New filters for Audience Research reports filter out input that doesn’t match a reasonable amount of statistical significance to build a more reliable report. Traffic filtering will remove zip codes from the ‘website analytics’ that have a small number of unique IPs (one person visiting the site over and over that could potentially influence results) and zip codes that have very few loads.

This update included changes to Custom Audiences, Custom ART Audiences and Custom Contextual Audiences to unify the structure for updates & expiration:

• Moving audience limits to one seat level limit for Custom Audiences, Custom Contextual AI Audiences and ART Audiences.
• A box for ‘Active’ was added to all these audience types, and the limit looks at the number of audiences with this box checked.
• The ‘Allow updates’ box has been removed.
• Audiences can be set to inactive by removing the ‘active’ checkbox. Inactive audiences cannot be added to line items.
• Custom Contextual and Custom ART audiences now have expiration dates. 180 days after creation or last update, the audience will expire. Once expired, the user can re-check the active box and save it to re-activate the audience.