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October 2025

October 2025

  • Curation Audience
  • Downloadable Pacing Table
  • Master Seat > Sub Seats Pacing Tab
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  2. Platform Updates
  3. New Features
  4. October 2025

Downloadable Pacing Table

Release Date: October 7th, 2025

We’ve added CSV download functionality to the Pacing table!

Just like our other tables, you can now easily export pacing data as a CSV file for quick analysis, reporting, or record-keeping.

Curation Audience

Release Date: October 7th, 2025

We’ve introduced a new Create Curation Audience feature that allows users to automatically build and deliver curated audience lists to Index based on pixel activity. The audience is generated using the Days to Live setting, which defines how far back to include IPs in each export.

UI walkthrough:

  • Create a New Pixel
  • On the Advertiser level, click the New Pixel button.
  • Give your pixel a Name and select the Create CTV Audience.
  • Once selected, the Create Curation Audience checkbox becomes available.
  • Enter the desired Days to Live: This determines how many days of distinct IPs will be included when the audience is sent to Index.
  • Save the pixel to generate the Img and JS pixel code.
  • After saving, click into the new Curation Audience name to view details.
  • Add any of the query string macros for additional tracking. Work with your web developer to ensure macros are implemented correctly and data is passed back as expected.
  • Copy and paste the Pixel URL (Img or JS) code onto the desired page to begin tracking.

Master Seat > Sub Seats Pacing Tab

Release Date: October 7th, 2025

When a Seat is a Master Seat that has Sub Seats enabled underneath of them, there is a Sub Seats tab that becomes visible where users are exposed to the following subtabs: Seats, Reporting, and Pacing (our newest edition).

On the Master Seat, in the Sub Seats tab and the Pacing subtab, users can look at pacing metrics across all Sub Seats in a high level way. This table has the same functionality as the main Pacing tab, as well as includes additional columns: Seat Id, Advertiser Id (clickable), Advertiser Status, and Campaign Id (clickable). For the clickable fields, you can also hover to see the Advertiser Name and Campaign Name. Click on these fields with bring you directly to that Advertiser or Campaign make it easy to make adjustments and investigate further.

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