Changes to Custom Audience Structure & Updates
This update included changes to Custom Audiences, Custom ART Audiences and Custom Contextual Audiences to unify the structure for updates & expiration:
- Moving audience limits to one seat level limit for Custom Audiences, Custom Contextual AI Audiences and ART Audiences.
- A box for ‘Active’ was added to all these audience types, and the limit looks at the number of audiences with this box checked.
- The ‘Allow updates’ box has been removed.
- Audiences can be set to inactive by removing the ‘active’ checkbox. Inactive audiences cannot be added to line items.
- Custom Contextual and Custom ART audiences now have expiration dates. 180 days after creation or last update, the audience will expire. Once expired, the user can re-check the active box and save it to re-activate the audience.