Deals targeted on one level.

At the top of the dialog, users can set:

• Default Bid Price – applied automatically when new eligible Deals are added.
• Max Bid Price – serves as the upper limit (cap) for all bid prices.

Below this section, the table lists all eligible Deals, where users can manually enter individual bid prices for each PMP. If a Deal’s entered Bid Price exceeds the Max Bid Price, a caution symbol appears to the right of the input box. When hovered, the following warning message is displayed:

“This bid price exceeds the max bid price. To bid on this inventory, increase the max bid price. If you want to maintain the current cap, no change is needed, but you will not bid on this inventory.”

In the above example, the Max Bid Price is set to $9.61, so all Deals with a higher Bid Price will not be bid on.

Release Date: October 28th, 2025

In the Inventory tab, within both the Deals and Negotiated Deals expandable sections, a new column labeled “Avails” has been added.

The Avails column displays the approximate number of available requests for each specific Deal. This value provides an estimate of how much inventory is currently available for the selected Reporting Interval (yesterday, 7 days, 30 days) and can help guide bidding, pacing, and troubleshooting efforts.

Deals Section

Negotiated Deals Section

Release Date: October 28th, 2025

In the Lines table at the Campaign level, a tooltip has been added to the Pacing column.

When hovered, the tooltip displays the following message:

“This is the Line’s Lifetime Pacing. Lifetime Pacing is the percentage of budget the campaign has spent compared to perfect pacing based on flight dates and budget. This metric updates daily and reflects spend from the start date through yesterday (not real-time pacing).”

Release Date: October 28th, 2025

For Master Seats with Sub Seats, in the Subseats tab, the section for custom reporting has added the following optional fields:

• Campaign Start Date
• Campaign End Date
• Line Start Date
• Line End Date